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<\/p>\n\n Bordo \u2013 m\u00eb e famshme e fr\u00ebngjisht ver\u00eb rajone, dhe ndikimin e tij n\u00eb ver\u00eb globale t\u00eb industris\u00eb nuk mund t\u00eb jen\u00eb t\u00eb ekzagjeruara. Bordeaux ver\u00eb ka qen\u00eb e eksportuar tashm\u00eb n\u00eb fillim t\u00eb shekullit t\u00eb 14-t\u00eb. Asnj\u00eb rajon tjet\u00ebr mund t\u00eb shkoj\u00eb me k\u00ebt\u00eb fr\u00ebngjisht ikon\u00eb t\u00eb ver\u00eb n\u00eb suksesin komercial dhe ndikim.\n <\/p>\n
\nVer\u00eb nga Bordeaux ishte aq e njohur p\u00ebr shekuj me radh\u00eb q\u00eb varieteteve t\u00eb rrushit t\u00eb Purpurta origjin\u00ebs, t\u00eb udh\u00ebhequr nga Merlot dhe Cabernet Sauvignon \u2013 u mboll\u00ebn n\u00eb shum\u00eb vende, dhe e ashtuquajtura “Bordo p\u00ebrzierje” \u00ebsht\u00eb b\u00ebr\u00eb nj\u00eb nga standardet p\u00ebr ver\u00ebb\u00ebr\u00ebsit.\n<\/p>\n
\nPor udh\u00ebheqja \u00ebsht\u00eb e rrall\u00eb t\u00eb q\u00ebndrueshme. Ka raste kur nuk jan\u00eb t\u00eb reja konkurrent\u00ebt dhe ka kontradikta t\u00eb brendshme. Pasi GM ishte i paarritsh\u00ebm, por me nj\u00eb Evropiane, at\u00ebher\u00eb Japoneze, dhe tani prodhuesit Korean kan\u00eb b\u00ebr\u00eb t\u00eb modifikuara gjenetikisht, t\u00eb rreziksh\u00ebm konkurrenc\u00ebs edhe n\u00eb treg n\u00eb sht\u00ebpi.\n <\/p>\n
\nFillestar mund t\u00eb p\u00ebrmir\u00ebsoj\u00eb dhe futjen e produkteve t\u00eb reja q\u00eb jan\u00eb m\u00eb t\u00ebrheq\u00ebse apo thjesht m\u00eb t\u00eb kuptueshme p\u00ebr konsumator\u00ebt. Kjo ka ndodhur n\u00eb nj\u00eb m\u00eb t\u00eb but\u00eb, t\u00eb thjesht\u00eb dhe ver\u00ebrat e bot\u00ebs s\u00eb Re, nj\u00eb vij\u00eb t\u00eb drejt\u00eb duke shprehur karakterin e varieteteve t\u00eb rrushit, t\u00eb mos terroir e nj\u00ebrit prej 60 appellations t\u00eb Purpurta. Ndryshimet n\u00eb shijet e konsumator\u00ebve gjithashtu mund t\u00eb l\u00ebpijn\u00eb gjoja paprekshm\u00ebrin\u00eb e udh\u00ebheq\u00ebsit.\n <\/p>\n
\nP\u00ebr Bordeaux kjo zhvendosje tektonike ka qen\u00eb nj\u00eb r\u00ebnie serioze n\u00eb ver\u00eb t\u00eb konsumit n\u00eb Franc\u00eb gjat\u00eb dekad\u00ebs s\u00eb fundit. Kritik\u00ebt tregojn\u00eb p\u00ebr tendenc\u00ebn e bogosav p\u00ebr t\u00eb t\u00ebrhequr n\u00eb vete dhe t\u00eb mos i d\u00ebgjoni kritikat nga jasht\u00eb: k\u00ebnaq\u00ebsi dhe ngurt\u00ebsi t\u00eb b\u00ebhen pengesa p\u00ebr ndryshimet e nevojshme.\n <\/p>\n
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\nP\u00ebr fat t\u00eb mir\u00eb, Bordeaux e ka nj\u00eb an\u00eb tjet\u00ebr \u2013 nj\u00eb dinamik, energjik dhe relativisht e hapur t\u00eb reja. Ky rajon nuk \u00ebsht\u00eb i huaj p\u00ebr t\u00eb ndryshuar si shumica e njer\u00ebzve mendojn\u00eb jasht\u00eb. Por edhe n\u00eb qoft\u00eb se ju keni nj\u00eb d\u00ebshir\u00eb, aft\u00ebsia p\u00ebr t\u00eb p\u00ebrshtatur p\u00ebr t\u00eb ndryshuar tregun realitetet k\u00ebrkon t\u00eb tejkaluar barrierat strukturore.\n <\/p>\n
\nSi\u00e7 e dim\u00eb t\u00eb gjith\u00eb, Bordeaux nuk \u00ebsht\u00eb n\u00eb kontrollin e tregut global forcat e tyre destruktive dhe ndikimin n\u00eb rajon. Shum\u00eb prodhuesit e vegj\u00ebl t\u00eb m\u00eb prestigjioze appellations do t\u00eb keni p\u00ebr t\u00eb p\u00ebrshtatur ose t\u00eb vdesin. Ky proces ka filluar tashm\u00eb.\n<\/p>\n
\nShum\u00eb njer\u00ebz nuk e kuptojn\u00eb edhe shkall\u00ebn e prodhimit t\u00eb ver\u00ebs n\u00eb Bordo.\n<\/p>\n
\nImagjinoni: lokal mesatare vjetore t\u00eb prodhimit prej 5.5 milion hectoliters (nuk e num\u00ebrimit t\u00eb t\u00eb varf\u00ebrve t\u00eb skajsh\u00ebm t\u00eb korrat n\u00eb 2013), \u00ebsht\u00eb thuajse gjysma e volumit t\u00eb prodhuar nga, t\u00eb themi, t\u00eb gjith\u00eb Kili apo Australi.\n<\/p>\n
\nDhe megjithat\u00eb, kjo madh rajon me histori t\u00eb pabesueshme \u00ebsht\u00eb m\u00eb pak se 1% e tregun e SHBA. P\u00ebr m\u00eb tep\u00ebr, p\u00ebrqindja e saj \u00ebsht\u00eb n\u00eb r\u00ebnie t\u00eb konsumit n\u00eb SHBA \u00ebsht\u00eb n\u00eb rritje, dhe dor\u00ebzimit nga Bordeaux t\u00eb mbetet e nj\u00ebjt\u00eb. Pse \u00ebsht\u00eb kjo ndodh? Dhe at\u00eb q\u00eb e ardhmja e Bordeaux, sidomos n\u00eb tregun Amerikan?\n <\/p>\n
\nBordeaux n\u00ebn sulm t\u00eb r\u00ebnd\u00eb t\u00eb ndryshoj\u00eb. Shitjet n\u00eb Amerik\u00eb u rrit n\u00eb dy dekadat e fundit, pavar\u00ebsisht faktit q\u00eb ky treg u b\u00eb m\u00eb e madhe n\u00eb bot\u00eb. Dhe kjo nuk \u00ebsht\u00eb vet\u00ebm Bordeaux. Fr\u00ebngjisht ver\u00eb n\u00eb P\u00ebrgjith\u00ebsi \u00ebsht\u00eb n\u00ebn presion, dhe Bordo, si kryesore tregtare t\u00eb rajonit, zinin nj\u00eb t\u00eb respektuar pjesa e negativitet. Ver\u00eb globale t\u00eb tregut, kan\u00eb b\u00ebr\u00eb nj\u00eb zbulim i madh, por Franca nuk do t\u00eb jet\u00eb n\u00eb gjendje p\u00ebr t\u00eb mbajtur me t\u00eb. Gjat\u00eb viteve t\u00eb fundit 10 fr\u00ebngjisht eksportet nuk tregojn\u00eb ndonj\u00eb t\u00eb r\u00ebnd\u00ebsish\u00ebm n\u00eb dinamik\u00ebn.\n <\/p>\n
\nTani ju mund t\u00eb shihni sh\u00ebrim dhe disa t\u00eb rritjes, por kjo \u00ebsht\u00eb e lidhur m\u00eb tep\u00ebr me ndryshimet n\u00eb struktur\u00ebn e eksporteve dhe rritja e \u00e7mimeve. Mungesa e rritjes ekonomike n\u00eb terma fizike n\u00eb k\u00ebt\u00eb rast nuk do t\u00eb jet\u00eb aq i keq, n\u00ebse nuk \u00ebsht\u00eb n\u00eb r\u00ebnie t\u00eb k\u00ebrkes\u00ebs s\u00eb brendshme. Ver\u00eb konsumi p\u00ebr frym\u00eb (personave mbi 15 vjet) n\u00eb Franc\u00eb \u00ebsht\u00eb ulur nga 160 litra p\u00ebr person n\u00eb vitin 1965, p\u00ebr m\u00eb pak se 57 litra n\u00eb vitin 2010, sipas Franc\u00eb Agrimer (struktura e Ministris\u00eb s\u00eb bujq\u00ebsis\u00eb).\n <\/p>\n
\nShkalla e konsumimi i rregullt i ver\u00ebs ka r\u00ebn\u00eb nga 51% n\u00eb vitin 1980, n\u00eb 17% n\u00eb vitin 2010, nd\u00ebrsa p\u00ebrqindja e jo t\u00eb pijsh\u00ebm n\u00eb t\u00eb gjitha \u00ebsht\u00eb dyfishuar nga 19% n\u00eb 38%.
