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\nQindra e ver\u00ebrave, qindra em\u00ebrtime \u2013 si t\u00eb zgjidhni? Ndoshta n\u00eb bot\u00eb nuk kan\u00eb nevoj\u00eb p\u00ebr at\u00eb?\n<\/p>\n
\nA e dini se ndjenja kur n\u00eb supermarket, qasje raftet me drith\u00ebra p\u00ebr M\u00ebngjes dhe t\u00eb p\u00ebrfshira n\u00eb shtangie e gjysm\u00eb duzin\u00eb pako, secila prej t\u00eb cilave premtimet “e p\u00ebrkryer fillimin e dit\u00ebs”? Ose nj\u00eb duzin\u00eb shampoos, duke insistuar n\u00eb faktin se \u00e7do formul\u00eb t\u00eb ve\u00e7ant\u00eb p\u00ebr kujdesin tuaj e t\u00eb pashpres\u00eb follicles?\n<\/p>\n
\nKjo \u00ebsht\u00eb ajo.\n<\/p>\n
\nPasuria e zgjedhjes me t\u00eb cilat ne p\u00ebrballemi, mund t\u00eb jet\u00eb e frikshme. Kjo \u00e7\u00ebshtje u b\u00eb objekt i hulumtimeve t\u00eb cilat kan\u00eb shkaktuar shum\u00eb polemika n\u00eb lib\u00ebr nga psikologu Barry Schwartz (Barry Schwartz) “paradoksi i zgjedhjes: pse m\u00eb pak \u00ebsht\u00eb m\u00eb shum\u00eb?” l\u00ebshuar n\u00eb vitin 2004. Autori argumenton se zgjedhja i jep lirin\u00eb, por vet\u00ebm p\u00ebr nj\u00eb kufi t\u00eb caktuar.\n<\/p>\n
\n “Me rritjen e numrit t\u00eb rasteve t\u00eb rritet p\u00ebr efekt negativ \u2013 deri n\u00eb momentin kur ne kemi nj\u00eb mbingarkes\u00eb, m\u00eb shum\u00eb zgjedhje na jep lirin\u00eb dhe t\u00eb lodhshme dhe t\u00eb \u00e7on n\u00eb konfuzion. Ndonj\u00ebher\u00eb ju mund edhe t\u00eb flasim p\u00ebr tiranin\u00eb e zgjedhjes”\n <\/p>\n
\nMir\u00eb, Sam Schwartz pranon se tirania nga raftet e supermarketit \u00ebsht\u00eb ndoshta tashm\u00eb shum\u00eb. Dhe megjithat\u00eb, si\u00e7 tregohet nga studimi i sjelljes s\u00eb bler\u00ebsit e ngjeshur, njer\u00ebzit jan\u00eb m\u00eb shum\u00eb gjasa p\u00ebr t\u00eb b\u00ebr\u00eb nj\u00eb blerje n\u00eb nj\u00eb m\u00eb t\u00eb ngusht\u00eb zgjedhje. Studime t\u00eb m\u00ebvonshme duket se konfirmojn\u00eb teorin\u00eb e “m\u00eb pak \u00ebsht\u00eb m\u00eb shum\u00eb”, tregon se shum\u00eb zgjedhje mund t\u00eb jet\u00eb e madhe.\n<\/p>\n
\nPortali Ver\u00eb Searcher p\u00ebrmban informacion n\u00eb lidhje me m\u00eb shum\u00eb se 6.8 milion\u00eb ver\u00ebra t\u00eb ndryshme. N\u00ebse ju provoni nj\u00eb ver\u00eb n\u00eb dit\u00eb, at\u00ebher\u00eb ky num\u00ebr do t\u00eb shkoj\u00eb 18617 vjet, por ato nuk jan\u00eb t\u00eb mjaftueshme p\u00ebr shkak se \u00e7do vit nj\u00eb t\u00eb reja t\u00eb cil\u00ebsis\u00eb s\u00eb mir\u00eb.\n<\/p>\n
\nA e keni iden\u00eb se bota nuk ka nevoj\u00eb p\u00ebr k\u00ebt\u00eb sasi t\u00eb ver\u00ebs? Edhe m\u00eb kok\u00ebfort\u00eb ver\u00eb maniak me nj\u00eb \u00e7elik t\u00eb m\u00ebl\u00e7is\u00eb nuk do t\u00eb jet\u00eb n\u00eb gjendje t\u00eb mundnin. Diversiteti i till\u00eb \u00ebsht\u00eb i k\u00ebnaqsh\u00ebm p\u00ebr t\u00eb ver\u00eb entuziast\u00eb, por jo t\u00eb gjith\u00eb, q\u00eb pini ver\u00eb, p\u00ebr t\u00eb ndar\u00eb tyre fanatizmit. P\u00ebr shum\u00eb konsumator\u00eb, ver\u00eb ka m\u00eb shum\u00eb se nj\u00eb mjet p\u00ebr t\u00eb relaksim pas nj\u00eb dit\u00eb e v\u00ebshtir\u00eb kur f\u00ebmij\u00ebt jan\u00eb v\u00ebn\u00eb n\u00eb shtrat.\n<\/p>\n
