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\nY\u00fczlerce \u015farap \u2013 y\u00fczlerce etiket, \u2013 se\u00e7mek i\u00e7in nas\u0131l? Belki de d\u00fcnya kadar var m\u0131?\n<\/p>\n
\nTan\u0131d\u0131k bir duygu, ne zaman bir s\u00fcpermarkette birinin yan\u0131na gidip raflar gevre\u011fi ile kahvalt\u0131 ve i\u00e7eri giriyorsun sersemlik yar\u0131m d\u00fczine paketleri, her biri i\u00e7in s\u00f6z \u00abm\u00fckemmel bir ba\u015flang\u0131\u00e7 i\u00e7in bir g\u00fcn\u00bb? Ya da bir d\u00fczine \u015fampuan, \u043d\u0430\u0441\u0442\u0430\u0438\u0432\u0430\u044e\u0449\u0438\u0445 gibi, her benzersiz bir bak\u0131m form\u00fcl\u00fc, sizin umutsuz folik\u00fcler?\n<\/p>\n
\n\u0130\u015fte tam olarak.\n<\/p>\n
\nServet, se\u00e7im, hangi ile biz kar\u015f\u0131 kar\u015f\u0131ya olabilir etmedim. Ve bu soru oldu ara\u015ft\u0131rma konusu neden \u00e7ok tart\u0131\u015fma kitapta bir psikolog Barry \u0428\u0432\u0430\u0440\u0442\u0446\u0430 (Barry Schwartz) \u00abse\u00e7im Paradoksu: neden daha azd\u0131r?\u00bb, yay\u0131nlanan, 2004 y\u0131l\u0131nda. Onun yazar oldu\u011funu iddia ediyor, se\u00e7im \u00f6zg\u00fcrl\u00fc\u011f\u00fc verir, ama sadece belirli bir limit.\n<\/p>\n
\n \u00abArtan say\u0131da se\u00e7enek, b\u00fcy\u00fcyen bir olumsuz etkisi kadar, ne zaman elimizde olur \u043f\u0435\u0440\u0435\u0433\u0440\u0443\u0437 ve se\u00e7im art\u0131k bize \u00f6zg\u00fcrl\u00fck verir, ve yorucu, ve neden bu kadar dikkat g\u00f6sterdikleri. Hatta bazen hakk\u0131nda konu\u015fmak zul\u00fcm se\u00e7mek\u00bb\n <\/p>\n
\nTamam, kendisi \u0428\u0432\u0430\u0440\u0442\u0446 tan\u0131r, ne zul\u00fcm var raflar s\u00fcpermarket \u2013 bu b\u00fcst. Ve yine, nas\u0131l ortaya bilinen \u015fimdi \u00e7al\u0131\u015fma davran\u0131\u015f al\u0131c\u0131lar re\u00e7el, insanlar daha y\u00fcksektir sat\u0131n alma ko\u015fullar\u0131nda daha dar ak\u0131ll\u0131ca bir tercih. \u0130zleyen bu ara\u015ft\u0131rma, g\u00f6r\u00fcn\u00fc\u015fe g\u00f6re, teorisini destekliyor \u00abdaha az iyi\u00bb oldu\u011funu g\u00f6steren, \u00e7ok geni\u015f bir yelpazede olabilir a\u015f\u0131r\u0131.\n<\/p>\n
\nPortal Wine Searcher hakk\u0131nda bilgi i\u00e7erir daha fazla 6,8 milyon farkl\u0131 \u015faraplar. E\u011fer denemek ve ayn\u0131 su\u00e7u bir g\u00fcn, o zaman b\u00f6yle bir miktar gidecek 18617 y\u0131l, ama yeterli de\u011fil, \u00e7\u00fcnk\u00fc her y\u0131l \u00e7\u0131kan yeni bir vintage.\n<\/p>\n
\nSize \u00f6nlemek d\u00fc\u015f\u00fcncesi ediyor yok b\u00f6yle bir miktar \u015farap? Hatta en dayan\u0131kl\u0131 \u015farap manyak \u00e7elik, karaci\u011fer m\u00fcmk\u00fcn de\u011fil onlar\u0131 yenmek. B\u00f6yle bir \u00e7e\u015fitlilik memnun \u015farap merakl\u0131lar\u0131 de\u011fil, herkes prensip olarak i\u00e7ki \u015farap, payla\u015fmak ba\u011fnazl\u0131k. Bir\u00e7ok t\u00fcketici i\u00e7in \u015farap daha bir rahatlama arac\u0131 bir g\u00fcn\u00fcn ard\u0131ndan, \u00e7ocuklar y\u0131\u011f\u0131lm\u0131\u015f uyku.\n<\/p>\n