\nTrendet n\u00eb tregun vendor \u00ebsht\u00eb p\u00ebrkeq\u00ebsuar nga mosveprimi i Franc\u00ebs n\u00eb bot\u00ebror, ku konkurrent\u00ebt kan\u00eb marr\u00eb pjes\u00ebn e luanit nga rritja e pie. Fr\u00ebngjisht ver\u00eb eksportet fluturoi rreth 150 milion kuti p\u00ebr periudh\u00ebn nga viti 1998 deri n\u00eb vitin 2012 (sipas F\u00e9d\u00e9ration des Exportateurs Vins de et Spiritueux). Mendoni p\u00ebr k\u00ebt\u00eb: ver\u00eb globale t\u00eb shitjeve gjat\u00eb k\u00ebsaj periudhe ka dyfishuar \u2013 nga 50 deri n\u00eb 100 milion hectoliters (Office International de la Vigne et du Vin).\n <\/p>\n
\nMosveprimi do t\u00eb thot\u00eb q\u00eb dikush tjet\u00ebr e merr kulture. N\u00ebse kthehemi n\u00eb periudh\u00ebn 1980-2000, pjesa e Franc\u00ebs n\u00eb bot\u00eb ver\u00eb tregut mesatarisht nj\u00eb e kat\u00ebrta. Me kalimin e ardhshme 12 vitet e fundit ka r\u00ebn\u00eb p\u00ebr 14%.\n <\/p>\n
\nTreguesit e tjera tradicionale t\u00eb prodhuesve t\u00eb vjet\u00ebr t\u00eb Evrop\u00ebs, si Italia, Spanja, Gjermania dhe Portugalia, mbeti mjaft t\u00eb q\u00ebndrueshme nga pik\u00ebpamja e tregut: n\u00eb p\u00ebrgjith\u00ebsi, ajo p\u00ebrb\u00ebn rreth gjysm\u00ebn e totalit t\u00eb qarkullimit.\n <\/p>\n
\nE p\u00ebrfituesit m\u00eb t\u00eb m\u00ebdhenj t\u00eb ndryshimeve globale n\u00eb \u00e7elik prodhuesit e hemisfer\u00ebs jugore, sidomos n\u00eb Australi, Afrika e Jugut, Argjentina, Kili dhe Zelanda e Re. Dhe Shtetet e Bashkuara. Ky grup i vendeve n\u00eb bot\u00ebn e Re tani llogarit\u00eb p\u00ebr gati 25% t\u00eb tregut bot\u00ebror \u2013 nj\u00eb t\u00eb mir\u00eb rritje prej 15% n\u00eb 1996-2000 dhe mbres\u00ebl\u00ebn\u00ebse \u2013 2% e shum\u00eb m\u00eb t\u00eb vog\u00ebl t\u00eb tregut n\u00eb fillim t\u00eb viteve 1980. Roli ka ndryshuar, dhe n\u00eb Franc\u00eb, \u00ebsht\u00eb n\u00eb mesin e t\u00eb humburve.\n <\/p>\n
\n Nd\u00ebrkoh\u00eb, Shtetet e Bashkuara u b\u00ebn\u00eb konsumatori m\u00eb i madh n\u00eb bot\u00eb, me nj\u00eb total i volumit prej 360 milion\u00eb raste (12 shishe., = 9 litra) n\u00eb vitin 2012, e cila 123 milion euro, dmth nj\u00eb mbres\u00ebl\u00ebn\u00ebse 34% jan\u00eb t\u00eb importit (sipas Kaliforni Bordit t\u00eb Barazimit)\n <\/p>\n
\nP\u00ebr periudh\u00ebn nga viti 2000 deri n\u00eb vitin 2012, ver\u00ebn e konsumit n\u00eb SHBA u hodh pothuajse 50% dhe shum\u00eb ekspert\u00eb do t\u00eb vazhdoj\u00eb t\u00eb rritet. Logjikisht, me na tregu duhet t\u00eb jet\u00eb nj\u00eb prioritet p\u00ebr Bordeaux. Por pastaj ajo u kthye agresive konkurrent\u00ebt, nuk d\u00ebshiron t\u00eb jap\u00eb m\u00eb t\u00eb vog\u00ebl t\u00eb ndar\u00eb t\u00eb k\u00ebsaj rritje.\n <\/p>\n
\nNuk ka dyshim se prodhuesit e bot\u00ebs s\u00eb Re kapluar n\u00eb rritje t\u00eb shpejt\u00eb t\u00eb tregut bot\u00ebror. Bordeaux ishte n\u00eb qend\u00ebr t\u00eb k\u00ebsaj rishp\u00ebrndarje masive, sepse ajo p\u00ebrfaq\u00ebson m\u00eb i madh p\u00ebrb\u00ebr\u00ebs i franceze eksporti i ver\u00ebrave t\u00eb kontrolluara origjin\u00ebs (pjesa e 16% n\u00eb vitin 2012). N\u00eb terma monetar\u00eb, Bordeaux \u00ebsht\u00eb n\u00eb pron\u00ebsi 29% t\u00eb totalit t\u00eb dyt\u00eb vet\u00ebm p\u00ebr rajonin champagne e saj me 31% \u2013 por vet\u00ebm 8% n\u00eb terma sasiore.\n <\/p>\n
