![](\"\/wp-content\/uploads\/c5e72e3f7340fbb09ce21d20b64fa838.gif\")
<\/p>\n\n Bordeaux \u2013 en \u00fcnl\u00fc frans\u0131z \u015farap b\u00f6lgeleri, ve onun etkisi d\u00fcnya \u015farap\u00e7\u0131l\u0131k k\u00fc\u00e7\u00fcmsenemez. \u0411\u043e\u0440\u0434\u043e\u0441\u043a\u0438\u0435 \u015farap aktif olarak verilir zaten 14. y\u00fczy\u0131l\u0131n ba\u015f\u0131nda. Ba\u015fka hi\u00e7bir b\u00f6lge ile mukayese edilemez bu frans\u0131z simgesi \u015farap ve ticari ba\u015far\u0131 ve \u0432\u043b\u0438\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438.\n <\/p>\n
\n\u015earap, Bordeaux ile \u00e7ok pop\u00fcler olmu\u015ftur y\u00fczy\u0131llar boyunca, ne \u00fcz\u00fcm \u00e7e\u015fitleri dogue de bordeaux k\u00f6kenli liderli\u011findeki merlot ve cabernet sauvignon \u2013 karaya \u00e7\u0131kar\u0131ld\u0131 bir \u00e7ok yerde ve s\u00f6zde \u00abbordelais \u0431\u043b\u0435\u043d\u0434\u00bb biri haline gelmi\u015ftir standartlar\u0131 \u015farap \u00fcreticileri.\n<\/p>\n
\nAma liderlik nadiren dokunulmaz. \u0130lerleyen zamanlar yeni rakipler ve ortaya \u00e7\u0131kan i\u00e7 \u00e7eli\u015fkiler. Bir zamanlar General Motors oldu \u043d\u0435\u0434\u043e\u0441\u044f\u0433\u0430\u0435\u043c\u0430, ama zamanla avrupa’da, daha sonra japon ve \u015fimdi koreli \u00fcreticiler ger\u00e7ekle\u015fti GM tehlikeli bir rekabet bile onun yerli piyasada.\n <\/p>\n
\nYeni ba\u015flayanlar, geli\u015ftirmek ve yeni \u00fcr\u00fcnleri tan\u0131tmak, kendilerini daha \u00e7ekici ya da sadece daha anla\u015f\u0131l\u0131r t\u00fcketiciler i\u00e7in. \u00c7ok oldu daha yumu\u015fak ve basit \u015faraplar i\u00e7in Yeni bir I\u015f\u0131k, delikanl\u0131 \u015fekillerde hava \u00fcz\u00fcm \u00e7e\u015fitleri de\u011fil, \u0442\u0435\u0440\u0440\u0443\u0430\u0440\u043d\u043e\u0441\u0442\u044c biri 60 \u0430\u043f\u0435\u043b\u043b\u0430\u0441\u044c\u043e\u043d\u043e\u0432 Bordo. De\u011fi\u015fiklikler, t\u00fcketici zevkleri de \u043f\u043e\u0434\u043a\u043e\u0441\u0438\u0442\u044c belirgin \u043d\u0435\u0437\u044b\u0431\u043b\u0435\u043c\u043e\u0441\u0442\u044c liderler.\n <\/p>\n
\n\u0130\u00e7in Bordeaux bu \u0442\u0435\u043a\u0442\u043e\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u043c shift oldu ciddi bir d\u00fc\u015f\u00fc\u015f \u015farap t\u00fcketimi Fransa’da son y\u0131llarda. Ele\u015ftirmenler i\u015faret e\u011filimi \u0431\u043e\u0440\u0434\u043e\u0441\u0446\u0435\u0432 kendini kilitler kendini ve ele\u015ftiri duymak, d\u0131\u015far\u0131dan: bir g\u00f6n\u00fcl ve \u0437\u0430\u043a\u043e\u0441\u0442\u0435\u043d\u0435\u043b\u043e\u0441\u0442\u044c engelleri olur yolda gerekli de\u011fi\u015fiklikler.\n <\/p>\n
<\/p>\n
\nNeyse ki, Bordo di\u011fer taraf\u0131 var \u2013 dinamik, enerjik ve nispeten a\u00e7\u0131k yeni. Bu b\u00f6lge \u00e7ok yabanc\u0131 de\u011fi\u015fim gibi d\u00fc\u015f\u00fcn\u00fcyor \u00e7o\u011fu \u00f6tesinde. Ama bile varsa, arzular\u0131, ayar\u0131 de\u011fi\u015fen piyasa ger\u00e7ekleri gerektirir yap\u0131sal engelleri a\u015fmak.\n <\/p>\n
\nHer ne kadar, Bordeaux kontrol edemiyoruz k\u00fcresel piyasa g\u00fc\u00e7leri ve onlar\u0131n y\u0131k\u0131c\u0131 etkileri bir b\u00f6lge. \u00c7ok say\u0131da k\u00fc\u00e7\u00fck \u00fcretici de\u011fil, en prestijli \u0430\u043f\u0435\u043b\u043b\u0430\u0441\u044c\u043e\u043d\u043e\u0432 uyum gerekir ya da \u00f6lebilir. Bu s\u00fcre\u00e7 zaten gitti.\n<\/p>\n
\nBir\u00e7ok bile temsil etmez, bir \u00fcretim \u00f6l\u00e7e\u011fi \u015farap, Bordeaux.\n<\/p>\n
\nD\u00fc\u015f\u00fcn\u00fcn: yerel ortalama y\u0131ll\u0131k \u00fcretim 5,5 milyon \u0433\u0435\u043a\u0442\u043e\u043b\u0438\u0442\u0440\u043e\u0432 (saymazsak son derece yetersiz hasat 2013) \u2013 bu neredeyse yar\u0131s\u0131, miktar\u0131na, \u00fcretilen, diyelim ki, t\u00fcm \u015eili ya da Avustralya.\n<\/p>\n
\nVe yine, bu b\u00fcy\u00fck bir b\u00f6lge ile inan\u0131lmaz \u00f6yk\u00fcs\u00fc al\u0131r, daha az 1% amerikan pazar\u0131. Dahas\u0131, onun pay\u0131 azal\u0131r: ABD t\u00fcketim art\u0131yor ve teslim Bordeaux kal\u0131r durgun. Neden b\u00f6yle oluyor? Ve nas\u0131l bir gelecek bekler, Bordeaux, \u00f6zellikle abd pazar\u0131nda?\n <\/p>\n
\nBordo sald\u0131r\u0131 alt\u0131nda ciddi bir de\u011fi\u015fiklik. Sat\u0131\u015f Amerika’da b\u00fcy\u00fcrken son iki y\u0131lda, ne zaman ki, bu bir pazar haline geldi, d\u00fcnyan\u0131n en b\u00fcy\u00fck. Ve bu sorun sadece Bordeaux. Frans\u0131z \u015farap genel olarak d\u00f6nd\u00fc bas\u0131n\u00e7 alt\u0131nda ve Bordo gibi \u00f6nde gelen al\u0131\u015fveri\u015f b\u00f6lgesi, geldi sa\u011flam bir hisse olumsuzluk. Global \u015farap pazar\u0131nda yap\u0131lan pislik ve Fransa s\u00fcmela arkas\u0131nda ayak uydurmak. Ge\u00e7en 10 y\u0131l ihracat frans\u0131zca g\u00f6sterdi belirgin bir hoparl\u00f6r.\n <\/p>\n
\n\u015eu anda g\u00f6rebilece\u011finiz bir canlanma ve baz\u0131 b\u00fcy\u00fcme, ama ili\u015fkili b\u00fcy\u00fck olas\u0131l\u0131kla yap\u0131s\u0131 de\u011fi\u015fiklikleri ile ihracat art\u0131\u015f\u0131 ve fiyat art\u0131\u015f\u0131. B\u00fcy\u00fcme eksikli\u011fi, fiziksel ifadede bu durumda olmazd\u0131 bu kadar korkutucu olmasayd\u0131 \u0441\u043e\u043a\u0440\u0430\u0449\u0430\u044e\u0449\u0438\u0439\u0441\u044f i\u00e7 talep. \u015earap t\u00fcketimi ki\u015fi ba\u015f\u0131na (ki\u015filer 15 ya\u015f \u00fcst\u00fc) Fransa’da azalma ile 160 litre ki\u015fi ba\u015f\u0131 1965 y\u0131l\u0131na kadar en az 57 litre, 2010 g\u00f6re, France Agrimer (yap\u0131s\u0131 tar\u0131m bakanl\u0131\u011f\u0131).\n <\/p>\n
\nPay\u0131 d\u00fczenli olarak t\u00fcketen \u015farap d\u00fc\u015ft\u00fc 51% 1980 %17 2010, iken, payla\u015f hi\u00e7 i\u00e7enlere ikiye katlad\u0131: 19 %38%.
