{"id":1639,"date":"2020-01-05T13:47:00","date_gmt":"2020-01-05T10:47:00","guid":{"rendered":"http:\/\/vine-nn.ru\/te-shtrenjta-te-veres\/"},"modified":"2020-01-05T13:47:00","modified_gmt":"2020-01-05T10:47:00","slug":"te-shtrenjta-te-veres","status":"publish","type":"post","link":"https:\/\/vine-nn.ru\/sq\/te-shtrenjta-te-veres\/","title":{"rendered":"T\u00eb shtrenjta t\u00eb ver\u00ebs."},"content":{"rendered":"

<\/p>\n

\n Shum\u00eb shpesh ju mund t\u00eb d\u00ebgjoj\u00eb mendimin se nj\u00eb ver\u00eb t\u00eb shtrenjt\u00eb \u00ebsht\u00eb m\u00eb e marketingut se sa vlera reale. Gjat\u00eb t\u00eb k\u00ebrkuar p\u00ebr t\u00eb shkruar disa fjal\u00eb mbi k\u00ebt\u00eb tem\u00eb.\n<\/p>\n

Filloni me teza: t\u00eb m\u00ebdha ver\u00ebrat jan\u00eb me t\u00eb v\u00ebrtet\u00eb t\u00eb madhe.<\/p>\n

Keq ver\u00ebn e marketingut nuk \u00ebsht\u00eb e sakt\u00eb, dhe t\u00eb mir\u00eb, ju mund t\u00eb shtoni “vlera e v\u00ebrtet\u00eb”.\n<\/p>\n

Kjo \u00ebsht\u00eb, ajo \u00ebsht\u00eb e mundur p\u00ebr t\u00eb t\u00eb jet\u00eb n\u00eb gjendje p\u00ebr t\u00eb shitur at\u00eb p\u00ebr t\u00eb shitur n\u00eb t\u00eb gjith\u00eb v\u00ebshtir\u00eb (p.sh. Beaujolais Nouveau), por p\u00ebr t\u00eb portretizuar k\u00ebt\u00eb madhe n\u00eb ver\u00eb dhe p\u00ebr t\u00eb shitur p\u00ebr t\u00eb madhe mij\u00ebra \u2013 nuk do t\u00eb funksionoj\u00eb.\n<\/p>\n

\nJu mund t\u00eb b\u00ebni nj\u00eb produkt i mir\u00eb dhe i shesin ato shum\u00eb m\u00eb shtrenjt\u00eb se nj\u00eb dhurat\u00eb e saj analogues (p.sh. njohur n\u00eb mas\u00eb t\u00eb markave t\u00eb shampanj\u00eb). Por kjo nuk do ta shes\u00eb at\u00eb p\u00ebr t\u00eb nj\u00ebjtin \u00e7mim si “premium” mark\u00eb, me dallime n\u00eb prodhim.\n<\/p>\n

\nDhe nuk jan\u00eb nj\u00eb shum\u00eb e interesante.
\nPyetja e par\u00eb: a ka nj\u00eb ndryshim t\u00eb v\u00ebrtet\u00eb t\u00eb tjera se \u00e7mimi? N\u00ebse personi t\u00eb mashtruar, n\u00ebse ai nuk mund t\u00eb dalloj\u00eb n\u00eb nj\u00eb t\u00eb verb\u00ebr prov\u00eb t\u00eb shtrenjta t\u00eb ver\u00ebs nga lir\u00eb? \u00c7far\u00eb n\u00ebse edhe m\u00eb e k\u00ebt\u00eb nuk mund ta b\u00ebj\u00eb, por ka njer\u00ebz t\u00eb cil\u00ebt vazhdimisht e mund? \u2013 un\u00eb ende mund t\u00eb pretendojn\u00eb se nuk ka asnj\u00eb ndryshim?\n<\/p>\n