\nNuk \u00ebsht\u00eb nj\u00eb e madhe t\u00eb \u00e7mimeve t\u00eb boshll\u00ebkut n\u00eb mes t\u00eb luksit dhe themelore Bordo: 59,5 Euro p\u00ebr lit\u00ebr p\u00ebr publikun Medoc kundrejt 4.4 Eurolit\u00ebr p\u00ebr rajonale Bordeaux ver\u00eb t\u00eb kuqe. Kjo \u00e7\u00ebshtje \u00ebsht\u00eb e komplikuar nga fakti q\u00eb nj\u00eb pjes\u00eb t\u00eb vog\u00ebl t\u00eb njohur appellations n\u00eb fakt p\u00ebrcakton financiare figur\u00ebn e rajonit.\n <\/p>\n
\nNe t\u00eb gjith\u00eb e dim\u00eb atyre: Margaux, Pauillac, Saint-Julien, Saint-Est\u00e8phe dhe Pomerol. Ata p\u00ebrb\u00ebjn\u00eb rreth 10% t\u00eb Purpurta e eksporteve n\u00eb aspektin e sasis\u00eb, por 50% me para n\u00eb dor\u00eb.\n<\/p>\n
\nP\u00ebr m\u00eb tep\u00ebr, k\u00ebto zona (5 nga 60 Bordeaux appellations) z\u00ebn\u00eb vet\u00ebm 5% t\u00eb mbjella me vreshta, por p\u00ebrb\u00ebjn\u00eb rreth 50% t\u00eb vler\u00ebs s\u00eb tok\u00ebs (t\u00eb dh\u00ebnat nga La Drejtimin R\u00e9gionale de l’alimentation, L’agriculture et de la F\u00f4ret d’aquitaine). Nj\u00eb ari tok\u00eb n\u00eb Pauillac kushton nj\u00eb mesatare prej $888000 vreshtit dhe e thjesht\u00eb kategori Bordeaux \u2013 vet\u00ebm $8000 (Vera & Rrush, shtator 2013).\n<\/p>\n
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\n\u00c7mimet p\u00ebr prestigjioze vreshtat e mbetur (dhe madje edhe t\u00eb rritur), kriz\u00ebn n\u00eb 2008-2009, n\u00eb Dallim nga foto ishte shtuar r\u00ebnie e \u00e7mimeve n\u00eb tok\u00eb e n\u00eb kategorit\u00eb themelore. Si ata kan\u00eb p\u00ebrdorur p\u00ebr t\u00eb t\u00eb th\u00ebn\u00eb disa komentuesve, “kope lokomotiv\u00eb pa makina”.\n<\/p>\n
\nMe fjal\u00eb t\u00eb tjera, elita e madhe e portofolit t\u00eb Purpurta ver\u00ebrave dominon financiare, por jo n\u00eb forcat p\u00ebr t\u00eb t\u00ebrhequr jasht\u00eb t\u00eb zakonshmes appellations p\u00ebrfaq\u00ebsojn\u00eb m\u00eb shum\u00eb se gjysm\u00ebn e rajonale t\u00eb portofolit.\n<\/p>\n
\nProdhuesit baz\u00eb t\u00eb ver\u00ebrave t\u00eb Purpurta tashm\u00eb kan\u00eb vuajtur. \u00c7mim t\u00eb ul\u00ebt vreshtat p\u00ebrfaq\u00ebsojn\u00eb vet\u00ebm nj\u00eb modest n\u00eb vler\u00ebsimin e rajonale kategori p\u00ebr Bordeaux AOP. Shum\u00eb familje kan\u00eb gjetur veten e tyre n\u00eb prag t\u00eb profitabilitetit, dhe performanca e tyre vazhdojn\u00eb t\u00eb p\u00ebrkeq\u00ebsohen. Sipas “Bujq\u00ebsore t\u00eb Regjistrimit” n\u00eb vitin 2010, n\u00eb vitin 1998, vreshtit holdings, nuk ishin m\u00eb shum\u00eb se 12.000, dhe n\u00eb vitin 2010 vet\u00ebm 7000 me t\u00eb ul\u00ebt.\n<\/p>\n
\nM\u00eb t\u00eb vog\u00ebl t\u00eb zhduken krejt: pronar\u00ebt e tyre thjesht nuk mund t\u00eb jetojn\u00eb n\u00eb t\u00eb ardhura nga shitja e tyre ver\u00ebrave, duke pasur parasysh \u00e7mimet aktuale dhe qarkullimi \u00ebsht\u00eb i vog\u00ebl. Si rezultat, rritja e madh\u00ebsis\u00eb mesatare t\u00eb fermave (rreth 15 ha) si rezultat i blerjes m\u00eb t\u00eb vogla lojtar\u00eb t\u00eb ri.\n<\/p>\n
\nM\u00eb t\u00eb madhe t\u00eb industrive mund t\u00eb jet\u00eb nj\u00eb pozitive p\u00ebr rajonin, por nuk jan\u00eb probleme t\u00eb tjera. Brezi i ri preferon t\u00eb punojn\u00eb n\u00eb industrit\u00eb e tjera, dhe ajo premton me v\u00ebshtir\u00ebsi serioze, pasi q\u00eb nj\u00eb pjes\u00eb e r\u00ebnd\u00ebsishme e biznesit t\u00eb pronar\u00ebve t\u00eb vjet\u00ebr se 50, dhe \u00e7do i dyti nuk ka asnj\u00eb marr\u00ebs.\n<\/p>\n
\nSipas vler\u00ebsimeve nga francez\u00ebt Ministria e bujq\u00ebsis\u00eb, e ardhmja e 30000 110000 hektar\u00eb Bordeaux vreshtat duket i mjegullt.
