{"id":1620,"date":"2020-01-05T13:37:04","date_gmt":"2020-01-05T10:37:04","guid":{"rendered":"http:\/\/vine-nn.ru\/vera-mariani\/"},"modified":"2020-01-05T13:37:04","modified_gmt":"2020-01-05T10:37:04","slug":"vera-mariani","status":"publish","type":"post","link":"https:\/\/vine-nn.ru\/sq\/vera-mariani\/","title":{"rendered":"Vera Mariani"},"content":{"rendered":"

\nVin Tonique Mariani<\/strong>, apo vet\u00ebm e Mariani Ver\u00ebs<\/strong> \u00ebsht\u00eb nj\u00eb tonik ver\u00eb me Coca flet\u00eb ekstrakt, e cila u shfaq n\u00eb 1863 dhe n\u00eb nj\u00eb koh\u00eb t\u00eb shkurt\u00ebr \u00ebsht\u00eb b\u00ebr\u00eb nj\u00eb hit nd\u00ebrkomb\u00ebtar. N\u00eb mesin e tij shum\u00eb imituesit ishte shpik\u00ebsi i Coca-Cola.\n<\/p>\n

<\/p>\n

\nAjo u shpik nga nj\u00eb kimisti francez, e lindur n\u00eb Corsica, Angelo Mariani (Angelo Mariani) n\u00ebn p\u00ebrshtypjen dhe nga hulumtimet nga mjeku Italian Paolo Mantegazza e supozuara t\u00eb dobishme pronat e Coca Bush. K\u00ebto vepra e \u00e7oi at\u00eb n\u00eb ideja p\u00ebr t\u00eb kombinuar nxjerrjen e Coca gjethet me ngjyr\u00eb t\u00eb kuqe Bordeaux ver\u00eb n\u00eb raportin prej 6 mg Coca p\u00ebr ons e ver\u00ebs \u2013 k\u00ebshtu ka lindur ver\u00eb Mariani.\n<\/p>\n

\nDoza e rekomanduar \u00ebsht\u00eb konsideruar t\u00eb jet\u00eb 2-3 gota n\u00eb dit\u00eb, t\u00eb cilat duhet t\u00eb p\u00ebrdoren para ose pas nj\u00eb vakt (p\u00ebr f\u00ebmij\u00ebt m\u00eb pak se gjysma). Vera \u00ebsht\u00eb tregtohet si nj\u00eb ndihmon tretjen e ushqimit, appetizer t\u00eb P\u00ebrgjithshme dhe tonik.\n<\/p>\n

\nKjo pije e mrekullueshme ishte i atribuohet aft\u00ebsin\u00eb p\u00ebr t\u00eb kuruar pothuajse t\u00eb gjitha s\u00ebmundjet dhe t\u00eb rritur t\u00eb energjis\u00eb, aq t\u00eb nevojshme p\u00ebr njer\u00ebzit kreativ\u00eb dhe t\u00eb thjesht\u00eb pun\u00ebtor\u00ebt e v\u00ebshtir\u00eb.\n<\/p>\n

\nMariani ver\u00eb ishte nj\u00eb hit i v\u00ebrtet\u00eb. S\u00eb pari, super-tonik ver\u00eb me Coca sulmuan qytetin e tij n\u00eb sht\u00ebpi \u2013 Parisit dhe pastaj pjes\u00ebn tjet\u00ebr t\u00eb Evrop\u00ebs dhe t\u00eb Shteteve t\u00eb Bashkuara. N\u00eb nj\u00eb p\u00ebrpjekje p\u00ebr t\u00eb fituar nj\u00eb prezente n\u00eb territore t\u00eb reja, Mariani hapur zyrat n\u00eb Lond\u00ebr, nju Jork dhe Montreal. P\u00ebr t\u00eb ruajtur k\u00ebrkes\u00ebs p\u00ebr produktin e saj n\u00eb Shtetet e Bashkuara t\u00eb amerik\u00ebs, ai hapi nj\u00eb t\u00eb dyt\u00eb laborator n\u00eb new York.\n<\/p>\n

\nVera Mariani ishte shum\u00eb i konkurrent\u00ebt dhe imituesit, por n\u00eb saj\u00eb t\u00eb nj\u00eb suksesshme reklamat e fushat\u00ebs me p\u00ebrfshirjen e famsh\u00ebm, ai ishte n\u00eb gjendje p\u00ebr t\u00eb shitur ver\u00ebn e tij p\u00ebr miliona dollar\u00eb.\n<\/p>\n

