Expensive wine:

Very often you can hear the opinion that an expensive wine is more marketing than real value. Long wanted to write a few words on this subject.

Begin with the thesis: great wines are really great.

Bad wine marketing is not correct, and good, you can add “real value”.

That is, it is possible to be able to sell what to sell at all difficult (e.g. Beaujolais Nouveau), but to portray this great wine and to sell for the great thousands – will not work.

You can make a good product and sell it much more expensive than a gift, its analogues (e.g. well-known mass brands of champagne). But it’s not going to sell it for the same price as the “premium” brand, with differences in production.

And there are a lot of interesting.
First question: is there a real difference other than price? Whether the person deceived if he can not distinguish in a blind tasting of expensive wine from cheap? What if even most of this can not do, but there are people who consistently can? – can I still claim that there is no difference?

And the most interesting question: why, despite all the experiments and “exposure”, lots of people continue to choose an expensive brand on your next purchase? I would venture to assert that the wine indeed many seem to taste better if to say that it is expensive, if you submit it together with “history”. Moreover, the difference will be at the level of real feelings, rather than statements out of fear of appearing a sucker. Ie good marketing adds not only to the price tag on the shelf, but the subjective values in the glass. Provided that he is not a “side bow” on something vague.

And that’s not all. There are lots of other nuances that are often overlooked by those who condemn the high price tag. For example, young red wines with good potential (a vivid example – dear France). If you drink a bottle of 4-year-old Bordeaux, with the aim to have fun on all paid 4-5 thousand, then disappointment is almost inevitable. Because 5 thousand it is not for what is now and what will become through years of exposure.