\nBordo duhej t\u00eb jen\u00eb t\u00eb shtr\u00ebnguara n\u00eb t\u00eb gjitha, t\u00eb mos kishte qen\u00eb p\u00ebr shp\u00ebrthyese k\u00ebrkes\u00ebs nga Kina n\u00eb mesin e viteve 2000, u b\u00eb tij t\u00eb huaj klienti # 1 me blerjet prej afro 6 milion\u00eb euro.\n<\/p>\n
\nTani Azi p\u00ebrb\u00ebn gati 40% t\u00eb eksporteve t\u00eb Purpurta vera e n\u00eb aspektin e vler\u00ebs. Kjo kompensohet p\u00ebr r\u00ebnie t\u00eb konsiderueshme t\u00eb k\u00ebrkes\u00ebs nga vjet\u00ebr konsumator\u00ebt.\n<\/p>\n
\nSHBA mori gjasht\u00eb volume n\u00eb eksport neni n\u00eb vitin 2012 (1.9 milion kuti). Parat\u00eb e NA \u00ebsht\u00eb b\u00ebr\u00eb e kat\u00ebrt, me sasin\u00eb e 215 milion\u00eb Euro, Kina \u00ebsht\u00eb e dyta me 338 milion\u00eb Euro, pasi BRITANIA e madhe (t\u00eb dh\u00ebnat nga Conseil Interprofessionnel du Vin de Bordeaux)\n<\/p>\n
\nE pabesueshme m\u00ebnyra Franca mori rreth 50% e Kinez\u00ebve tregut, krahasuar me 4% t\u00eb konsumit n\u00eb Shtetet e Bashkuara. E vjet\u00ebr Themelet nga fr\u00ebngjisht ver\u00ebb\u00ebr\u00ebsit, solli t\u00eb realizohej, t\u00eb shoq\u00ebruar me bukuri q\u00eb e rrethonin n\u00eb Azi franceze mallrave dhe Bordo n\u00eb ve\u00e7anti. Por Kinez\u00ebt faktor tashm\u00eb \u00ebsht\u00eb \u00e7mim n\u00eb, dhe tendencat e ardhshme nuk jan\u00eb t\u00eb leht\u00eb p\u00ebr t\u00eb parashikuar, ve\u00e7an\u00ebrisht n\u00eb drit\u00ebn e shp\u00ebrthimit t\u00eb par\u00eb n\u00eb Kin\u00eb n\u00eb vitin 2013, procedurat n\u00eb lidhje me diskriminuese politikave tregtare nga ana e Franc\u00ebs dhe Spanj\u00ebs.\n<\/p>\n
\nMegjith\u00eb uljen e numrit t\u00eb punishtet e ver\u00ebs n\u00eb Bordo, rajoni mbetet ruajt\u00ebs i bujqit e vegj\u00ebl. E tyre ver\u00ebra t\u00eb mund t\u00eb krenari mbajn\u00eb emrin e ch\u00e2teau, por foto n\u00eb etiket\u00eb shpesh p\u00ebrshkruan nj\u00eb rurale sht\u00ebpi, nuk feudale k\u00ebshtjell\u00eb. Si n\u00eb vende t\u00eb tjera, t\u00eb vogla ver\u00ebb\u00ebr\u00ebsit mund t\u00eb rezistojn\u00eb ndryshimit, ose thjesht nuk kan\u00eb fonde p\u00ebr modernizimin e bodrumin, dhe pun\u00ebsimin e t\u00eb njohur t\u00eb konsulent\u00ebve.\n<\/p>\n
\nEdhe pse do t\u00eb ishte e pav\u00ebrtet\u00eb t\u00eb thuhet se fermat e vogla gradualisht fitojn\u00eb t\u00eb reja shtyn dhe butet. N\u00eb fakt, ndryshimi ka qen\u00eb gjithmon\u00eb karakteristik\u00eb e Bordeaux. N\u00ebse kjo nuk do t\u00eb ishte k\u00ebshtu, rajoni nuk mund t\u00eb mbijetojn\u00eb p\u00ebr shekuj me radh\u00eb dhe definitivisht nuk do t\u00eb jan\u00eb b\u00ebr\u00eb ikon\u00ebn e ver\u00ebs.\n<\/p>\n
\nAjo \u00ebsht\u00eb gjithashtu e v\u00ebrtet\u00eb q\u00eb imazhi i Bordeaux formuar kulmin e piramid\u00ebs lokale t\u00eb ver\u00ebrave. Nj\u00eb baz\u00eb t\u00eb gjer\u00eb n\u00eb baz\u00ebn e tij \u2013 \u00ebsht\u00eb n\u00eb rrezik. Rajonale vera e kuqe dhe Bordo Sup\u00e9rieur (sipas ligjit, me rendimentet m\u00eb t\u00eb ul\u00ebta dhe m\u00eb t\u00eb gjat\u00eb ekspozimit) t\u00eb formojn\u00eb baz\u00ebn e rajonit: gjysma e prodhimit t\u00eb p\u00ebrgjithsh\u00ebm. Dhe kjo \u00ebsht\u00eb nj\u00eb shum\u00eb e konsiderueshme \u2013 nj\u00eb mesatare prej 27 milion\u00eb hectoliters (30 milion 9-lit\u00ebr arka) p\u00ebr m\u00eb t\u00eb fundit t\u00eb vintages.\n<\/p>\n
\nKa shum\u00eb shembuj t\u00eb mir\u00eb-b\u00ebr\u00eb rajonale vera e kuqe dhe e that\u00eb t\u00eb bardh\u00eb \u2013 n\u00eb nj\u00eb stil q\u00eb mund t\u00eb konkurrojn\u00eb me Bot\u00ebn e Re n\u00eb nj\u00eb \u00e7mim m\u00eb t\u00eb ul\u00ebt. Por shumica, sipas kritik\u00ebve, mungesa e pem\u00ebve dhe densitetit p\u00ebr t\u00eb k\u00ebnaqur shijet e moderne ver\u00eb t\u00eb dashuruar.\n<\/p>\n
\nNuk ka asnj\u00eb mister pse Bordeaux \u00ebsht\u00eb duke humbur terren apo jo p\u00ebr t\u00eb rritur pjes\u00ebn kryesore tregjet e huaja. Vet\u00ebm nj\u00eb rritje t\u00eb vog\u00ebl n\u00eb d\u00ebrgesave t\u00eb sjell\u00eb vera, e cila \u00ebsht\u00eb shitur n\u00eb Amerik\u00eb m\u00eb posht\u00eb 15$ n\u00eb shitje me pakic\u00eb, ose me siguri m\u00eb pak se 20$. P\u00ebr m\u00eb tep\u00ebr, rreth 80% \u00ebsht\u00eb vera m\u00eb e lir\u00eb se 12$.\n<\/p>\n
\nDuke u fokusuar p\u00ebrpjekjet e marketingut n\u00eb SHBA p\u00ebr ver\u00ebrat me nj\u00eb \u00e7mimi me pakic\u00eb i 55$, ashtu si CIVB (Bordeaux Ver\u00eb K\u00ebshillit), ju nuk mund t\u00eb num\u00ebrimit t\u00eb r\u00ebnd\u00ebsish\u00ebm n\u00eb rritjen e shitjeve. Kjo strategji \u00ebsht\u00eb padyshim e diktuar nga nevojat e prodhuesve, konsumator\u00ebve jo. E tregut n\u00eb m\u00ebnyr\u00eb t\u00eb qart\u00eb tregoi se shumica faktor i r\u00ebnd\u00ebsish\u00ebm p\u00ebr t\u00eb konsumatorit Amerikan, q\u00eb p\u00ebrcakton t\u00eb tij blerjen e vendimit, \u00ebsht\u00eb raporti cil\u00ebsi-\u00e7mim. Por kjo \u00ebsht\u00eb thembra e Akilit e Bordeaux.\n<\/p>\n