\nE\u011filimleri, yerel vard\u0131r k\u00fckreme s\u0131ras\u0131nda daha da artan hareketsizlik Fransa, k\u00fcresel, burada rakip \u043e\u0442\u044a\u0435\u043b\u0438 aslan pay\u0131 b\u00fcy\u00fcyen bir pasta. Frans\u0131z \u015farap ihracat s\u00fcp\u00fcrd\u00fc b\u00f6lgesinde 150 milyon kutusu d\u00f6nemi 1998-2012 (veri F\u00e9d\u00e9ration des Exportateurs de Vins et Spiritueux). Bir d\u00fc\u015f\u00fcn\u00fcn: k\u00fcresel \u015farap sat\u0131\u015flar\u0131 bu d\u00f6nemde katland\u0131 \u2013 yakla\u015f\u0131k 50 ila 100 milyon \u0433\u0435\u043a\u0442\u043e\u043b\u0438\u0442\u0440\u043e\u0432 (Office International de la Vigne et du Vin).\n <\/p>\n
\nHareketsizlik anlam\u0131na gelir bir ba\u015fkas\u0131 hasat kald\u0131r\u0131r. E\u011fer biz geri 1980-2000 d\u00f6nemine, payla\u015f\u0131m Fransa d\u00fcnya pazar\u0131nda \u015farap ortalama d\u00f6rtte bir. \u00d6n\u00fcm\u00fczdeki 12 y\u0131l i\u00e7inde d\u00fc\u015ft\u00fc %14.\n <\/p>\n
\nG\u00f6stergeleri di\u011fer geleneksel \u00fcreticilerin eski Avrupa, \u0130talya gibi, \u0130spanya, Almanya ve Portekiz, kald\u0131, olduk\u00e7a istikrarl\u0131 pazar pay\u0131 a\u00e7\u0131s\u0131ndan: topluca o yakla\u015f\u0131k yar\u0131m toplam ciro.\n <\/p>\n
\nEn b\u00fcy\u00fck yararlananlar k\u00fcresel de\u011fi\u015fim \u00e7elik \u00fcreticileri g\u00fcney yar\u0131mk\u00fcrede, \u00f6zellikle Avustralya, G\u00dcNEY afrika, Arjantin, \u015eili ve Yeni Zelanda. Yan\u0131 s\u0131ra AMER\u0130KA birle\u015fik devletleri. Bu grup \u00fclkeler, Yeni bir I\u015f\u0131k, \u015fimdi hesap i\u00e7in yakla\u015f\u0131k 25% d\u00fcnya pazar\u0131nda iyi bir b\u00fcy\u00fcme seviyesi %15 1996-2000 ve etkileyici \u2013 ile %2 nereye daha k\u00fc\u00e7\u00fck bir pazar erken 1980\u0445. Rol\u00fc i\u00e7in yol verdi, ve Fransa \u2013 aras\u0131nda kaybedenler.\n <\/p>\n
\n Bu arada, ABD \u00e7elik en b\u00fcy\u00fck t\u00fcketici, d\u00fcnyan\u0131n toplam 360 milyon kutusu (12 booth., = 9 litre) 2012 olan 123 milyon \u2013 yani etkileyici 34% \u2013 muhasebe, ithalat (tahmini California Board of Equalization)\n <\/p>\n
\nD\u00f6nemde, 2000 ile 2012 y\u0131llar\u0131 \u015farap t\u00fcketimi ABD’DE atlad\u0131 neredeyse %50 ve tahminlerine g\u00f6re, pek \u00e7ok uzman, b\u00fcy\u00fcmeye devam ediyor. Mant\u0131k, amerikan pazar\u0131 gerekirdi olmak i\u00e7in bir \u00f6ncelik Bordo. Ama burada zaten geli\u015fece\u011fini agresif rakip istemeyen kabullenmek en ufak bir pay\u0131 bu b\u00fcy\u00fcme.\n <\/p>\n
\nHi\u00e7 \u015f\u00fcphe yok ki \u00fcreticiler Yeni bir I\u015f\u0131k s\u0131k\u0131 bir varl\u0131\u011f\u0131 var aktif olarak b\u00fcy\u00fcyen d\u00fcnya pazar\u0131. Bordo d\u00f6nd\u00fc merkezinde, bu b\u00fcy\u00fck bir b\u00f6l\u00fcmlendirme, \u00e7\u00fcnk\u00fc temsil eden en b\u00fcy\u00fck bile\u015feni frans\u0131z ihracat, \u015farap, kontroll\u00fc k\u00f6keni (hisse 16 %2012 y\u0131l\u0131). Parasal Bordo ait 29% toplam \u2013 ikinci \u015eampanya ile onu %31’i, \u2013 ama sadece %8 nicelik a\u00e7\u0131s\u0131ndan.\n <\/p>\n
\nOrada b\u00fcy\u00fck bir \u0446\u0435\u043d\u043e\u0432\u044b\u0439 aras\u0131ndaki bo\u015flu\u011fu elit Bordo ve temel: 59,5 Eurol i\u00e7in toplumsal Medoc kar\u015f\u0131 4,4 Eurolitre b\u00f6lgesel k\u0131rm\u0131z\u0131 \u015farap, Bordeaux. Mesele komplike bir durum, ne bir avu\u00e7 b\u00fcy\u00fck isim \u0430\u043f\u0435\u043b\u043b\u0430\u0441\u044c\u043e\u043d\u043e\u0432 asl\u0131nda tan\u0131mlar finansal resmi bir b\u00f6lge.\n <\/p>\n
\nBiz t\u00fcm bunlar\u0131 biliyoruz: Margaux, Pauillac, Saint-Julien, Saint-Est\u00e8phe ve Pomerol. Hesap yakla\u015f\u0131k 10% dogue de bordeaux ihracat nicelik a\u00e7\u0131s\u0131ndan, ama 50% para.\n<\/p>\n
\nAyr\u0131ca, bu a\u00e7\u0131k (5 ve 60 \u0430\u043f\u0435\u043b\u043b\u0430\u0441\u044c\u043e\u043d\u043e\u0432 Bordo) i\u015fgal sadece %5 d\u00f6n\u00fcm alt\u0131nda \u00fcz\u00fcm ba\u011flar\u0131, ama %50 maliyet arazi verileri (La Direction R\u00e9gionale du Alimentation, l’agriculture et de la F\u00f4ret d’aquitaine). D\u00f6n\u00fcm arazi \u041f\u043e\u0439\u044f\u043a\u0435 ortalama maliyeti $888000 ve ba\u011f basit bir kategori Bordo \u2013 sadece $8000 (Wines & Vines, eyl\u00fcl 2013).\n<\/p>\n
![](\"\/wp-content\/uploads\/e73d1db85c2e53c5665d0afc78445d5c.gif\")
<\/p>\n
\nBu fiyatlar, prestijli \u00fcz\u00fcm ba\u011flar\u0131 korumak (ve hatta b\u00fcy\u00fcyen) kriz 2008-2009 Kontrast resim eklendi, d\u00fc\u015fen fiyatlar\u0131 toprak temel kategoriler. Nas\u0131l sevdim konu\u015fmak baz\u0131 k\u00f6\u015fe yazarlar\u0131, \u00ablokomotif gidelim ba\u011flant\u0131s\u0131z\u00bb.\n<\/p>\n