\nP\u00ebrve\u00e7 k\u00ebsaj p\u00ebr t\u00eb zgjedhur nga nj\u00eb num\u00ebr i madh i ver\u00ebrave t\u00eb konsumator\u00ebve \u00ebsht\u00eb nj\u00eb tjet\u00ebr mister: etiketat e tyre, shum\u00eb prej t\u00eb cilave p\u00ebrmbajn\u00eb huaj, etiketat, p\u00ebr t\u00eb kuptuar se kjo nuk \u00ebsht\u00eb e leht\u00eb n\u00eb qoft\u00eb se ju kurr\u00eb nuk shkoi n\u00eb ver\u00eb t\u00eb shkoll\u00ebs. P\u00ebr shembull, si mesatare e qytetarit do t\u00eb jet\u00eb n\u00eb gjendje t\u00eb mendoj se Pouilly-Fuisse (Pouilly-Fuisse) \u00ebsht\u00eb nj\u00eb Chardonnay nga Burgundy dhe Pouilly-Tym (Pouilly-fum\u00e9) \u00ebsht\u00eb nj\u00eb Sauvignon nga Loire? Dhe \u00e7far\u00eb n\u00eb t\u00eb v\u00ebrtet\u00eb, ajo shije si?\n<\/p>\n
\nMir\u00eb, Po, kjo \u00ebsht\u00eb nj\u00eb arsye e madhe p\u00ebr t\u00eb shkuar n\u00eb shkoll\u00eb. Por p\u00ebr shumic\u00ebn e konsumator\u00ebve ver\u00eb kurse n\u00eb krye t\u00eb prioriteteve. Si\u00e7 tregohet nga hulumtimet e kryera nga Vera e Inteligjenc\u00ebs, m\u00eb t\u00eb zgjedhur nj\u00eb ver\u00eb t\u00eb mir\u00eb mb\u00ebshtetet n\u00eb k\u00ebshillat e miqve, promovime, i njohur mark\u00eb apo vet\u00ebm e mi t\u00eb preferuar t\u00eb rrushit.\n <\/p>\n
\nPor paradoksi n\u00eb nj\u00eb m\u00ebnyr\u00eb tjet\u00ebr: edhe blerjen e nj\u00ebjta ver\u00eb, njer\u00ebzit kan\u00eb tendenc\u00eb p\u00ebr t\u00eb ndjekur atje, ku m\u00eb shum\u00eb zgjedhje… ata nuk e g\u00ebzojn\u00eb.\n<\/p>\n
\nK\u00ebshilla e k\u00ebshilluesve n\u00eb fush\u00ebn e shitjeve t\u00eb luajn\u00eb gjithashtu nj\u00eb rol. Nj\u00eb studim i kryer n\u00eb vitin 2014 p\u00ebr kompanin\u00eb Technomic, tregoi se rekomandimet e shitur personelit t\u00eb ndikoj\u00eb n\u00eb vendimet m\u00eb shum\u00eb se nj\u00eb e treta e bler\u00ebsit. Edhe pse n\u00eb shum\u00eb dyqane t\u00eb personelit dhe t\u00eb p\u00ebrsh\u00ebndet me pun\u00eb, studime p\u00ebrs\u00ebri dhe p\u00ebrs\u00ebri t\u00eb provuar r\u00ebnd\u00ebsin\u00eb e kualifikuar t\u00eb kujdesit t\u00eb personelit n\u00eb suksesin e ver\u00ebs me pakic\u00eb.\n<\/p>\n
\nMegjithat\u00eb, n\u00eb SHBA 4 nga 10 shishe e shitur n\u00eb supermarketet (n\u00eb mbret\u00ebrin\u00eb e BASHKUAR 8 nga 10), dhe aty, n\u00eb kontrast me ver\u00eb dyqane, n\u00eb tem\u00ebn e zhvillimit t\u00eb stafit t\u00eb rrall\u00eb t\u00eb shqet\u00ebsoj\u00eb (edhe pse disa supermarkete filluan t\u00eb shfaqen elektronike k\u00ebrkimi i sistemit rekomandime). Pra, nuk \u00ebsht\u00eb \u00e7udi q\u00eb shum\u00eb konsumator\u00eb b\u00ebn zgjedhje t\u00eb bazuar n\u00eb promovime, e varieteteve t\u00eb njohur dhe t\u00eb bukur etiketat.\n<\/p>\n
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\nLe t\u00eb p\u00ebrballen me at\u00eb: nj\u00eb t\u00eb zakonshme t\u00eb konsumit t\u00eb mungojn\u00eb t\u00eb thjeshta dhe t\u00eb qarta kriteret p\u00ebr krahasimin e nj\u00eb larmi t\u00eb madhe jan\u00eb shum\u00eb t\u00eb ngjash\u00ebm me nj\u00ebri-tjetrin shishe. Ndoshta p\u00ebr t\u00eb leht\u00ebsuar p\u00ebrzgjedhjes, zvog\u00eblimin e numrit t\u00eb cilat duhet t\u00eb krahasohet?\n<\/p>\n