\nSondazhet n\u00eb 2011 treguan se Amerikane konsumator\u00ebt nuk jan\u00eb m\u00eb t\u00eb mir\u00eb mendimet p\u00ebr Bordeaux ver\u00ebrave, n\u00eb drejtim t\u00eb arsyeshm\u00ebrin\u00eb e \u00e7mimet e tyre. Vet\u00ebm 4% t\u00eb vler\u00ebsuarat vlera p\u00ebr para si t\u00eb “shk\u00eblqyer” dhe 17% si “t\u00eb mir\u00eb” (21% fuqimisht e vler\u00ebsimeve pozitive), nd\u00ebrsa 32% gjeti “t\u00eb pranueshme” dhe 12% jan\u00eb “t\u00eb dob\u00ebt”. P\u00ebr krahasim, n\u00eb Lugin\u00ebn Rhone, 51% e t\u00eb anketuarve kan\u00eb vler\u00ebsuar si “e shk\u00eblqyeshme” dhe “t\u00eb mir\u00eb”.\n<\/p>\n
\nTrendet e t\u00eb dy rajoneve n\u00eb tregun e SHBA edhe nj\u00eb her\u00eb tregoi se marr\u00ebdh\u00ebniet mes t\u00eb perceptuar vlera dhe t\u00eb jepnin. Bordeaux eksportet n\u00eb SHBA vazhdon t\u00eb ndjek\u00eb ankimin e ve\u00e7ant\u00eb vintages. Majat n\u00eb d\u00ebrgesat e ndodhur n\u00eb vitet e mira: 1990, 1995, 2000, 2005 dhe 2009. Dhe n\u00eb vitet n\u00eb mes t\u00eb eksporteve ra. Por rekord n\u00eb vitin 1985, p\u00ebr 2.8 milion\u00eb kuti ende p\u00ebr t’u rrahur.\n<\/p>\n
\nRon, n\u00eb an\u00ebn tjet\u00ebr, m\u00eb t\u00eb vog\u00ebl, por shum\u00eb m\u00eb dinamike. Eksportet e k\u00ebtij rajoni, n\u00eb Shtetet e Bashkuara t\u00eb amerik\u00ebs n\u00eb vitin 1985 ishte n\u00eb 358000 kutit\u00eb dhe u rrit p\u00ebr 1.5 milion n\u00eb vitin 2012. Sot, Shtetet e Bashkuara \u00ebsht\u00eb e dyta t\u00eb tregut t\u00eb eksporteve p\u00ebr Lugin\u00ebn Rhone pas BRITANIS\u00cb s\u00eb madhe dhe t\u00eb par\u00eb nga t\u00eb hyrat n\u00eb Euro.\n<\/p>\n
\nFokusi mbi konsumator\u00ebt kurr\u00eb nuk ka qen\u00eb nj\u00eb pik\u00eb t\u00eb fort\u00eb e fr\u00ebngjisht ver\u00eb, t\u00eb cilit i marketingut gjithmon\u00eb e ka mb\u00ebshtetur n\u00eb tradit\u00ebn dhe terroir.\n<\/p>\n
\nDrejtori i marketingut t\u00eb Frederik Wildman & Bijt\u00eb e importimit t\u00eb ver\u00ebrave nga e Compagnie M\u00e9docaine (nj\u00eb pjes\u00eb t\u00eb madhe t\u00eb ver\u00ebs kompani tregtare Bordeaux) thot\u00eb se “Bordeaux \u00ebsht\u00eb shum\u00eb e varur n\u00eb udh\u00ebheq\u00ebs t\u00eb ratings dhe reputacionin e vintages”.\n<\/p>\n
\nEmri i ch\u00e2teau n\u00eb etiket\u00eb nj\u00eb koh\u00eb t\u00eb gjat\u00eb ka luajtur nj\u00eb rol kryesor n\u00eb marketing ver\u00ebrat e Bordeaux, por kjo \u00ebsht\u00eb nj\u00eb penges\u00eb p\u00ebr krijimin e markave t\u00eb m\u00ebdha. \u00c7do individ ferm\u00eb prodhon nj\u00eb num\u00ebr t\u00eb kufizuar t\u00eb ver\u00ebrave: 20-40 mij\u00eb mesatarisht, me disa p\u00ebrjashtime t\u00eb vogla. Dhe p\u00ebr aq koh\u00eb sa Bordo do t\u00eb mb\u00ebshteten mbi pozicionimin e “shishe n\u00eb Vilave”, nuk ka gjasa p\u00ebr t\u00eb krijuar t\u00eb m\u00ebdha mark\u00eb, t\u00eb cil\u00ebt furnizim p\u00ebr 4-5 milion kuti p\u00ebr tregun e SHBA.\n<\/p>\n
\nMe 7000 fermat, 300 tregtar\u00ebt, dhe 39 kooperativave produktet e Bordeaux rajon \u00ebsht\u00eb shum\u00eb i fragmentuar, i cili nuk e lejon p\u00ebr t\u00eb nd\u00ebrtuar nj\u00eb m\u00ebnyr\u00eb t\u00eb q\u00ebndrueshme dhe gjith\u00ebp\u00ebrfshir\u00ebse t\u00eb marketingut.\n<\/p>\n
\n Bordeaux ver\u00ebrat jan\u00eb duksh\u00ebm t\u00eb segmented. Top linj\u00eb klasifikuar fermat dhe t\u00eb ngjashme fund t\u00eb lart\u00eb ver\u00ebrave p\u00ebrb\u00ebjn\u00eb rreth 5% t\u00eb prodhimit t\u00eb p\u00ebrgjithsh\u00ebm. Kjo \u00ebsht\u00eb blu patate t\u00eb skuqura q\u00eb tregtohen n\u00eb m\u00ebnyr\u00eb t\u00eb kontrolluar tregun dhe shiten pothuajse gjithmon\u00eb p\u00ebr jo-ekskluzive drejtim. Sistemi alokimet dhe partneritet t\u00eb privilegjuar t\u00eb p\u00ebrcaktoj\u00eb furnizuesit dhe importuesit t\u00eb cil\u00ebt kan\u00eb qasje n\u00eb k\u00ebt\u00eb elitare n\u00eb grup dhe kuotat e tyre.\n <\/p>\n
\nShitjet e tilla luksoze n\u00eb mbushjen ka t\u00eb ngjar\u00eb t\u00eb vazhdojn\u00eb t\u00eb pash\u00ebm e rac\u00ebs, e ushqyer nga vler\u00ebsimet e vintages e tyre dhe \u00e7mimet.\n<\/p>\n
\nQasje n\u00eb k\u00ebt\u00eb nivel t\u00eb prodhuesit p\u00ebr shumic\u00ebn e konsumator\u00ebve \u00ebsht\u00eb gjithmon\u00eb e kufizuar t\u00eb ashtu-quajtur “t\u00eb dyt\u00eb dhe madje edhe t\u00eb tret\u00eb t\u00eb ver\u00ebrave”. Dhe n\u00eb mes t\u00eb piramid\u00ebs, mij\u00ebra familjeve nga dhjetra e appellations. P\u00ebr ver\u00eb t\u00eb dashuruar, Bordeaux mbante nj\u00eb atmosfer\u00eb e “shishe n\u00eb Vilave” dhe t\u00eb gatsh\u00ebm, n\u00eb k\u00ebrkim t\u00eb mir\u00eb t\u00eb lir\u00eb n\u00eb ver\u00eb, merrni shanset tuaj me nj\u00eb t\u00eb panjohur shishe, ky segment p\u00ebrfaq\u00ebson nj\u00eb mund\u00ebsi p\u00ebr t\u00eb kombinuar ato n\u00eb nj\u00eb romanc\u00eb t\u00eb nj\u00eb ver\u00eb aestheticism me nj\u00eb \u00e7mim t\u00eb volitshme.\n<\/p>\n
\nN\u00eb vitin 2010 sommelier-importuesi, Daniel Johns ka l\u00ebshuar nj\u00eb koleksion t\u00eb ver\u00ebrave me \u00e7mimin$ 30 n\u00eb pakic\u00eb. Sipas tij, “nuk jan\u00eb shum\u00eb t\u00eb vogla fermat tradicionale, duke prodhuar ver\u00eb t\u00eb mir\u00eb, q\u00eb do t\u00eb apeloj\u00eb p\u00ebr shum\u00eb”.\n<\/p>\n