\nBa\u015fka bir deyi\u015fle, elit \u043e\u0431\u0448\u0438\u0440\u043d\u0435\u0439\u0448\u0435\u0433\u043e portf\u00f6y dogue de bordeaux \u015farap hakim onu mali a\u00e7\u0131dan, ama g\u00fc\u00e7s\u00fcz \u00e7ekin bir \u00fcye \u0430\u043f\u0435\u043b\u043b\u0430\u0441\u044c\u043e\u043d\u044b olu\u015fturan yar\u0131s\u0131ndan b\u00f6lgesel portf\u00f6y.\n<\/p>\n
\n\u00dcreticiler temel Bordeaux \u015faraplar\u0131 zaten ya\u015fad\u0131. En ucuz fiyat \u00fcz\u00fcm gibi yans\u0131tan m\u00fctevaz\u0131 bir de\u011ferlendirme istedi\u011finiz y\u00f6resel kategorisinde Bordeaux AOP. Bir\u00e7ok tar\u0131m zaten e\u015fi\u011finde karl\u0131l\u0131k ve g\u00f6stergeler bozulmaya devam ediyor. G\u00f6re, “Agricultural Census”, 2010, 1998 \u0432\u0438\u043d\u043e\u0433\u0440\u0430\u0434\u0430\u0440\u0441\u043a\u0438\u0445 hane daha vard\u0131 12000, 2010 zaten sadece 7000 az.\n<\/p>\n
\nEn k\u00fc\u00e7\u00fck yok hi\u00e7: onlar\u0131n sahipleri sadece ya\u015famak gelir, sat\u0131\u015f, kendi, \u015farap g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda, cari fiyatlarla ve k\u00fc\u00e7\u00fck bir ivme kazanacak. Sonu\u00e7 olarak, b\u00fcy\u00fcd\u00fc boyutu orta tar\u0131m (yakla\u015f\u0131k 15 hektar) bir sonucu olarak sat\u0131n alma k\u00fc\u00e7\u00fck yeni oyuncular.\n<\/p>\n
\nDaha b\u00fcy\u00fck bir boyut yap\u0131mlar\u0131 olabilir ve art\u0131 bir b\u00f6lge i\u00e7in, ama ba\u015fka sorunlar\u0131 da vard\u0131r. Gen\u00e7 nesil isteyen bir i\u015f di\u011fer sekt\u00f6rlerde ve bu vaat ciddi s\u0131k\u0131nt\u0131, \u00e7\u00fcnk\u00fc \u00f6nemli bir k\u0131sm\u0131 i\u015fletme sahipleri \u00fczeri 50’li yaslarda ve her saniye yok al\u0131c\u0131.\n<\/p>\n
\nTahminlere g\u00f6re, frans\u0131z tar\u0131m bakanl\u0131\u011f\u0131 y\u00fcr\u00fct\u00fclmesinde, gelecek 30000 biri 110000 ha \u0431\u043e\u0440\u0434\u043e\u0441\u043a\u0438\u0445 \u00fcz\u00fcm puslu g\u00f6r\u00fcn\u00fcyor.
\nBordeaux vard\u0131 ve hi\u00e7 s\u0131k\u0131 de\u011fil bir aksilikte patlay\u0131c\u0131 talebi \u00c7in’in orta 2000\u0445 olmu\u015ftu onun i\u00e7in yabanc\u0131 bir m\u00fc\u015fteri 1 numaral\u0131 al\u0131\u015fveri\u015f hacmi yakla\u015f\u0131k 6 milyon sand\u0131k.\n<\/p>\n
\n\u015eimdi bir k\u0131sm\u0131n\u0131 Asya i\u00e7in muhasebe, yakla\u015f\u0131k %40 ihracat Bordeaux \u015faraplar\u0131 de\u011fer a\u00e7\u0131s\u0131ndan. Bu \u0441\u043a\u043e\u043c\u043f\u0435\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043b\u043e \u00f6nemli bir d\u00fc\u015f\u00fc\u015f talebi eski avrupal\u0131 t\u00fcketiciler.\n<\/p>\n
\nABD i\u015fgal alt\u0131nc\u0131 hacmi pozisyonu ihracat makalede 2012 (1,9 milyon kutusu). Para ABD \u00e7elik d\u00f6rd\u00fcnc\u00fc, toplam 215 milyon Euro, \u00c7in \u2013 ikinci ile 338 milyon Euro, sonra Britanya (veri Conseil Interprofessionnel du Vin de Bordeaux)\n<\/p>\n
\n\u0130nan\u0131lmaz bir \u015fekilde Fransa ald\u0131 yakla\u015f\u0131k %50’si, \u00e7in piyasa ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda %4 oran\u0131nda t\u00fcketim birle\u015fik Devletleri. Eski vak\u0131f, t\u0131kal\u0131 frans\u0131z \u015farap \u00fcreticileri, getirdi meyvelerini birlikte cazibesi ile \u00e7evrili olan, Asya, frans\u0131z mal ve Bordo \u00f6zellikle. Ama \u00e7in fakt\u00f6r\u00fc zaten \u043e\u0442\u044b\u0433\u0440\u0430\u043d ve gelecekteki e\u011filimleri tahmin etmek kolay de\u011fildir, \u00f6zellikle \u0131\u015f\u0131\u011f\u0131nda ba\u015flayan \u00c7in, 2013 y\u0131l\u0131nda dava ile ilgili olarak ayr\u0131mc\u0131 ticaret politikalar\u0131 ile bir yandan Fransa ve \u0130spanya.\n<\/p>\n
\nRa\u011fmen azalan miktarda \u015farap \u00e7iftlikleri, Bordo, b\u00f6lge kal\u0131r beyli\u011fi k\u00fc\u00e7\u00fck \u00e7ift\u00e7iler. Onlar\u0131n su\u00e7u gururla ad\u0131n\u0131 ta\u015f\u0131yan chateau, ama resim etiket \u00fczerinde s\u0131k tasvir k\u0131rsal bir ev de\u011fil, bir feodal kale. Her yerde oldu\u011fu gibi, k\u00fc\u00e7\u00fck \u015farap \u00fcreticileri-ebilmek kar\u015f\u0131 de\u011fi\u015fim ya da sadece olmas\u0131 modernizasyon i\u00e7in fon mahzenleri ve i\u015fe \u00fcnl\u00fc dan\u0131\u015fmanlar\u0131.\n<\/p>\n
\nAncak yanl\u0131\u015f oldu\u011funu s\u00f6ylemek, k\u00fc\u00e7\u00fck \u00e7iftlikler yava\u015f yava\u015f de\u011fil sat\u0131n ald\u0131 yeni ve k\u0131y\u0131ya yakla\u015f\u0131k f\u0131\u00e7\u0131-tekstil. Asl\u0131nda, de\u011fi\u015fim her zaman olmu\u015ftur \u00f6zg\u00fc Bordeaux. E\u011fer \u00f6yle olmasayd\u0131, b\u00f6lge olamazd\u0131 hayatta kalmak ve y\u00fczy\u0131llar boyunca do\u011fru olmaz simgesi ve \u015farap.\n<\/p>\n
