{"id":9382,"date":"2020-01-15T21:52:15","date_gmt":"2020-01-15T18:52:15","guid":{"rendered":"http:\/\/vine-nn.ru\/sarap-mariani\/"},"modified":"2020-01-15T21:52:15","modified_gmt":"2020-01-15T18:52:15","slug":"sarap-mariani","status":"publish","type":"post","link":"https:\/\/vine-nn.ru\/tr\/sarap-mariani\/","title":{"rendered":"\u015earap Mariani"},"content":{"rendered":"

\nV\u0131n Tonique Mariani<\/strong>, ya da sadece Mariani \u015earap<\/strong> bu \u015farap tonik ile cildi koka yapra\u011f\u0131, \u00e7\u0131kt\u0131 1863 y\u0131l\u0131nda k\u0131sa bir s\u00fcre ve sonradan gelen hit. Aras\u0131nda \u00e7ok say\u0131da taklit\u00e7i oldu ve “mucit” Coca-Cola.\n<\/p>\n

<\/p>\n

\n\u0130cat frans\u0131z kimyager, yerli Korsika, Angelo Mariani (Angelo Mariani) etkilendim ara\u015ft\u0131rma italyan doktor Paolo \u041c\u0430\u043d\u0442\u0435\u0433\u0430\u0446\u0446\u0430 hakk\u0131nda iddia edilen yararl\u0131 \u00f6zellikleri koka. Bu yaz\u0131lar\u0131 g\u00f6t\u00fcrd\u00fc fikri birle\u015ftirmek \u00f6z\u00fc koka yapra\u011f\u0131 k\u0131rm\u0131z\u0131 \u0431\u043e\u0440\u0434\u043e\u0441\u043a\u0438\u043c \u015farap orant\u0131l\u0131 6 miligram coca fiyat\u0131 \u015farap \u2013 \u00f6yle do\u011fdu Mariani \u015farap.\n<\/p>\n

\n\u00d6nerilen doz d\u00fc\u015f\u00fcn\u00fcld\u00fc 2-3 bardak bir g\u00fcn, gerekti\u011fi kadar t\u00fcketilmesi veya yemekten sonra (\u00e7ocuklar i\u00e7in iki kat daha az). \u015earap \u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043b\u043e\u0441\u044c digestif olarak, bir aperatif ve bir g\u00fc\u00e7lendirme arac\u0131.\n<\/p>\n

\nBu harika i\u00e7ki \u043f\u0440\u0438\u043f\u0438\u0441\u044b\u0432\u0430\u043b\u043e\u0441\u044c \u00f6zelli\u011fi iyile\u015fmek i\u00e7in neredeyse t\u00fcm k\u00f6t\u00fcl\u00fckleri ve \u015farj enerji, \u00e7ok gerekli insanlar yarat\u0131c\u0131 meslekler ve basit \u0440\u0430\u0431\u043e\u0442\u044f\u0433\u0430\u043c.\n<\/p>\n

\n\u015earap Mariani oldu ger\u00e7ek bir hit. \u0130lk \u00f6nce s\u00fcper bir tonik \u015farap coke f\u0131rt\u0131na ald\u0131 memleketi \u2013 Paris, sonra da geri kalan\u0131 Avrupa ve AMER\u0130KA birle\u015fik devletleri. \u0130steyen, dayanak, yeni topraklar\u0131, Mariani a\u00e7t\u0131 ofisler, Londra, New York ve Montreal. Korumak i\u00e7in talep \u00fcr\u00fcn amerika Birle\u015fik Devletleri’nde a\u00e7t\u0131 ikinci bir laboratuvara New York’ta.\n<\/p>\n

\nBen \u015farap Mariani \u00e7ok oldu rakipler ve taklit\u00e7ileri, ama sayesinde ba\u015far\u0131l\u0131 bir reklam kampanyas\u0131 \u00e7eken \u00fcnl\u00fc ba\u015fard\u0131 satmak, kendi \u015farap milyonlarca dolar.\n<\/p>\n

\nReklam kampanyas\u0131 \u0443\u043f\u0438\u0440\u0430\u043b\u0430 ne \u015farap Mariani taraf\u0131ndan onaylanm\u0131\u015f doktorlar, ama ger\u00e7ek bir s\u00fcr\u00fcc\u00fc sat\u0131\u015f vard\u0131 tavsiye \u00fcnl\u00fcler, hangi onun reklam oldu say\u0131lmaz: ilkeler, akt\u00f6rler, yazarlar, dini liderler, bir b\u00fct\u00fcn olarak lanse sihirli bir iksir.\n<\/p>\n