\nAi \u00ebsht\u00eb “bullish” \u00ebsht\u00eb vendosur kund\u00ebr Bordeaux (d.m.th. duke pritur rritjen e \u00e7mimeve), pavar\u00ebsisht nga “anti-elitist\u00ebt q\u00ebndrim n\u00eb rajon, n\u00eb mesin e t\u00eb rinjve sommeliers dhe konsumator\u00ebt”. Megjithat\u00eb, Vilave vera do t\u00eb jet\u00eb e importuara nga kompanit\u00eb regjionale n\u00eb sasi shum\u00eb t\u00eb vogla \u2013 n\u00eb qindra apo disa mij\u00eb kuti. K\u00ebto ver\u00eb m\u00ebnyr\u00eb t\u00eb pashmangshme do t\u00eb vuajn\u00eb nga i fragmentuar dhe shum\u00eb t\u00eb kufizuar n\u00eb shp\u00ebrndarje. P\u00ebr t\u00eb ruajtur apo restorant, ata jan\u00eb m\u00eb shum\u00eb nga kategoria e mir\u00eb pazar n\u00eb rast se subjekti i nj\u00eb t\u00eb q\u00ebndrueshme t\u00eb furnizimit.\n<\/p>\n
\nP\u00ebr ata t\u00eb interesuar n\u00eb mbyllje faj t\u00eb konsumit mund t\u00eb jen\u00eb t\u00eb v\u00ebshtira p\u00ebr t\u00eb gjetur nj\u00eb shit\u00ebs t\u00eb ve\u00e7ant\u00eb ch\u00e2teau vitit. E vagaries e shp\u00ebrndarjes e dukshme n\u00eb rastin e Vilave Mayne-Guyon 2011 (Blaye Cotes de Bordeaux) i cili \u00ebsht\u00eb zgjedhur n\u00eb m\u00ebnyr\u00eb t\u00eb p\u00ebrs\u00ebritur nga Vera Amator revist\u00eb n\u00eb mesin e saj “top 100”. Kjo ver\u00eb mund t\u00eb gjenden p\u00ebrmes nj\u00eb mir\u00eb-njohur portal wine-searcher.com ofruesit Tregtar Joe, por doli se m\u00eb shum\u00eb se kushdo tjet\u00ebr. P\u00ebr t\u00eb gjetur se cili prej saj dyqane kan\u00eb n\u00eb magazin\u00eb nj\u00eb shishe e k\u00ebsaj vere dhe se sa shum\u00eb \u00ebsht\u00eb pun\u00eb p\u00ebr t\u00eb cil\u00ebn un\u00eb jam dakord t\u00eb gjith\u00eb nuk \u00ebsht\u00eb nj\u00eb tifoz i ver\u00ebs me nj\u00eb sasi t\u00eb madhe t\u00eb alternativa n\u00eb dispozicion.\n<\/p>\n
\nN\u00eb fund t\u00eb piramid\u00ebs Bordeaux vera \u2013 e pabesueshme shuma baz\u00eb e ver\u00ebs, e cila n\u00eb t\u00eb gjitha drejt\u00ebsi duhet t\u00eb sh\u00ebrbejn\u00eb si baz\u00eb p\u00ebr nd\u00ebrtimin e markave dhe krijimin e nj\u00eb “vintage ver\u00ebrave” (vins de \u00e7ad\u00ebr<\/strong>). N\u00eb k\u00ebt\u00eb \u00e7mim m\u00eb t\u00eb ul\u00ebt segment romantike imazhet e terroirs, vintages dhe vler\u00ebsimet nuk luajn\u00eb rol t\u00eb ve\u00e7ant\u00eb. T\u00eb suksessh\u00ebm t\u00eb shfryt\u00ebzimit t\u00eb k\u00ebtij mas\u00eb t\u00eb ver\u00ebrave t\u00eb justifikuar strategjia e fokusimit mbi ver\u00ebrat, t\u00eb mbledhur n\u00eb mbar\u00eb rajonin dhe kupazhiruemogo tregtari p\u00ebr t\u00eb arritur q\u00ebndrueshm\u00ebri t\u00eb stilin dhe cil\u00ebsin\u00eb e promovuar mark\u00eb.\n<\/p>\n \nN\u00eb Lugin\u00ebn Rhone dhe Burgundy, si Bordo, nj\u00eb shum\u00eb e private, pronar\u00ebt e t\u00eb 5,000 dhe 4,300 njer\u00ebz, respektivisht (sipas Nd\u00ebr-Rhone dhe BIVB). Por, pavar\u00ebsisht k\u00ebsaj, varg e ver\u00ebrave, e derdhi n\u00eb Domenach (e ngjashme me t\u00eb Purpurta e Vilave) balancuar p\u00ebrzierje e njohur t\u00eb markave.<\/p>\n Si Rhone:<\/p>\n Ose Burgundy:<\/p>\n \nOferta Bordeaux n\u00eb Amerik\u00eb, nga ana tjet\u00ebr, \u00ebsht\u00eb thuajse asnj\u00eb “vintage” segment. E shum\u00eb markave t\u00eb Purpurta, t\u00eb promovuar nga disa kompani tregtare, vet\u00ebm Mouton-Kadet thyen dhe t\u00eb mb\u00ebrthyer n\u00eb Amerikan t\u00eb shitjes me pakic\u00eb t\u00eb ver\u00ebrave n\u00eb mesatare prej 8$kabin\u00eb. N\u00eb k\u00ebrkes\u00ebn e tyre agjent, Plejad\u00eb Markave, Mouton Kadet \u2013 Bordeaux \u00ebsht\u00eb p\u00ebrfaq\u00ebsuesi m\u00eb i madh n\u00eb Shtetet e Bashkuara n\u00eb kushtet e shitjes, me bot\u00eb t\u00eb shitjes (e pakonfirmuar) prej nj\u00eb milion e kutive. T\u00eb tjer\u00ebt u p\u00ebrpoq, por d\u00ebshtoi. Apo jo, madje, u p\u00ebrpoq.\n<\/p>\n \nPengesat duket e pakap\u00ebrcyeshme n\u00eb drit\u00ebn e prirja e bogosav p\u00ebr t\u00eb shitur iden\u00eb e “Vilave” t\u00eb m\u00ebdha dhe shpenzimet p\u00ebr promovimin e markave. Pjes\u00eb e furnizuesit pretendon se nj\u00eb v\u00ebshtir\u00ebsi tjet\u00ebr do t\u00eb jet\u00eb p\u00ebr t\u00eb mbledhur mjaft t\u00eb rrushit t\u00eb kooperativave private dhe kultivuesve p\u00ebr t\u00eb krijuar nj\u00eb p\u00ebrzierje t\u00eb madhe t\u00eb v\u00ebllimit. Por, nga ana tjet\u00ebr, \u00ebsht\u00eb p\u00ebr t\u00eb b\u00ebr\u00eb nj\u00eb rajonale Bordo p\u00ebrzierje, me p\u00ebrkufizim, m\u00eb e komplikuar sesa n\u00eb t\u00eb nj\u00ebjt\u00ebn Cotes du Rhone?\n<\/p>\n \nN\u00eb fytyr\u00ebn e nj\u00eb t\u00eb thjesht\u00eb mosgatishm\u00ebria e ver\u00ebs tregtar\u00ebt e Bordeaux p\u00ebr t\u00eb v\u00ebn\u00eb saj t\u00eb mark\u00ebs produkteve Amerikane n\u00eb raftet. N\u00eb Franc\u00eb, ver\u00ebra t\u00eb tilla \u2013 vins de \u00e7ad\u00ebr shiten n\u00eb boll\u00ebk, por pothuajse asnj\u00eb prej tyre nuk jan\u00eb n\u00eb dispozicion n\u00eb Amerik\u00eb.\n<\/p>\n \nCastel \u2013 nj\u00eb e madhe t\u00eb alkoolit kompani, me shitjet e 630 milion\u00eb shishe n\u00eb vitin 2012 (sipas gazet\u00ebs Le Monde, 2013). Kjo \u00ebsht\u00eb nj\u00eb lojtar serioz n\u00eb tregun francez, s\u00eb bashku me Malesan, duke \u00e7uar supermarkete, dhe disa t\u00eb tjera private markave, t\u00eb tilla si Batiste de Vignac dhe Blaissac. E tyre mark\u00eb e Bordo n\u00eb Shtetet e Bashkuara nuk \u00ebsht\u00eb e p\u00ebrfaq\u00ebsuar.