\nSe\u00e7menin yan\u0131 s\u0131ra, \u00e7ok say\u0131da \u015farap, \u00f6nce t\u00fcketici, bir ba\u015fka bilmece: onlar\u0131n etiketleri, bir\u00e7o\u011fu i\u00e7eren yabanc\u0131 yaz\u0131, anla\u015f\u0131lmas\u0131 zor olan, e\u011fer sen de\u011fil, okudu \u015farap okulu. \u00d6rne\u011fin, ortalama bir vatanda\u015f i\u00e7in ba\u015far\u0131s\u0131z oldu\u011funu tahmin etmek Pouilly-Fuisse (Pouilly-\u0424\u044e\u0441\u0441\u0435) \u2013 bu, chardonnay d\u0131\u015f\u0131nda Bordo ve Pouilly-Fume (Pouilly-fum\u00e9 oldu\u011funu) \u2013 sauvignon biri Loire? Nas\u0131l bir \u015fey bu, asl\u0131nda, tad\u0131?\n<\/p>\n
\nEvet, bu harika bir bahane gitmek i\u00e7in \u00f6\u011frenmek. Ama b\u00fcy\u00fck \u00e7o\u011funlu\u011fu i\u00e7in t\u00fcketicilerin \u015farap kurslar\u0131 de\u011fil, top \u00f6ncelik. G\u00f6r\u00fcld\u00fc\u011f\u00fc gibi, anket yap\u0131lan Wine Intelligence, \u00e7o\u011fu se\u00e7iminde iyi \u015farap sadece \u00f6neriler i\u00e7in arkada\u015flar, promosyon, bilinen bir marka ya da sadece sevilen bir \u00fcz\u00fcm \u00e7e\u015fididir.\n <\/p>\n
\nAma bir paradoks ve ba\u015fka bir hatta sat\u0131n alma, ayn\u0131 \u015farap, insanlar gitmek e\u011filimindedir \u00e7\u00fcnk\u00fc onlar\u0131 oraya, nerede daha fazla se\u00e7enek… olduklar\u0131 i\u00e7in de\u011fil, zevk.\n<\/p>\n
\n\u0130pu\u00e7lar\u0131 dan\u0131\u015fmanlar\u0131 sat\u0131\u015f yerleri de rol oynamaktad\u0131r. Yap\u0131lan bir ara\u015ft\u0131rma, 2014 y\u0131l\u0131nda \u015firket i\u00e7in Technomic, ortaya, tavsiye sat\u0131\u015f personeli etkileyen bir karar \u00fc\u00e7te al\u0131c\u0131lar. Ve olsa da, bir\u00e7ok ma\u011faza personel ve merhaba demek i\u00e7in bir emek, ara\u015ft\u0131rma, tekrar ve tekrar kan\u0131tlamak \u00f6nemini nitelikli bak\u0131m personeli ba\u015far\u0131 \u015farap perakende.\n<\/p>\n
\nAncak, AMER\u0130KA birle\u015fik devletleri’nde 4 10 \u015fi\u015fe s\u00fcpermarketlerde sat\u0131lan \u0130ngiltere (8, 10), ve orada, aksine \u015farap butikleri, konu personelin nitelikleri rahats\u0131z nadir olsa da (baz\u0131 marketlerde g\u00f6r\u00fcnmeye ba\u015flad\u0131 e arama motorlar\u0131 tavsiye). \u015ea\u015f\u0131rt\u0131c\u0131 de\u011fil bu y\u00fczden, kitle t\u00fcketici bir se\u00e7im yapar bazl\u0131 promosyonlar, tan\u0131d\u0131klar\u0131 \u00e7e\u015fitleri ve g\u00fczel bir etiket.\n<\/p>\n
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\nKabul edelim: basit bir kullan\u0131c\u0131 i\u00e7in yeterli kolay anla\u015f\u0131l\u0131r bir kar\u015f\u0131la\u015ft\u0131rma \u00f6l\u00e7\u00fctleri i\u00e7in b\u00fcy\u00fck, hepsi \u00e7ok benzer birbirlerine \u015fi\u015fe. Belki hafifletmek i\u00e7in bir se\u00e7enek say\u0131s\u0131n\u0131 azaltmak i\u00e7in ne gerekiyor kar\u015f\u0131la\u015ft\u0131rmak?\n<\/p>\n