\nDhe m\u00eb interesante pyetja: p\u00ebrse, pavar\u00ebsisht nga t\u00eb gjitha eksperimentet dhe “ekspozimin”, shum\u00eb njer\u00ebz vazhdojn\u00eb t\u00eb zgjedhin nj\u00eb mark\u00eb e shtrenjt\u00eb n\u00eb blerjen tuaj t\u00eb ardhsh\u00ebm? Un\u00eb do t\u00eb sip\u00ebrmarrje t\u00eb pohojn\u00eb se vera me t\u00eb v\u00ebrtet\u00eb shum\u00eb t\u00eb duket p\u00ebr shije m\u00eb t\u00eb mir\u00eb n\u00eb qoft\u00eb se t\u00eb thon\u00eb se ajo \u00ebsht\u00eb e shtrenjt\u00eb, n\u00ebse jeni t\u00eb dor\u00ebzuar s\u00eb bashku me “historin\u00eb”. P\u00ebr m\u00eb tep\u00ebr, dallimi do t\u00eb jet\u00eb n\u00eb nivelin e v\u00ebrtet\u00eb t\u00eb ndjenjave, n\u00eb vend se deklaratat nga frika e dukjes nj\u00eb pinjoll. Dmth t\u00eb mir\u00eb t\u00eb marketingut shton, jo vet\u00ebm p\u00ebr t\u00eb tag \u00e7mimeve n\u00eb raft, por subjektiv t\u00eb vlerave n\u00eb xhami. Me kusht q\u00eb ai nuk \u00ebsht\u00eb nj\u00eb “an\u00eb t\u00eb harkut” n\u00eb di\u00e7ka t\u00eb paqart\u00eb.\n<\/p>\n

\nDhe kjo nuk \u00ebsht\u00eb e gjitha. Ka shum\u00eb nuanca t\u00eb tjera q\u00eb jan\u00eb shpesh t\u00eb anashkaluar nga ata q\u00eb e d\u00ebnojn\u00eb t\u00eb lart\u00eb tag \u00e7mim. P\u00ebr shembull, t\u00eb rinj ver\u00ebrat e kuqe me potencial t\u00eb mir\u00eb (nj\u00eb sh\u00ebmbull i gjall\u00eb \u2013 e dashura Franc\u00eb). N\u00ebse keni pir\u00eb nj\u00eb shishe t\u00eb 4-vje\u00e7ar Bordeaux, me q\u00ebllim q\u00eb t\u00eb ket\u00eb arg\u00ebtim n\u00eb t\u00eb gjitha paguar 4-5 mij\u00eb, at\u00ebher\u00eb zhg\u00ebnjimi \u00ebsht\u00eb pothuajse e pashmangshme. P\u00ebr shkak se 5 mij\u00eb e jo p\u00ebr at\u00eb q\u00eb \u00ebsht\u00eb tani dhe at\u00eb q\u00eb do t\u00eb b\u00ebhet n\u00ebp\u00ebr vite e ekspozimit.\n <\/p>\n","protected":false},"excerpt":{"rendered":"

Shum\u00eb shpesh ju mund t\u00eb d\u00ebgjoj\u00eb mendimin se nj\u00eb ver\u00eb t\u00eb shtrenjt\u00eb \u00ebsht\u00eb m\u00eb e marketingut se sa vlera reale. Gjat\u00eb t\u00eb k\u00ebrkuar…<\/p>\n","protected":false},"author":1,"featured_media":1268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-informacion"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/vine-nn.ru\/sq\/wp-json\/wp\/v2\/posts\/1639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vine-nn.ru\/sq\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vine-nn.ru\/sq\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vine-nn.ru\/sq\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vine-nn.ru\/sq\/wp-json\/wp\/v2\/comments?post=1639"}],"version-history":[{"count":0,"href":"https:\/\/vine-nn.ru\/sq\/wp-json\/wp\/v2\/posts\/1639\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vine-nn.ru\/sq\/wp-json\/wp\/v2\/media\/1268"}],"wp:attachment":[{"href":"https:\/\/vine-nn.ru\/sq\/wp-json\/wp\/v2\/media?parent=1639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vine-nn.ru\/sq\/wp-json\/wp\/v2\/categories?post=1639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vine-nn.ru\/sq\/wp-json\/wp\/v2\/tags?post=1639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}