\n<\/p>\n \nN\u00eb tetor 2013, Castel \u00ebsht\u00eb konsideruar t\u00eb jet\u00eb m\u00eb popullor mark\u00eb t\u00eb alkoolike (ver\u00eb dhe pije t\u00eb tjera) n\u00eb Kin\u00eb. Furnizues t\u00eb tjer\u00eb, n\u00eb mesin e tyre Kressmann, Dourthe, Ginestet dhe Yvon Mau, shitjen “vintage” Bordeaux ver\u00ebrave, a nuk e v\u00ebn\u00eb ato n\u00eb Shtetet e Bashkuara. Krejt Cordier, pasi njohur Amerikane konsumator\u00ebt, nuk shet asnj\u00eb t\u00eb markave t\u00eb tyre (p.sh., t\u00eb tilla si Mbledhja e Priv\u00e9e). T\u00eb gjitha k\u00ebto t\u00eb markave t\u00eb ofrojn\u00eb vet\u00ebm nj\u00eb nameless vera e kuqe, e that\u00eb vera e bardh\u00eb dhe i kuq.\n<\/p>\n \nMe nj\u00eb \u00e7ift t\u00eb pozicioneve, k\u00ebtu ka nj\u00eb shenj\u00eb “Michel Lynch” i krijuar nga Jean-Michel Kasam (Jean-Michel Cazes) e famshme e Vilave Lynch Bages (Ch\u00e2teau Lynch-Bages), me ver\u00eb R\u00e9serve t\u00eb Varrezave (t\u00eb bardh\u00eb) dhe M\u00e9doc. Pak m\u00eb e dukshme linj\u00eb R\u00e9serve Sp\u00e9ciale nga Domaines Baron de Rothschild (Lafite), e cila p\u00ebrfshin m\u00e9doc dhe Pauillac p\u00ebrve\u00e7 standardit t\u00eb tyre t\u00eb bardh\u00eb dhe vera e kuqe. Kjo ver\u00eb \u00ebsht\u00eb n\u00eb nj\u00eb stil modern, por ende ruajtjen e identitetit rajonal.\n<\/p>\n \nN\u00eb Shtetet e tyre, tregtis\u00eb komunitetit, me sa duket, nj\u00eb koh\u00eb shum\u00eb t\u00eb gjat\u00eb nuk besojn\u00eb n\u00eb kuptim t\u00eb holl\u00eb dhe t\u00eb pozicionimit t\u00eb Purpurta. N\u00eb vitin 2008 edicionin e Ver\u00ebs Biznesit Nd\u00ebrkomb\u00ebtar cituar Bill Gjermanisht e W J Gjermanisht & Co., solli Verdh\u00eb Bisht mark\u00eb n\u00eb krye SHBA-t\u00eb importeve dhe t\u00eb b\u00ebj\u00eb Georges Duboeuf m\u00eb i njohur francez etiket\u00eb. K\u00ebtu jan\u00eb fjal\u00ebt e tij:\n<\/p>\n \n“Vilet e pavjela n\u00eb vreshtin Bordeaux nuk ka t\u00eb ardhme… \u00ebsht\u00eb e Pamundur p\u00ebr t\u00eb shitur 100’000 kuti n\u00eb Shtetet e Bashkuara p\u00ebr nj\u00eb arsye t\u00eb thjesht\u00eb: n\u00eb Bordo nuk e b\u00ebn ver\u00eb ne duam p\u00ebr t\u00eb pir\u00eb nj\u00eb num\u00ebr t\u00eb madh t\u00eb njer\u00ebzve. Bordeaux vera \u00ebsht\u00eb shum\u00eb acidik, shum\u00eb tannic, shum\u00eb i holl\u00eb p\u00ebr shumic\u00ebn e konsumator\u00ebve”\n<\/p>\n \nPor edhe pse ky p\u00ebrkufizim \u00ebsht\u00eb ende e v\u00ebrtet\u00eb e m\u00eb t\u00eb zakonsh\u00ebm t\u00eb clarets (e kuqe Bordeaux ver\u00ebra), ka shum\u00eb t\u00eb tjera \u2013 m\u00eb t\u00eb but\u00eb dhe i trash\u00eb, shum\u00eb m\u00eb t\u00eb af\u00ebrt p\u00ebr shijet e Amerikan\u00ebve sesa vera e kaluar. E vera e kuqe Bordeaux kan\u00eb p\u00ebsuar nj\u00eb t\u00eb r\u00ebnd\u00ebsishme t\u00eb evolucionit drejt m\u00eb shum\u00eb alkoolike ver\u00ebrave me m\u00eb t\u00eb pjekur fruta dhe tannins. K\u00ebto p\u00ebrparimet kryesisht p\u00ebr shkak t\u00eb ndryshimeve klimatike, n\u00eb nj\u00eb kuptim m\u00eb t\u00eb mir\u00eb t\u00eb polyphenolic pjekurin\u00eb, dhe nj\u00eb m\u00eb t\u00eb kujdessh\u00ebm kijametit ku kryhet gjykimi, i papjekur dhe i kalbur manaferrat.\n<\/p>\n \nE fundit t\u00eb ftoht\u00eb t\u00eb fermentimit t\u00eb that\u00eb vera e bardh\u00eb bazuar n\u00eb Sauvignon Blanc dhe Semillon, vazhdimisht kemi demonstruar nj\u00eb t\u00eb past\u00ebr, t\u00eb ndritshme, me shije frute karakter. Natyr\u00ebs dhe teknologjis\u00eb ndihmoj\u00eb t\u00eb Bordeaux n\u00eb t\u00eb gjitha nivelet e ver\u00ebs e b\u00ebr\u00eb.\n<\/p>\n \nNdryshimet n\u00eb ver\u00eb ligjet e Bashkimit Evropian 2008\u00009 gg ishin t\u00eb lejuara p\u00ebr t\u00eb t\u00eb treguar varietet t\u00eb rrushit n\u00eb etiketat e ver\u00ebrave t\u00eb kontrolluara origjin\u00ebs. Kjo mund t\u00eb mb\u00ebshtesin p\u00ebrpjekjet p\u00ebr gjob\u00ebn e produkteve n\u00eb tregun Amerikan. T\u00eb p\u00ebrcaktoj\u00eb n\u00eb m\u00ebnyr\u00eb eksplicite “60% Merlot, 30% Cabernet Sauvignon, 10% Cabernet franc” e ardhshme p\u00ebr emrin e ver\u00ebs dhe appellation mund t\u00eb duksh\u00ebm t\u00eb nxitur shitjet.\n<\/p>\n \nN\u00eb vitin 2013, Mouton Kadet Bordeaux AOP l\u00ebshuar q\u00eb n\u00eb m\u00ebnyr\u00eb t\u00eb qart\u00eb lexuar “Sauvignon Blanc” n\u00eb shiritin n\u00ebn kryesore etiket\u00eb. Ver\u00eb nga Maison Sichel Sirius tani e mbajn\u00eb emrat e varieteteve me shkronja t\u00eb m\u00ebdha, n\u00ebn mbishkrimin “Bordeaux”\n<\/p>\n \nVarietal identitetin e, \u00ebsht\u00eb vet\u00ebm nj\u00eb sinjal t\u00eb qart\u00eb t\u00eb konsumatorit Amerikan. Fr\u00ebngjisht appellations p\u00ebr at\u00eb ndonj\u00ebher\u00eb \u2013 pa shqiptueshme gibberish.\n<\/p>\n \nEvolucioni i flavors \u2013 e dyta faktor i r\u00ebnd\u00ebsish\u00ebm.\n<\/p>\n \nE konsumatorit Amerikan tregon ndjeshm\u00ebri ndaj nj\u00eb t\u00eb ndritshme t\u00eb reja t\u00eb cil\u00ebsis\u00eb s\u00eb mir\u00eb t\u00eb ver\u00ebrave. Etiketat q\u00eb jan\u00eb n\u00eb trend sot mund t\u00eb duket e diskutueshme dhe madje edhe e rrezikshme. Sidomos bind\u00ebse sukses t\u00eb that\u00eb e kuqe blends, i cili tregoi n\u00eb vitin 2013, me nj\u00eb rritje prej pothuajse 15%, dhe t\u00eb kapur deri me Moscato! (burimi: Nielsen, 52 jav\u00eb mbaron 11\/9\/13). Dhe kjo p\u00ebrzierje \u00ebsht\u00eb tashm\u00eb nj\u00eb fush\u00eb ky\u00e7e e specializimit t\u00eb Purpurta.