\nGer\u00e7ek ve g\u00f6r\u00fcnt\u00fc, Bordo olu\u015fturulmu\u015ftur ucu piramit yerel \u015faraplar. Ve geni\u015f taban ona g\u00f6re \u2013 ciddi bir tehlike i\u00e7inde. Y\u00f6resel k\u0131rm\u0131z\u0131 \u015farap ve Bordeaux Sup\u00e9rieur (yasaya g\u00f6re, daha d\u00fc\u015f\u00fck verim ve daha b\u00fcy\u00fck bir al\u0131nt\u0131d\u0131r) temelini olu\u015fturan b\u00f6lge: yar\u0131m genel \u00fcretim. Bu da \u00e7ok \u00f6nemli bir miktar \u2013 ortalama 27 milyon \u0433\u0435\u043a\u0442\u043e\u043b\u0438\u0442\u0440\u043e\u0432 (30 milyon 9 litrelik kutusu) son \u0432\u0438\u043d\u0442\u0430\u0436\u0438.\n<\/p>\n
\nBir\u00e7ok \u00f6rnek vard\u0131r iyi yap\u0131lan b\u00f6lgesel k\u0131rm\u0131z\u0131 \u015farap ve kuru beyaz tarz\u0131, bir rekabet, Yeni bir I\u015f\u0131k daha tarihler i\u00e7in fiyatlar\u0131 kar\u015f\u0131la\u015ft\u0131r\u0131n. Ancak, \u00e7o\u011fu ele\u015ftirmenlere g\u00f6re, eksik \u0444\u0440\u0443\u043a\u0442\u043e\u0432\u043e\u0441\u0442\u0438 ve yo\u011funluk zevklere hitap modern \u015farap severler.\n<\/p>\n
\nAnla\u015f\u0131lmayacak bir \u015fey de\u011fil gibi, neden Bordo kaybeder pozisyon veya pay\u0131n\u0131 art\u0131rmak \u00f6nemli yurtd\u0131\u015f\u0131 pazarlar\u0131. Tek k\u00fc\u00e7\u00fck bir art\u0131\u015f g\u00f6nderiler getirdi \u015farap sat\u0131lan Amerika’da a\u015fa\u011f\u0131da 15$ perakende, ya da kesinlikle daha az 20$. Ayr\u0131ca, yakla\u015f\u0131k %80 \u2013 bu \u015farap ucuz 12$.\n<\/p>\n
\nOdaklama pazarlama \u00e7abalar\u0131 ABD ile \u015faraplar perakende fiyat\u0131 55$ gibi yapt\u0131m CIVB (\u015earap \u0130pucu Bordo) say\u0131lmaz belirgin bir art\u0131\u015f sat\u0131\u015f. Bu strateji, tabii ki, ihtiya\u00e7lar\u0131 kar\u015f\u0131lan\u0131r \u00fcretici de\u011fil, t\u00fcketici tercihlerine. Pazar a\u00e7\u0131k\u00e7a g\u00f6sterdi ki, en \u00f6nemli fakt\u00f6r, amerikan t\u00fcketici i\u00e7in belirleyici onun sat\u0131n alma kararlar\u0131, bir kalite-fiyat oran\u0131. Yani bu bir a\u015fil topu\u011fu Bordo.\n<\/p>\n
\nAnketler 2011 y\u0131l\u0131 g\u00f6stermi\u015ftir ki, amerikal\u0131 t\u00fcketiciler i\u00e7in de\u011fil, daha iyi bir g\u00f6r\u00fc\u015f \u0431\u043e\u0440\u0434\u043e\u0441\u043a\u0438\u0445 \u015faraplar a\u00e7\u0131s\u0131ndan makul fiyatlar\u0131. Sadece %4’\u00fc takdir, kalite, para gibi \u00abm\u00fckemmel\u00bb ve %17’si \u00abiyi\u00bb olarak (21% s\u0131k\u0131ca olumlu bir de\u011ferlendirme) iken, %32’si olarak kabul edip, onlar\u0131 \u00abkabul edilebilir\u00bb ve %12’si \u00abzay\u0131f\u00bb. Kar\u015f\u0131la\u015ft\u0131rma i\u00e7in, Rhone Vadisi, ankete kat\u0131lanlar\u0131n %51 takdir \u00abm\u00fckemmel\u00bb ve \u00abiyi\u00bb.\n<\/p>\n
\nTrendler her iki b\u00f6lgede abd pazar\u0131nda yeniden g\u00f6stermek aras\u0131ndaki ili\u015fki alg\u0131lanan de\u011fer ve hasat. Bordelais abd’ye ihracat devam ediyor, takip \u00e7ekicili\u011fi belirli \u0432\u0438\u043d\u0442\u0430\u0436\u0435\u0439. Ma\u00e7a sevkiyat meydana gelen, iyi, y\u0131l: 1990, 1995, 2000, 2005 ve 2009. Ve y\u0131llar aras\u0131nda ihracat d\u00fc\u015ft\u00fc. Ama kay\u0131t 1985 y\u0131l\u0131nda 2,8 milyon kutusu hen\u00fcz yendi.\n<\/p>\n
\nRh\u00f4ne \u2013 \u00f6te yandan \u2013 daha az, ama \u00e7ok \u0434\u0438\u043d\u0430\u043c\u0438\u0447\u043d\u0435\u0439. \u0130hracat b\u00f6lge ABD, 1985 idi 358000 kutusu ve b\u00fcy\u00fcd\u00fc 1,5 milyon, 2012. Bug\u00fcn ABD \u2013 ikinci ihracat pazar\u0131 i\u00e7in Rhone Vadisi’nin sonra \u0130ngiltere ve ilk gelirler Euro.\n<\/p>\n
\nOdak t\u00fcketen hi\u00e7 g\u00fc\u00e7l\u00fc frans\u0131z \u015farap olan pazarlama her zaman g\u00fcvendi gelenek ve \u0442\u0435\u0440\u0440\u0443\u0430\u0440\u044b.\n<\/p>\n
\nPazarlama m\u00fcd\u00fcr\u00fc Frederick Wildman & Sons, ithalat\u00e7\u0131 \u015farap Compagnie M\u00e9docaine (b\u00fcy\u00fck \u0432\u0438\u043d\u043e\u0442\u043e\u0440\u0433\u043e\u0432\u043e\u0439 \u015firket Bordeaux) notlar, \u00abBordeaux \u00e7ok g\u00fcveniyoruz \u00f6nde gelen derecelendirme ve itibar \u0432\u0438\u043d\u0442\u0430\u0436\u0435\u0439\u00bb.\n<\/p>\n