\nAras\u0131nda hayranlar bir i\u00e7ecek vard\u0131: Alexandre Dumas, Emile Zola, ba\u015fkan William mckinley ve Ulysses s. Grant, \u00e7ok say\u0131da h\u00fck\u00fcmdarlar da dahil olmak \u00fczere ingiliz krali\u00e7e Victoria. Ve reklam miramare g\u00f6r\u00fclebilir Sarah Bernhardt ve roma papa Leo XIII, hatta teslim Mariani alt\u0131n madalya!\n<\/p>\n

T\u0131bbi tavsiye ve \u00f6vg\u00fc \u00fcnl\u00fcler<\/h3>\n


\n<\/p>\n

Mariani duyurdu alma alt\u0131n madalya papa Leo XIII<\/h3>\n

<\/p>\n

\n Ne alt\u0131n madalya? Bunun cevab\u0131n\u0131 bize verir ba\u015fka bir reklam. Ona diyor ki, Babam samimi bir hayran\u0131 olarak, i\u00e7ki: \u00abpapa hazretleri yaz\u0131yor tam olarak takdir olumlu etkisi bu \u015farap, tonik ve takdir iletir bay Mariani alt\u0131n madalya \u0131maj\u0131n\u0131\u00bb.\n <\/p>\n

Rekabet \u0131\u015f\u0131l \u0131\u015f\u0131l…<\/h3>\n

\nOrtaya pek \u00e7ok taklit\u00e7ileri, genellikle bir \u00fcr\u00fcn ile daha d\u00fc\u015f\u00fck kalite oldu\u011funu kav\u015fa\u011f\u0131nda y\u00fczy\u0131llar \u015firket Mariani yay\u0131mlad\u0131 i\u015fte b\u00f6yle bir reklam t\u0131bbi bask\u0131s\u0131nda The Medical And Surgical Reporter :\n<\/p>\n

<\/p>\n

“\u00d6NEML\u0130 <\/p>\n

Sa\u011fl\u0131k \u00e7al\u0131\u015fanlar\u0131 <\/p>\n

S\u0131k s\u0131k \u015fikayet gelen doktorlar ve hastalar ile ilgili hayal k\u0131r\u0131kl\u0131\u011f\u0131 ve rahats\u0131z edici sonu\u00e7lar alma taklidi ve ikamesi (s\u00f6zde \u00abCoca \u015earap\u00bb) bizi te\u015fvik sayg\u0131lar\u0131mla soran doktor, re\u00e7ete isteyen bizim \u015farap, belirtmek hastalar i\u00e7in ihtiya\u00e7 almak sadece ve sadece \u015earap Mariani “<\/i>\n<\/p>\n

Angelo Mariani \u00f6ld\u00fc 1914, birka\u00e7 ay \u00f6nce, Birinci D\u00fcnya.
\nBu zamana kadar onun \u00fcr\u00fcn\u00fc zaten \u00e7evresinde bir\u00e7ok muhalifleri, ABD’DE ve t\u00fcm d\u00fcnyada:\n <\/p>\n