\n<\/p>\n \n Martin Sinkov nga Frederik Wildman & Bijt\u00eb \u00ebsht\u00eb i bindur se “risi p\u00ebr Bordeaux markave me nontrivial paketimi ku ka mund\u00ebsi t\u00eb madhe”. Nj\u00eb projekt i till\u00eb sommelier Richard Betts e Sh\u00ebn Glinglin u sh\u00ebnua nga imazhet e fluturojn\u00eb derrat. E tij, t\u00eb cil\u00ebsuar prej tre t\u00eb ver\u00ebrave me nj\u00eb t\u00eb ndritshme autorit qasje p\u00ebrfshin Sauvignon Bordeaux, c\u00f4tes de Bordeaux dhe St Emilion p\u00ebr rreth 35$ n\u00eb shitjet me pakic\u00eb. Betts homechat se “n\u00eb Bordo ka qen\u00eb gjithmon\u00eb nj\u00eb unspoken tensioni mes terroir dhe mark\u00eb.”<\/p>\n \nImportuesit e mark\u00ebs Petit Chapeau \u2013 rajonal i kuq dhe vera e bardh\u00eb \u2013 thot\u00eb \u2013 “n\u00eb cil\u00ebsin\u00eb e ver\u00ebs dhe nj\u00eb \u00e7mim t\u00eb ul\u00ebt”. \nEmmanuel RUz dhe Gerard Sehun n\u00eb e tij “Vera e marketingut” (Le t\u00eb marketingut du vin) \u00ebsht\u00eb n\u00eb m\u00ebnyr\u00eb agresive duke b\u00ebr\u00eb fushat\u00eb p\u00ebr nj\u00eb qasje t\u00eb re ndaj industris\u00eb s\u00eb ver\u00ebs t\u00eb Franc\u00ebs. T\u00eb orientuar nga prodhuesi, modeli “nj\u00eb ver\u00eb e p\u00ebr t\u00eb gjith\u00eb” sot nuk \u00ebsht\u00eb i mundsh\u00ebm. N\u00eb vend t\u00eb k\u00ebsaj, prodhuesit duhet t\u00eb pyesin veten: “\u00e7far\u00eb jan\u00eb konsumator\u00ebt q\u00eb vera?”\n<\/p>\n \nKy parim ka qen\u00eb e gjat\u00eb t\u00eb armatosur me tregtimin e Ri bot\u00ebror ver\u00ebrave \u2013 ata q\u00eb do t\u00eb mund t\u00eb fitoj\u00eb n\u00eb kurriz t\u00eb Purpurta.\n<\/p>\n \nGM ishte e detyruar t\u00eb mendonin linj\u00ebn e saj t\u00eb produkteve p\u00ebr t\u00eb p\u00ebrmbushur k\u00ebrkesat e konsumator\u00ebve, do t\u00eb jashtme t\u00eb prodhuesit. Ajo ishte e v\u00ebshtir\u00eb dhe e kushtueshme, por ajo ishte nj\u00eb \u00e7\u00ebshtje e mbijetes\u00ebs.\n<\/p>\n \nN\u00ebse Bordeaux d\u00ebshiron t\u00eb rris\u00eb v\u00ebllimet dhe t\u00eb tregut, rajoni do t\u00eb ket\u00eb v\u00ebmendjen tek konsumator\u00ebt n\u00eb t\u00eb tilla premtuar tregjeve si Shtetet e Bashkuara t\u00eb amerik\u00ebs. N\u00ebse ju nuk mendoni p\u00ebr ndryshimet strukturore, t\u00eb r\u00ebnd\u00ebsishme infuzion t\u00eb fondeve n\u00eb nj\u00eb standard promovimin nuk do t\u00eb sjell\u00eb t\u00eb p\u00ebrshtatshme t\u00eb kthimit.\n<\/p>\n \n\u00c7far\u00ebdo reagimi Bordeaux n\u00eb nj\u00eb realitet t\u00eb ri n\u00eb sht\u00ebpi dhe jasht\u00eb vendit, \u00e7do strategji, p\u00ebrfshir\u00eb ruajtjen e status quo-ja \u00ebsht\u00eb e mbushur me rrezik dhe pasiguri. Por kjo \u00ebsht\u00eb e vlefshme pyetur se cili prej tyre \u00ebsht\u00eb i lidhur me m\u00eb shum\u00eb mund\u00ebsi t\u00eb p\u00ebrfitoj\u00eb p\u00ebr legjendar ver\u00eb rajon?<\/p>\n","protected":false},"excerpt":{"rendered":" Bordo \u2013 m\u00eb e famshme e fr\u00ebngjisht ver\u00eb rajone, dhe ndikimin e tij n\u00eb ver\u00eb globale t\u00eb industris\u00eb nuk mund t\u00eb jen\u00eb t\u00eb…<\/p>\n","protected":false},"author":1,"featured_media":1268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-informacion"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/vine-nn.ru\/sq\/wp-json\/wp\/v2\/posts\/1722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vine-nn.ru\/sq\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vine-nn.ru\/sq\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vine-nn.ru\/sq\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vine-nn.ru\/sq\/wp-json\/wp\/v2\/comments?post=1722"}],"version-history":[{"count":0,"href":"https:\/\/vine-nn.ru\/sq\/wp-json\/wp\/v2\/posts\/1722\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vine-nn.ru\/sq\/wp-json\/wp\/v2\/media\/1268"}],"wp:attachment":[{"href":"https:\/\/vine-nn.ru\/sq\/wp-json\/wp\/v2\/media?parent=1722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vine-nn.ru\/sq\/wp-json\/wp\/v2\/categories?post=1722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vine-nn.ru\/sq\/wp-json\/wp\/v2\/tags?post=1722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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\nEdhe pse as nj\u00ebri e as t\u00eb tjera, kam n\u00eb plan q\u00eb t\u00eb zgjeroj\u00eb linj\u00ebn e cil\u00ebsis\u00eb s\u00eb mir\u00eb ver\u00ebrat, k\u00ebto shkronja t\u00eb zeza shembuj \u2013 edhe pse me shum\u00eb modest sasi t\u00eb \u2013 t\u00eb tregojn\u00eb mund\u00ebsit\u00eb p\u00ebr shit\u00ebsit t\u00eb cil\u00ebt d\u00ebshirojn\u00eb p\u00ebr t\u00eb balancuar nj\u00eb shum\u00eb e fragmentuar e portofolit t\u00eb k\u00ebshtjell\u00ebn e ver\u00ebrave. Por n\u00eb qoft\u00eb se ju shkoni mbi buz\u00eb, ajo \u00ebsht\u00eb e nevojshme p\u00ebr t\u00eb filluar me produktet q\u00eb t’i plot\u00ebsoj\u00eb shijet.\n<\/p>\n\nKthehet nga prodhuesi tek konsumatori<\/h3>\n