\nAd\u0131 chateau etiket s\u00fcredir \u00f6nc\u00fc bir rol oynar pazarlama Bordeaux \u015faraplar\u0131, ama bu bir bariyer olu\u015fturmak i\u00e7in b\u00fcy\u00fck markalar. Herhangi bir ayr\u0131 bir ev b\u00fcltenleri s\u0131n\u0131rl\u0131 say\u0131da \u015farap: 20-40 bin kutusu ortalama, baz\u0131 istisnalar d\u0131\u015f\u0131nda. Ve kadar Bordo durulacakt\u0131r konumland\u0131rma \u00ab\u0440\u043e\u0437\u043b\u0438\u0442\u043e chateau\u00bb pek m\u00fcmk\u00fcn olu\u015fturmak i\u00e7in b\u00fcy\u00fck bir marka, \u043f\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0449\u0438\u0439 4-5 milyon kutular\u0131n\u0131 amerikan pazar\u0131.\n<\/p>\n
\n7000 hane, 300 \u043d\u0435\u0433\u043e\u0446\u0438\u0430\u043d\u0442\u0430\u043c\u0438 ve 39 kooperatifler \u00fcr\u00fcnler Bordeaux b\u00f6lgenin \u00e7ok par\u00e7alanm\u0131\u015f, bu yakla\u015f\u0131m\u0131n tutarl\u0131 ve b\u00fct\u00fcnsel bir pazarlama.\n<\/p>\n
\n Bordeaux \u015farap fark \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u044b. \u00dcst cetvel s\u0131n\u0131fland\u0131r\u0131lm\u0131\u015f hane ve \u043f\u0440\u0438\u0440\u0430\u0432\u043d\u0438\u0432\u0430\u0435\u043c\u044b\u0445 onlara \u00fcst d\u00fczey \u015faraplar yakla\u015f\u0131k 5% toplam \u00fcretim. Bu mavi fi\u015f borsa, kontroll\u00fc bir piyasa sat\u0131lan hemen hemen her zaman de\u011fil, \u00f6zel ortamlarda. Sistemi \u0430\u043b\u043b\u043e\u043a\u0430\u0446\u0438\u0439 ve imtiyazl\u0131 tek tedarik\u00e7i ve ithalat\u00e7\u0131 olan bu se\u00e7kinci grup ve kota.\n <\/p>\n
\nSat\u0131\u015f gibi l\u00fcks \u0440\u043e\u0437\u043b\u0438\u0432\u043e\u0432, b\u00fcy\u00fck olas\u0131l\u0131kla devam edecek, at\u0131lgan yar\u0131\u015f, \u043f\u043e\u0434\u043f\u0438\u0442\u044b\u0432\u0430\u0435\u043c\u044b\u0435 tahminleri \u0432\u0438\u043d\u0442\u0430\u0436\u0435\u0439 ve \u00f6zel fiyatland\u0131rma.\n<\/p>\n
\nBu seviyeye \u00fcreticilerin t\u00fcketiciler i\u00e7in bazen s\u0131n\u0131rl\u0131 s\u00f6zde \u00abikinci\u00bb hatta \u00ab\u00fc\u00e7\u00fcnc\u00fc \u015faraplar\u0131\u00bb. Ortas\u0131nda piramit \u2013 binlerce hane onlarca \u0430\u043f\u0435\u043b\u043b\u0430\u0441\u044c\u043e\u043d\u043e\u0432. \u015earap severler i\u00e7in, \u0432\u043b\u0435\u043a\u043e\u043c\u044b\u0445 \u0431\u043e\u0440\u0434\u043e\u0441\u043a\u0438\u043c halo \u00ab\u0440\u043e\u0437\u043b\u0438\u0442\u043e chateau\u00bb haz\u0131r, uyan\u0131k ve iyi bir ucuz \u015farap, \u015fanslar\u0131n\u0131 denemek i\u00e7in bilinmeyen bir \u015fi\u015fe, bu kesimi temsil yetene\u011fi birle\u015ftirmek i\u00e7in romantik bir \u015farap \u044d\u0441\u0442\u0435\u0442\u0441\u0442\u0432\u0430 uygun fiyat ile.\n<\/p>\n
\n2010 sommelier-ithalat\u00e7\u0131 Daniel Jones, serbest se\u00e7im gibi \u015farap fiyat\u0131 30$ perakende. Ona g\u00f6re, \u00aborada \u00e7ok say\u0131da k\u00fc\u00e7\u00fck geleneksel \u00e7iftlikleri, \u00fcreten, iyi bir \u015farap, bir etki pek \u00e7ok\u00bb.\n<\/p>\n
\nO zaman \u00abbo\u011fa\u00bb yap\u0131land\u0131r\u0131lm\u0131\u015f ili\u015fkin Bordeaux (yani b\u00fcy\u00fcme bekliyor fiyat) ra\u011fmen, \u00abanti-se\u00e7kinci bir tutum b\u00f6lgeye ortam\u0131nda gen\u00e7 sommelier ve t\u00fcketici\u00bb. Ancak kale \u015farap al\u0131nmakta, b\u00f6lgesel \u015firketler, \u00e7ok k\u00fc\u00e7\u00fck hacimleri y\u00fczlerce veya birka\u00e7 bin defa. Bu \u015farap ka\u00e7\u0131n\u0131lmaz ac\u0131 par\u00e7al\u0131 ve \u00e7ok s\u0131n\u0131rl\u0131 bir da\u011f\u0131t\u0131m. D\u00fckkan veya restoran onlar b\u00fcy\u00fck olas\u0131l\u0131kla ak\u0131nt\u0131 ba\u015far\u0131l\u0131 bir al\u0131\u015fveri\u015f vesilesiyle daha konu istikrarl\u0131 bir tedarik.\n<\/p>\n
\nS\u00f6z konusu kale t\u00fcketici hatas\u0131 zor olabilir bulmak sat\u0131c\u0131n\u0131n belirli chateau do\u011fru y\u0131l. Tuhafl\u0131klar kendi da\u011f\u0131t\u0131m a\u00e7\u0131k\u00e7a ortaya \u00e7\u0131km\u0131\u015f durumda Chateau Mayne-Guyon 2011 (Blaye Cotes de Bordeaux oldu:) tekrar tekrar se\u00e7ilmi\u015f dergisi Wine Enthusiast aras\u0131nda \u00abtop 100\u00bb. Bu \u015farap bulmak ile bilinen portal\u0131 wine-searcher.com sat\u0131c\u0131dan Trader Joe, ama me\u011fer herkesten daha fazla. \u00d6\u011frenmek i\u00e7in hangi ma\u011fazalar mevcut, bir \u015fi\u015fe \u015farap ve ne kadar \u2013 emek, bir kabul de\u011fil, her \u015farap sevgilisi b\u00fcy\u00fck miktarda alternatifler mevcut.\n<\/p>\n