    \n
  • Hareket 1906 y\u0131l\u0131nda temizlik g\u0131da ve ila\u00e7 d\u00fczenleyen yasa kodlu \u00fcr\u00fcn i\u00e7eren bir kokain ve eroin vard\u0131, fikir, y\u0131kmak sesi reklam ba\u015fvuru Mariani par\u00e7as\u0131 \u0444\u0435\u0435\u0440\u0438\u0447\u0435\u0441\u043a\u043e\u0439 sa\u011fl\u0131k yararlar\u0131 ve s\u00f6z koka yapra\u011f\u0131. Ama Mariani, gibi g\u00f6r\u00fcn\u00fcyor, bununla ba\u015fa: bir yerde a\u00e7\u0131k\u00e7a g\u00f6rmezden gelerek yasa ve onun destek\u00e7ileri, bir yerde belirten yoklu\u011funda kokain, kendi \u015faraplar\u0131.\n<\/li>\n
  • Doktor zaman yay\u0131nlanan makale t\u0131bbi yay\u0131nlar\u0131n belirten Mariani, asl\u0131nda, \u00fcretilen ucuz bir \u015farab\u0131n \u015farap, kendi New York laboratuvar\u0131: ilan 10% kale d\u00f6n\u00fc\u015ft\u00fc ger\u00e7ek 16% ve \u00fczeri \u2013 nedeniyle \u00f6n seyreltme eklenen coca saf alkol ile. Bu neden \u015fiddetli bir tart\u0131\u015fma ile \u0432\u043b\u044f\u0441\u0442\u044f\u043c\u0438 yasall\u0131\u011f\u0131 etiketleme Mariani \u015farap gibi \u00abfrans\u0131z\u00bb, iken, o, asl\u0131nda pi\u015fmi\u015f amerikan laboratuvar gibi bir kokteyl ile kokain. Bir etiket, \u00fcr\u00fcn yalan s\u00f6yl\u00fcyor, bir \u015fey satmak gerekir, hi\u00e7 bir engelle att\u0131klar\u0131 yetkilileri. A\u00e7\u0131k\u00e7as\u0131, bu sald\u0131r\u0131ya verildi ciddi bir m\u00fccadele, \u00e7\u00fcnk\u00fc yutturmaca dingin ve olduk\u00e7a h\u0131zl\u0131 bir \u015fekilde. Ve sadece son bir ara\u015ft\u0131rma, \u015farap Mariani \u00f6rnek 1982 y\u0131l\u0131nda yap\u0131lan kanada laboratuvar ile manyetik rezonans tarama do\u011frulad\u0131 Mariani ger\u00e7ekten, tutkal, kendi \u015farap.<\/li>\n
  • \u0410\u043d\u0442\u0438\u0430\u043b\u043a\u043e\u0433\u043e\u043b\u044c\u043d\u044b\u0435 kampanya, \u043f\u0440\u043e\u043a\u0430\u0442\u0438\u0432\u0448\u0438\u0435\u0441\u044f d\u00fcnya, b\u00fcy\u00fck \u00f6l\u00e7\u00fcde azaltt\u0131 sat\u0131\u015f pazar\u0131 i\u00e7in bu \u00fcr\u00fcn.<\/li>\n
  • Giderek artan d\u00fcnya \u00e7ap\u0131nda bir endi\u015fe, ne kokain, \u0441\u0447\u0438\u0442\u0430\u0432\u0448\u0438\u0439\u0441\u044f daha \u00f6nce t\u0131bbi bir ortamda sihirli bir ila\u00e7, uygulamada tehlikeli bir ila\u00e7t\u0131r, uzak her derde deva, yol almaya amerika Birle\u015fik Devletleri’nde hukuk Harrison’\u0131 vergi ile ilgili uyu\u015fturucu maddeler, 1914 y\u0131l\u0131nda.
    \nBu yasa ald\u0131 s\u0131k\u0131 \u015fu pazar \u043d\u0430\u0440\u043a\u043e\u0441\u043e\u0434\u0435\u0440\u0436\u0430\u0449\u0435\u0439 \u00fcr\u00fcn.<\/li>\n<\/ul>\n

    \n Baz\u0131 tahminlere g\u00f6re, Mariani yapar\u0131m sald\u0131r\u0131s\u0131n\u0131 yapanlar ABD kadar, 1910 y\u0131l\u0131ndan. Bir sonraki reklam kampanyalar\u0131nda parl\u0131yordu ayn\u0131 \u00fcnl\u00fcler, daha \u00f6nce oldu\u011fu gibi, sadece \u00abendikasyonlar\u0131\u00bb daha fazla tutulur (ama hala yoksun hevesli tonlar\u0131).\n <\/p>\n

    Kendisi Mariani kazand\u0131m kendi kusuru durum (birka\u00e7 y\u0131l \u00f6nce New York Times ona \u00abmuhtemelen d\u00fcnyan\u0131n ilk \u043a\u043e\u043a\u0430\u0438\u043d\u043e\u0432\u044b\u043c milyoner\u00bb), bir rekabet devam etti, bir i\u015f, bir \u00fcretici olma en \u00fcnl\u00fc d\u00fcnya soda. Bu hikaye y\u00fckseli\u015f ve d\u00fc\u015f\u00fc\u015f \u015farap Mariani yapt\u0131 ironik sahne d\u00f6nd\u00fcr\u00fcn.\n <\/p>\n

    \n \u015eehirdeki \u015farap snobs var sevdi\u011fim bir \u00f6yk\u00fc, belki de yoksun pay ger\u00e7e\u011fi. Onun \u00f6z\u00fc a\u015fa\u011f\u0131daki gibidir.\n <\/p>\n

    \n10 y\u0131l \u00f6nce zengin \u00e7inli i\u015fadamlar\u0131 \u00e7elik \u0440\u0430\u0441\u043a\u0443\u043f\u0430\u0442\u044c \u015farap en pahal\u0131 hane Bordo olu\u015fturarak a\u015f\u0131r\u0131 talep ve \u0432\u0437\u0432\u0438\u043d\u0442\u0438\u0432 bunlar\u0131n fiyatlar\u0131. Onlar sat\u0131n almak iyi bir \u015farap amac\u0131yla g\u00f6steri refah olarak veya i\u015f hediye kapat\u0131lmas\u0131 i\u00e7in b\u00fcy\u00fck f\u0131rsatlar. Bu durumda, tat \u015farap kendisi onlara pek sevmezdi, bu y\u00fczden pili ile Coca-Cola (\u041e\u043c\u043e\u0439\u0431\u043e\u0445 hangi \u0442\u0435\u0440\u0440\u0438\u0431\u043b\u044c!).\n <\/p>\n

