Women and wine

What attracts women wine? What kind of wine do they prefer? The answers to these questions tried to get the organizers of the International exhibition of wine and spirits Vinexpo.

4 306 women 18 years or older from five countries (France, UK, Germany, Japan and USA) are told, what they find attractive in the drink.

The results showed that 85.5% of women of wine – the attribute of a balanced diet. And in Germany this figure rises to 87.8% in the US – up to 96,9%, and in France, by contrast, drops to 77.7%.
Most women drink wine because they like its taste (79,3%) and because it goes well with food (69%). And only 12.3% drink wine because it is good for health, and 10.8 per cent – because it is fashionable. Interestingly, even the French follow fashion (1.3%) and health (7,9%) are in last place, far more important benefits of wine will work with food (65,7%) and taste (62,7%).

Six out of ten women (62.6 percent) reported that drinking a glass of wine at least once a week. Of them French – 52,3%.
It is preferable for women is red wine, which constituted 60.1% of the total consumption. This preference may have to 78.6% of women in the United States, 63.9% in Japan and 50.2% in Germany.
Approximately 44.3% of women choose wine, 44,2% ask the advice of a relative or friend. The percentage of women choosing wine yourself, reaches 61,3% of Brits and dropping to 7.3% of Japanese women.

The price is the first criterion in the selection of wines (56.7 per cent), especially in Japan (75,8%) and England (73.8 per cent). The second criterion is the origin (country or region) – (55.9 per cent) and the third grape variety (55.6 per cent). For French women in the first place is the origin (69,6%), then price (45,4%) and grade (40.7 percent).