\nEn altta piramit Bordeaux \u015faraplar\u0131 \u2013 inan\u0131lmaz miktarda temel \u015farap, t\u00fcm adalet olmal\u0131d\u0131r temelini olu\u015fturmak i\u00e7in marka olu\u015fturmak ve \u00abvintage\u00bb \u015farap (vins de marquee<\/strong>). Bu alt fiyat segmentinde romantik resimler, \u0442\u0435\u0440\u0440\u0443\u0430\u0440\u043e\u0432, \u0432\u0438\u043d\u0442\u0430\u0436\u0438 ve derecelendirme \u00f6zel bir rol oynamaz. Ba\u015far\u0131l\u0131 bir \u00e7al\u0131\u015fma bu kitle \u015faraplar\u0131 hakl\u0131 olacak bir strateji odaklanan b\u00f6lgesel \u015faraplar, toplanan b\u00f6lge genelinde ve \u043a\u0443\u043f\u0430\u0436\u0438\u0440\u0443\u0435\u043c\u044b\u0445 \u043d\u0435\u0433\u043e\u0446\u0438\u0430\u043d\u0442\u043e\u043c elde etmek i\u00e7in s\u00fcreklilik stil ve kalite taraf\u0131ndan desteklenen bir marka.\n<\/p>\n \nRhone Vadisi ve Bordo gibi Bordo, \u00e7ok \u00f6zel arazi sahipleri yakla\u015f\u0131k 5000 4300 buna g\u00f6re (g\u00f6re, Inter-Rhone ve B\u0130VB). Ama, buna ra\u011fmen, cetvel, \u015farap aras\u0131nda ses aral\u0131\u011f\u0131 i\u00e7inde \u0434\u043e\u043c\u044d\u043d\u0430\u0445 (analoglar\u0131 \u0431\u043e\u0440\u0434\u043e\u0441\u043a\u0438\u0445 chateau) dengeli \u043a\u0443\u043f\u0430\u0436\u0430\u043c\u0438 \u00e7ok tan\u0131nan markalar.<\/p>\n Gibi \u0440\u043e\u043d\u0441\u043a\u0438\u0435:<\/p>\n Ya \u0431\u0443\u0440\u0433\u0443\u043d\u0434\u0441\u043a\u0438\u0435:<\/p>\n \nTeklif, Bordo Amerika’da kar\u015f\u0131s\u0131nda, neredeyse hi\u00e7 olmad\u0131\u011f\u0131 bir \u00abse\u00e7kin\u00bb bir segment. \u00c7ok say\u0131da marka, Bordo, terfi, farkl\u0131 ticari \u015firketler, sadece Mouton-Cadet ve olduk\u00e7a yerle\u015fmi\u015f bir amerikan perakende \u015faraplar\u0131 ile ortalama 8$booth. Yap\u0131lan a\u00e7\u0131klamaya g\u00f6re, onlar\u0131 ajan, Constellation Brands, Mouton Cadet en b\u00fcy\u00fck temsilcisi bordeaux ABD’DE sat\u0131\u015f hacmi ile \u043e\u0431\u0449\u0435\u043c\u0438\u0440\u043e\u0432\u044b\u043c\u0438 sat\u0131\u015f (hen\u00fcz do\u011frulanmayan haberlere g\u00f6re) bir milyon kutu. Di\u011fer denedi, ancak ba\u015far\u0131s\u0131z oldu. Ya da bile \u00e7al\u0131\u015ft\u0131.\n<\/p>\n \nEngelleri a\u015f\u0131lmaz \u0131\u015f\u0131\u011f\u0131nda e\u011filimi \u0431\u043e\u0440\u0434\u043e\u0441\u0446\u0435\u0432 fikri satmak i\u00e7in \u00ab\u015fato\u00bb ve b\u00fcy\u00fck masraflar tan\u0131t\u0131m marka. Par\u00e7a tedarik\u00e7ileri iddia ba\u015fka bir zorluk olacak toplamak i\u00e7in yeterli \u0432\u0438\u043d\u043e\u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u0430 ve kooperatifler ve \u00f6zel kirac\u0131lara olu\u015fturmak i\u00e7in \u043a\u0443\u043f\u0430\u0436\u0430 b\u00fcy\u00fck bir hacim. Ama \u00f6te yandan, ger\u00e7ekten \u00fcretmek b\u00f6lgesel kar\u0131\u015f\u0131m\u0131 Bordo tan\u0131m\u0131 \u00e7ok zor, bir daha ayn\u0131 C\u00f4tes du Rhone?\n<\/p>\n \nBir ki\u015fi basit bir isteksizlik \u0432\u0438\u043d\u043e\u0442\u043e\u0440\u0433\u043e\u0432\u0446\u0435\u0432 Bordo sergilemek i\u00e7in kendi vintage \u00fcr\u00fcnler amerikan raflar. Kendisi Fransa gibi \u015farap \u2013 vins de marquee \u2013 sat\u0131lan bol, ama hemen hemen hi\u00e7biri mevcut de\u011fil Amerika’da.\n<\/p>\n \nCastel \u2013 heybetli boyutlar\u0131na alkol \u015firketin sat\u0131\u015f hacmi 630 milyon \u015fi\u015fe 2012 (g\u00f6re gazete Le Monde, 2013). Bu ciddi bir oyuncu ve frans\u0131z piyasas\u0131 ile birlikte, Malesan, lider, s\u00fcpermarketler, ve di\u011fer baz\u0131 \u00f6zel markalar gibi Batiste de Vignac ve Blaissac. Onlar\u0131n \u0431\u043e\u0440\u0434\u043e\u0441\u043a\u0438\u0435 marka bir AMER\u0130KA birle\u015fik devletleri temsil.\n<\/p>\n \nEkim 2013 Castel kabul edilmi\u015ftir en pop\u00fcler alkoll\u00fc bir marka (\u015farap ve di\u011fer i\u00e7ecekler) \u00c7in’de. Di\u011fer tedarik\u00e7iler aras\u0131nda Kressmann, Dourthe, Ginestet ve Yvon Mau satan \u00abkaliteli\u00bb \u0431\u043e\u0440\u0434\u043e\u0441\u043a\u0438\u043c\u0438 \u015faraplar\u0131, kayna\u011f\u0131 yok, onlar\u0131n AMER\u0130KA birle\u015fik devletleri. Marka Cordier, bilinen, bir zamanlar amerikan t\u00fcketicilere sat\u0131yor burada bir tek, kendi markalar\u0131 (\u00f6rne\u011fin, gibi Collection Priv\u00e9e). T\u00fcm bu markalar teklif sadece isimsiz k\u0131rm\u0131z\u0131 \u015farap kuru beyaz \u015farap ve pembe.\n<\/p>\n \n\u00c7ift pozisyonlar\u0131 burada mevcut marka \u00abMichel Lynch kurulan\u00bb Jean-Michel \u041a\u0430\u0437\u043e\u043c (Jean-Michel Cazes), \u00fcnl\u00fc ve Chateau Lynch etang de bages (Chateau Lynch-Bages), \u015farap R\u00e9serve Graves (beyaz) ve M\u00e9doc. Biraz daha belirgin bir cetvel R\u00e9serve Sp\u00e9ciale yer Domaines Baron de Rothschild (Lafite) i\u00e7eren Medoc ve Pauillac ek olarak standart beyaz ve k\u0131rm\u0131z\u0131 \u015faraplar. Bu \u015farap, modern bir tarzda, ama hala koruyarak b\u00f6lgesel bir kimlik.