    \nBu biz bir \u015fey… Sarho\u015f olup, \u015farap ve kola<\/strong>? \u0130\u00e7ki tabii ki. Ve denir \u2013 kokteyl \u041a\u0430\u043b\u0438\u043c\u043e\u0447\u043e<\/strong> (bask. Kalimotxo)\n <\/p>\n

    \nOlacak m\u0131 akl\u0131 kar\u0131\u015f\u0131k Chateau Lafite Rothschild ya da Chateau Margaux ile Coca-Cola? Tabii ki, hay\u0131r.\n <\/p>\n

    \nPeki hi\u00e7 kimse hi\u00e7 \u00e7ekmedim para tuvalete benzer bir \u015fekilde? Ve o zaman! G\u00f6rd\u00fcn\u00fcz m\u00fc, neler yapt\u0131klar\u0131n\u0131, pahal\u0131 bir \u015fampanya \u043b\u0430\u0443\u043d\u0436\u0430\u0445 gece kul\u00fcpleri?\n <\/p>\n

    <\/p>\n

    \nNe ilgisi var, su\u00e7u Mariani?
    \n <\/h3>\n

    \nBelirtti\u011fimiz gibi, bu ayn\u0131 zamanda \u00e7ok say\u0131da tonik i\u00e7ecek Bat\u0131 zaman. Biri amerikan taklidi Mariani biraz John Pemberton (John S. Pemberton) <\/strong> \u2013 eczac\u0131 ikamet eden, Atlanta. Frans\u0131z Coca-\u015earap \u041f\u0435\u043c\u0431\u0435\u0440\u0442\u043e\u043d\u0430, \u00fcr\u00fcn\u00fcn\u00fcz\u00fc pazara 1885, hi\u00e7bir zaman kazanmak i\u00e7in b\u00fcy\u00fck bir pop\u00fclerlik. Bu alkoll\u00fc i\u00e7ecek, ama kesin k\u00f6keni \u015farap, hangi onun yapt\u0131\u011f\u0131 bilinmemektedir.\n<\/p>\n

    \nKelimenin tam anlam\u0131yla bir y\u0131l i\u00e7inde ortaya \u00e7\u0131kmas\u0131, bu \u015farap yetkililer, eyalet ilan etti, \u00f6n\u00fcm\u00fczdeki y\u0131l alkol olacak bir kanun ka\u00e7a\u011f\u0131. Pemberton zorunda kald\u0131 onu d\u0131\u015flamak, onun i\u00e7ki. De\u011fi\u015ftirerek, tarifi, o vaftiz oldu\u011funu yeni \u00fcr\u00fcn\u00fc Coca-Cola<\/strong>…\n <\/p>\n

    <\/p>\n

    \nVe i\u015fte, e\u011fer bu hikayeyi ger\u00e7e\u011fi, o zaman daha sonra daha 125 y\u0131l, Coca-Cola \u041f\u0435\u043c\u0431\u0435\u0440\u0442\u043e\u043d\u0430 (zaten coca olmadan), son olarak, ba\u011fl\u0131 ile en iyi \u015farap, Bordeaux. <\/p>\n","protected":false},"excerpt":{"rendered":"

    V\u0131n Tonique Mariani, ya da sadece Mariani \u015earap bu \u015farap tonik ile cildi koka yapra\u011f\u0131, \u00e7\u0131kt\u0131 1863 y\u0131l\u0131nda k\u0131sa bir s\u00fcre ve sonradan…<\/p>\n","protected":false},"author":1,"featured_media":1268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"class_list":["post-9382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ilgili-bilgiler"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/vine-nn.ru\/tr\/wp-json\/wp\/v2\/posts\/9382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vine-nn.ru\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vine-nn.ru\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vine-nn.ru\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vine-nn.ru\/tr\/wp-json\/wp\/v2\/comments?post=9382"}],"version-history":[{"count":0,"href":"https:\/\/vine-nn.ru\/tr\/wp-json\/wp\/v2\/posts\/9382\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vine-nn.ru\/tr\/wp-json\/wp\/v2\/media\/1268"}],"wp:attachment":[{"href":"https:\/\/vine-nn.ru\/tr\/wp-json\/wp\/v2\/media?parent=9382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vine-nn.ru\/tr\/wp-json\/wp\/v2\/categories?post=9382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vine-nn.ru\/tr\/wp-json\/wp\/v2\/tags?post=9382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}