\nP\u00ebr m\u00eb tep\u00ebr, jo vet\u00ebm n\u00eb supermarkete mund t\u00eb tkurret varg n\u00eb m\u00ebnyr\u00eb q\u00eb t\u00eb mos mbingarkes\u00eb t\u00eb trurit t\u00eb bler\u00ebsit. Ver\u00ebb\u00ebr\u00ebsit mund t\u00eb provoni edhe p\u00ebr t\u00eb kontrolluar veten. \u00cbnjtje e varg ndonj\u00ebher\u00eb shkon p\u00ebrtej t\u00eb gjitha kufizimeve t\u00eb arsyeshme. E Sine Qua Non q\u00eb t\u00eb ndryshojn\u00eb emrin dhe paraqitjen e ver\u00ebrave \u00e7do vit \u2013 kjo \u00ebsht\u00eb sigurisht nj\u00eb rast ekstrem, antics e tij, jan\u00eb t\u00eb pakt\u00ebn t\u00eb paguar p\u00ebr t\u00eb pasur tifoz\u00ebt e mark\u00ebs, por pa at\u00eb shum\u00eb t\u00eb zakonsh\u00ebm prodhuesit nuk mund t\u00eb ndalet dhe me ar telemachy, dhe pjat\u00eb, dhe “num\u00ebruar” dhe “edicionin e kufizuar” \u2013 n\u00eb dylli, n\u00eb kuti druri me pakot e bari dhe nj\u00eb lib\u00ebr…\n<\/p>\n
\nBota nuk ka nevoj\u00eb p\u00ebr sa m\u00eb shum\u00eb ver\u00eb. Bota prodhimin e ver\u00ebs tashm\u00eb \u00ebsht\u00eb shum\u00eb m\u00eb p\u00ebrpara t\u00eb konsumit. Dhe megjith\u00ebse Bashkimi Evropian \u00ebsht\u00eb duke marr\u00eb masa p\u00ebr t\u00eb frenuar lumenj t\u00eb ver\u00ebs me ndihm\u00ebn e reformave n\u00eb sektor, dhe 2012, i korrjes ka qen\u00eb e vog\u00ebl, n\u00eb ver\u00eb t\u00eb prodhuar ende m\u00eb shum\u00eb se ata t\u00eb konsumuar.\n<\/p>\n
\nUn\u00eb nuk e propozojn\u00eb p\u00ebr masive af\u00ebr ver\u00ebs. P\u00ebr t\u00eb v\u00ebn\u00eb nj\u00eb limit prej 5 ver\u00ebrat p\u00ebr ata q\u00eb nuk ofrojn\u00eb shum\u00eb (edhe pse t\u00eb mendoj p\u00ebr at\u00eb, ndoshta ideja nuk \u00ebsht\u00eb aq e keqe), por n\u00eb konceptin e “m\u00eb pak \u00ebsht\u00eb m\u00eb shum\u00eb” padyshim e ka nj\u00eb arsye. Shum\u00ebllojshm\u00ebri dhe thell\u00ebsia e ver\u00ebs treg mund t\u00eb gjesh k\u00ebnaq\u00ebsi, dhe t\u00eb frik\u00ebsuar \u2013 varet nga marr\u00ebdh\u00ebnia. Por p\u00ebr ata prej nesh q\u00eb jan\u00eb t\u00eb p\u00ebrfshir\u00eb n\u00eb industris\u00eb s\u00eb ver\u00ebs, \u00ebsht\u00eb p\u00ebr t\u00eb siguruar se mesatarja e konsumit nuk e ka fshehur prapa flok\u00ebve kur zgjedhja e ver\u00ebs.<\/p>\n","protected":false},"excerpt":{"rendered":"
Qindra e ver\u00ebrave, qindra em\u00ebrtime \u2013 si t\u00eb zgjidhni? Ndoshta n\u00eb bot\u00eb nuk kan\u00eb nevoj\u00eb p\u00ebr at\u00eb? A e dini se ndjenja kur…<\/p>\n","protected":false},"author":1,"featured_media":1268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-informacion"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/vine-nn.ru\/sq\/wp-json\/wp\/v2\/posts\/1650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vine-nn.ru\/sq\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vine-nn.ru\/sq\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vine-nn.ru\/sq\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vine-nn.ru\/sq\/wp-json\/wp\/v2\/comments?post=1650"}],"version-history":[{"count":0,"href":"https:\/\/vine-nn.ru\/sq\/wp-json\/wp\/v2\/posts\/1650\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vine-nn.ru\/sq\/wp-json\/wp\/v2\/media\/1268"}],"wp:attachment":[{"href":"https:\/\/vine-nn.ru\/sq\/wp-json\/wp\/v2\/media?parent=1650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vine-nn.ru\/sq\/wp-json\/wp\/v2\/categories?post=1650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vine-nn.ru\/sq\/wp-json\/wp\/v2\/tags?post=1650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}