\n<\/p>\n \nKendilerini Devletleri’nde bir ticaret topluluk gibi g\u00f6r\u00fcn\u00fcyor, \u00e7ok uzun bir s\u00fcre de\u011fil refah\u0131n\u0131n anlam\u0131n\u0131 se\u00e7kin konumland\u0131rma Bordo. 2008 y\u0131l\u0131nda yay\u0131n Wine Business International \u0446\u0438\u0442\u0438\u0440\u043e\u0432\u0430\u043b\u043e D\u00f6vmek Deutsch W J Deutsch & Co., \u0432\u044b\u0432\u0435\u0434\u0448\u0435\u0433\u043e markas\u0131 Yellow Tail en iyi amerikan ithalat\u0131 yapan ve Georges Duboeuf en \u00e7ok tan\u0131nan frans\u0131z \u043b\u044d\u0439\u0431\u043b\u043e\u043c. \u0130\u015fte onun s\u00f6zleri:\n<\/p>\n \n\u00abBen se\u00e7kin Bordo gelece\u011fi yok… \u0130mkans\u0131z satmak 100’000 kutular\u0131 amerika Birle\u015fik Devletleri’nde basit bir nedenden dolay\u0131: Bordo yapmazlar b\u00f6yle bir \u015farap i\u00e7mek isterse, \u00e7ok say\u0131da insan var. \u0411\u043e\u0440\u0434\u043e\u0441\u043a\u043e\u0435 \u015farap \u00e7ok asidik, \u00e7ok \u0442\u0430\u043d\u0438\u043d\u043d\u043e\u0435, \u00e7ok s\u0131v\u0131 t\u00fcketicilerin \u00e7o\u011funlu\u011fu i\u00e7in\u00bb\n<\/p>\n \nAncak bu tan\u0131m hala ge\u00e7erlidir \u00e7o\u011fu s\u0131radan \u043a\u043b\u0430\u0440\u0435\u0442\u043e\u0432 (k\u0131rm\u0131z\u0131 Bordeaux \u015faraplar\u0131), pek \u00e7ok di\u011fer daha yumu\u015fak ve \u043f\u043e\u043b\u043d\u043e\u0442\u0435\u043b\u044b\u0445, \u00e7ok yak\u0131n tad\u0131 amerikal\u0131lar daha \u015farap ge\u00e7mi\u015f. K\u0131rm\u0131z\u0131 \u015farap, Bordeaux ge\u00e7ti \u00f6nemli bir evrimi bir kenara daha fazla alkoll\u00fc \u015faraplar ile daha olgun bir meyve ve tanenler. Bu ilerleme b\u00fcy\u00fck \u00f6l\u00e7\u00fcde bor\u00e7lu, iklim de\u011fi\u015fikli\u011fi, daha iyi bir anlay\u0131\u015f \u043f\u043e\u043b\u0438\u0444\u0435\u043d\u043e\u043b\u044c\u043d\u043e\u0439 olgunluk ve daha kapsaml\u0131 bir \u043e\u0442\u0441\u043e\u0440\u0442\u0438\u0440\u043e\u0432\u043a\u0435 olgunla\u015fmam\u0131\u015f ve \u043f\u043e\u0434\u0433\u043d\u0438\u0432\u0448\u0438\u0445 \u00e7ilek.\n<\/p>\n \nGe\u00e7mi\u015f so\u011fuk \u0444\u0435\u0440\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044e kuru beyaz \u015farap, \u00e7o\u011funlukla temel \u00e7e\u015fitleri, Sauvignon Blanc ve \u0421\u0435\u043c\u0438\u0439\u043e\u043d, istikrarl\u0131 bir \u015fekilde g\u00f6steren, temiz, renkli, meyveli bir karakter. Do\u011fa ve teknoloji yard\u0131mc\u0131 Bordeaux her d\u00fczeyde olu\u015fturmak \u015farap.\n<\/p>\n \nDe\u011fi\u015fiklik \u015farap mevzuat\u0131, Avrupa birli\u011fi’nin 2008\u00009 yy izin i\u015faret \u00fcz\u00fcm \u00e7e\u015fitleri \u00fczerinde \u015farap etiketleri, kontroll\u00fc k\u00f6kenli. Bu giri\u015fimleri desteklemek \u00e7\u0131kt\u0131 vintage \u00fcr\u00fcnlerin amerikan pazar\u0131na. Not a\u00e7\u0131k\u00e7a \u00ab60% merlot, y\u00fczde 30 cabernet sauvignon ve %10 cabernet franc\u00bb ad\u0131n\u0131n yan\u0131nda \u015farap ve \u0430\u043f\u0435\u043b\u043b\u0430\u0441\u044c\u043e\u043d\u043e\u043c olabilir fark, te\u015fvik, sat\u0131\u015f,.\n<\/p>\n \n2013 Mouton-Cadet yay\u0131nlad\u0131 Bordeaux AOP ile net bir yaz\u0131t \u00abSauvignon blanc\u00bb \u00fczerinde bir \u015ferit alt\u0131nda ana etiket. \u015earap Sirius Maison Sichel \u015fimdi giyilen ba\u015fl\u0131k \u00e7e\u015fitleri b\u00fcy\u00fck harflerle alt\u0131nda, \u00abBordo\u00bb\n<\/p>\n \n\u0421\u043e\u0440\u0442\u043e\u0432\u0430\u044f ait tek net bir sinyal i\u00e7in amerikan t\u00fcketici. Frans\u0131z \u0430\u043f\u0435\u043b\u043b\u0430\u0441\u044c\u043e\u043d\u044b onun i\u00e7in bazen \u2013 \u043d\u0435\u043f\u0440\u043e\u0438\u0437\u043d\u043e\u0441\u0438\u043c\u0430\u044f abrakadabra.\n<\/p>\n \nEvrim tatlar \u2013 ikinci \u00f6nemli bir fakt\u00f6r.\n<\/p>\n \nAmerikan t\u00fcketici g\u00f6sterir duyarl\u0131l\u0131k yeni bir parlak \u043c\u0430\u0440\u043e\u0447\u043d\u044b\u043c \u015faraplar\u0131. Etiket bulurlar bug\u00fcn trend g\u00f6r\u00fcnebilir tart\u0131\u015fmal\u0131 ve hatta riskli. \u00d6zellikle ikna edici bir ba\u015far\u0131 kurutulmu\u015f k\u0131rm\u0131z\u0131 \u0431\u043b\u0435\u043d\u0434\u043e\u0432 ard\u0131ndan 2013 b\u00fcy\u00fcme neredeyse %15, ve \u0434\u043e\u0433\u043d\u0430\u0432\u0448\u0438\u0445 Moscato! (kaynak: Nielsen, 52 weeks ending 11\/9\/13). Ve bu t\u00fcr kar\u0131\u015f\u0131mlar\u0131 \u2013 bu b\u00f6lge \u00f6nemli bir uzmanl\u0131k Bordo.