\nAyr\u0131ca, yaln\u0131zca s\u00fcpermarketler olabilir k\u00fc\u00e7\u00fcltmek i\u00e7in bir \u00fcr\u00fcn yelpazesine i\u00e7in a\u015f\u0131r\u0131 beyin bir al\u0131c\u0131. \u015earap \u00fcreticileri de olabilir, denemek i\u00e7in kendinizi tutmak elinizde. \u015ei\u015firme bir \u00fcr\u00fcn yelpazesine bazen ge\u00e7er t\u00fcm makul s\u0131n\u0131rlar\u0131. Sine Qua Non, de\u011fi\u015ftiren bir isim ve g\u00f6r\u00fcn\u00fcm onlar\u0131n \u015faraplar\u0131 her y\u0131l \u2013 bu, tabii ki a\u015f\u0131r\u0131 bir durum, onun antics en az\u0131ndan \u00f6denir zengin hayranlar\u0131 bir marka, ama onsuz \u00e7ok s\u0131radan \u00fcreticileri kalmak m\u00fcmk\u00fcn de\u011fildir: ve alt\u0131n \u0442\u0435\u0441\u0435\u043c\u043e\u0447\u043a\u043e\u0439 ve mavi kenarl\u0131kl\u0131 ve \u00abplaka\u00bb ve \u00abs\u0131n\u0131rl\u0131\u00bb \u2013 bu \u0441\u0443\u0440\u0433\u0443\u0447\u0435, ah\u015fap kutular demetleri ile saman ve \u043a\u043d\u0438\u0436\u0435\u0447\u043a\u043e\u0439…\n<\/p>\n
\nD\u00fcnya de\u011fil, \u00e7ok \u015farap. D\u00fcnya \u015farap \u00fcretimi, zaten \u00e7ok \u00f6ndedir al\u0131m\u0131. Ve ra\u011fmen avrupa Birli\u011fi harekete engelleme ba\u015far\u0131lar\u0131n t\u00fcm aral\u0131k gelecekte \u015farap nehirleri kullanarak reform sanayi ve hasat 2012 k\u00fc\u00e7\u00fckt\u00fc, \u015farap hala \u00fcretilen daha fazla t\u00fcketilir.\n<\/p>\n
\nBen topluca kapatmak \u015farap imalathaneleri. Bahis limiti 5 \u015farap onlar i\u00e7in de demiyorum (her ne kadar d\u00fc\u015f\u00fcnmek, belki bir fikir de\u011fil yani korkun\u00e7), ama kavram \u00abdaha az daha fazlad\u0131r\u00bb kesinlikle bir neden yoktur. \u00c7e\u015fitlili\u011fi ve derinli\u011fi, \u015farap piyasas\u0131 ve zevk, ve korkutmak \u2013 ili\u015fkiye ba\u011fl\u0131d\u0131r. Ama bizler bir ilgisi \u015farap end\u00fcstrisi, dikkat \u00e7ekmek i\u00e7in s\u0131radan bir t\u00fcketici de\u011fil, kavrad\u0131 sa\u00e7 se\u00e7erken \u015farap.<\/p>\n","protected":false},"excerpt":{"rendered":"
Y\u00fczlerce \u015farap \u2013 y\u00fczlerce etiket, \u2013 se\u00e7mek i\u00e7in nas\u0131l? Belki de d\u00fcnya kadar var m\u0131? Tan\u0131d\u0131k bir duygu, ne zaman bir s\u00fcpermarkette birinin…<\/p>\n","protected":false},"author":1,"featured_media":1268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"class_list":["post-9410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ilgili-bilgiler"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/vine-nn.ru\/tr\/wp-json\/wp\/v2\/posts\/9410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vine-nn.ru\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vine-nn.ru\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vine-nn.ru\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vine-nn.ru\/tr\/wp-json\/wp\/v2\/comments?post=9410"}],"version-history":[{"count":0,"href":"https:\/\/vine-nn.ru\/tr\/wp-json\/wp\/v2\/posts\/9410\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vine-nn.ru\/tr\/wp-json\/wp\/v2\/media\/1268"}],"wp:attachment":[{"href":"https:\/\/vine-nn.ru\/tr\/wp-json\/wp\/v2\/media?parent=9410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vine-nn.ru\/tr\/wp-json\/wp\/v2\/categories?post=9410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vine-nn.ru\/tr\/wp-json\/wp\/v2\/tags?post=9410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}