\n<\/p>\n \n Martin \u0421\u0438\u043d\u044c\u043a\u043e\u0432 biri Frederick Wildman & Sons emin \u00abyenilik\u00e7i \u0431\u043e\u0440\u0434\u043e\u0441\u043a\u0438\u0445 markalar \u00f6nemsiz ambalaj, burada a\u00e7\u0131lan b\u00fcy\u00fck bir f\u0131rsat\u00bb. B\u00f6yle bir proje sommelier Richard \u0411\u0435\u0442\u0441\u0430 biri Saint Glinglin gelmi\u015f resimler, u\u00e7an domuz. Onun seth \u00fc\u00e7 \u015farap parlak telif yakla\u015f\u0131m i\u00e7erir Bordo \u0421\u043e\u0432\u0438\u043d\u044c\u043e\u044c\u043d, Kedi de Bordeaux, Saint-Emilion yakla\u015f\u0131k 35$ i\u00e7in perakende. Betts \u043e\u043c\u0435\u0447\u0430\u0435\u0442, ne \u00abBordo her zaman var da \u00f6rt\u00fcl\u00fc aras\u0131ndaki gerginlik \u0442\u0435\u0440\u0440\u0443\u0430\u0440\u043e\u043c ve marka\u00bb.<\/p>\n \n\u0130thalat\u00e7\u0131 marka Petit Chapeau \u2013 b\u00f6lgesel k\u0131rm\u0131z\u0131 ve beyaz \u015farap diyor, ne g\u00fc\u00e7 \u00abolarak \u015farap ve tarihler i\u00e7in fiyatlar\u0131 kar\u015f\u0131la\u015ft\u0131r\u0131n\u00bb. \nEmmanuel Ruza ve Gerard \u0421\u0435\u0433\u044e\u043d eserinde \u00ab\u015earap pazarlama\u00bb (Le marketing du vin) \u0131srarla ajitasyon i\u00e7in yeni bir yakla\u015f\u0131m i\u00e7in \u015farap end\u00fcstrisi Fransa. Odakl\u0131 bir \u00fcretici modeli \u00abbir \u015farap i\u00e7in t\u00fcm\u00bb bug\u00fcn de\u011fil canl\u0131. Bunun yerine, \u00fcreticilerin maliyeti kendinize sorun: \u00abnas\u0131l t\u00fcketicilere hangi \u015farap?\u00bb\n<\/p>\n \nBu ilke, uzun bir s\u00fcre silahl\u0131 pazarlamac\u0131lar \u015farap Yeni d\u00fcnya \u2013 bu ne kazanmay\u0131 ba\u015fard\u0131k nedeniyle Bordo.\n<\/p>\n \nGeneral Motors yeniden d\u00fc\u015f\u00fcnmek zorunda kald\u0131 cetvel \u00fcr\u00fcnlerinin, i\u00e7in o, cevap sorgular\u0131 i\u00e7in t\u00fcketici, gidiyor, yabanc\u0131 \u00fcreticileri. Bu durumda zor ve pahal\u0131, ama bu bir \u00f6l\u00fcm kal\u0131m meselesi.\n<\/p>\n \nE\u011fer Bordeaux istiyor rampa, kendi hacmi ve pazar pay\u0131, o b\u00f6lgede zorunda \u00f6zen g\u00f6stermelidir t\u00fcketiciler gibi gelecek vaat eden piyasalar, ABD gibi. E\u011fer yans\u0131tmak i\u00e7in yap\u0131sal de\u011fi\u015fiklikler inf\u00fczyon i\u00e7in \u00f6nemli fon standart tan\u0131t\u0131m i\u00e7in getirecek yeterli bir geri tepme.\n<\/p>\n \nNe olursa olsun tepki, Bordo, yeni bir ger\u00e7eklik i\u00e7inde ve yurt d\u0131\u015f\u0131nda, herhangi bir strateji, tasarruf da dahil olmak \u00fczere durum mevcut, baz\u0131 risk ve belirsizlik. Ama soran de\u011fer, hangisi ile dolu daha b\u00fcy\u00fck bir potansiyel fayda i\u00e7in efsanevi \u015farap b\u00f6lgesi?<\/p>\n","protected":false},"excerpt":{"rendered":" Bordeaux \u2013 en \u00fcnl\u00fc frans\u0131z \u015farap b\u00f6lgeleri, ve onun etkisi d\u00fcnya \u015farap\u00e7\u0131l\u0131k k\u00fc\u00e7\u00fcmsenemez. \u0411\u043e\u0440\u0434\u043e\u0441\u043a\u0438\u0435 \u015farap aktif olarak verilir zaten 14. y\u00fczy\u0131l\u0131n ba\u015f\u0131nda. Ba\u015fka…<\/p>\n","protected":false},"author":1,"featured_media":1268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"class_list":["post-9480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ilgili-bilgiler"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/vine-nn.ru\/tr\/wp-json\/wp\/v2\/posts\/9480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vine-nn.ru\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vine-nn.ru\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vine-nn.ru\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vine-nn.ru\/tr\/wp-json\/wp\/v2\/comments?post=9480"}],"version-history":[{"count":0,"href":"https:\/\/vine-nn.ru\/tr\/wp-json\/wp\/v2\/posts\/9480\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vine-nn.ru\/tr\/wp-json\/wp\/v2\/media\/1268"}],"wp:attachment":[{"href":"https:\/\/vine-nn.ru\/tr\/wp-json\/wp\/v2\/media?parent=9480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vine-nn.ru\/tr\/wp-json\/wp\/v2\/categories?post=9480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vine-nn.ru\/tr\/wp-json\/wp\/v2\/tags?post=9480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
\n
![](\"\/wp-content\/uploads\/7488caa0fed4a9a166f82bb997c3445b.gif\")
<\/p>\n
\nOlsa da, ne o, ne de ba\u015fka bir plan kadar geni\u015fleyen bir \u00e7izgi, kaliteli \u015faraplar, bu cesur \u00f6rnekler \u2013 let ve \u00e7ok m\u00fctevaz\u0131 hacmi \u2013 g\u00f6stermek i\u00e7in bir f\u0131rsat tedarik\u00e7i, isteyen dengelemek \u00e7ok par\u00e7alanm\u0131\u015f portf\u00f6y kale \u015farap. Ama e\u011fer girip bir k\u00f6\u015feye, o zaman ba\u015flamak gerekir \u00fcr\u00fcnleri ile ilgili t\u00fcketici zevkleri.\n<\/p>\n\nD\u00f6n\u00fc\u015f \u00fcreticiden t\u00fcketiciye<\/h3>\n