\nReklamat e fushat\u00ebs q\u00ebndron n\u00eb faktin se Mariani vera \u00ebsht\u00eb e miratuar nga mjek\u00ebt, por n\u00eb t\u00eb v\u00ebrtet\u00eb shoferi i shitjeve ishin rekomandimet e famsh\u00ebm, q\u00eb nuk ishte konsideruar: politikan\u00eb, aktor\u00eb, shkrimtar\u00eb, udh\u00ebheq\u00ebsit fetar\u00eb \u2013 nj\u00eb dhe t\u00eb gjith\u00eb vler\u00ebsoi magji, eliksir.\n<\/p>\n

\nN\u00eb mesin e tifoz\u00ebve t\u00eb pir\u00eb ishte: Alexander Dumas, Emile Zola, president\u00ebt William McKinley dhe Ulysses S. Grant, mbret\u00ebrve t\u00eb shumta, duke p\u00ebrfshir\u00eb Britanik, Mbret\u00ebresha Viktoria. Dhe n\u00eb posterat e reklamave ju mund t\u00eb shihni Sarah Bernhardt dhe Papa Leoni XIII, q\u00eb edhe i dha Mariani nj\u00eb medalje t\u00eb art\u00eb!\n<\/p>\n

K\u00ebshilla mjek\u00ebsore dhe fal\u00ebnderimi i famsh\u00ebm<\/h3>\n


\n<\/p>\n

Mariani shpall marr\u00eb medaljen e art\u00eb nga Papa Leo XIII<\/h3>\n

<\/p>\n

\n P\u00ebr k\u00ebt\u00eb medalje t\u00eb art\u00eb? P\u00ebrgjigjen p\u00ebr k\u00ebt\u00eb na jep nj\u00eb tjet\u00ebr reklam\u00eb. Ajo thot\u00eb se Babai ishte nj\u00eb admirues i sinqert\u00eb t\u00eb pin\u00eb: “Shenjt\u00ebria e Tij shkruan se p\u00ebr t\u00eb vler\u00ebsuar plot\u00ebsisht efektet pozitive t\u00eb k\u00ebtij tonik ver\u00eb dhe si nj\u00eb shenj\u00eb mir\u00ebnjohjeje, raporton Z. Mariani nj\u00eb medalje t\u00eb art\u00eb me imazhin e tij”.\n <\/p>\n

Konkurrenca shp\u00ebrthyer…<\/h3>\n

\nKishte kaq shum\u00eb imituesit, shpesh me nj\u00eb cil\u00ebsi m\u00eb t\u00eb ul\u00ebt produkt q\u00eb, n\u00eb fund t\u00eb shekullit Mariani ka l\u00ebshuar k\u00ebt\u00eb shpallje n\u00eb nj\u00eb mjek\u00ebsor publikimit Mjek\u00ebsore Dhe Kirurgjikale Gazetar :\n<\/p>\n

<\/p>\n

“\u00cbsht\u00eb e R\u00cbND\u00cbSISHME <\/p>\n

Pun\u00ebtor\u00ebt sh\u00ebndet\u00ebsor <\/p>\n

E p\u00ebrbashk\u00ebta e ankesave nga mjek\u00ebt dhe pacient\u00ebt, t\u00eb lidhura me zhg\u00ebnjyese dhe shqet\u00ebsuese rezultatet e imitations dhe z\u00ebvend\u00ebsues (ashtu-quajtur “Coca Ver\u00ebs”), t\u00eb na inkurajoj\u00eb p\u00ebr t\u00eb me respekt pyesin mjek\u00ebt q\u00eb duan t\u00eb p\u00ebrshkruajn\u00eb ton\u00eb ver\u00eb, p\u00ebr t\u00eb treguar t\u00eb duruar nevoj\u00ebn p\u00ebr t\u00eb marr\u00eb at\u00eb, dhe vet\u00ebm Ver\u00eb Mariani “<\/i>\n<\/p>\n

Angelo Mariani vdiq n\u00eb 1914, pak muaj para shp\u00ebrthimit t\u00eb s\u00eb Par\u00eb Bot\u00ebrore.
\nNga kjo koh\u00eb e tij produkt tashm\u00eb ishte i rrethuar nga shum\u00eb armiq, si n\u00eb SHBA dhe n\u00eb mbar\u00eb bot\u00ebn:\n <\/p>\n

    \n
  • Akti 1906 n\u00eb lidhje me past\u00ebrtin\u00eb e ushqimit dhe drog\u00ebs \u2013 ligjit q\u00eb rregullon etiketimi i produkteve q\u00eb p\u00ebrmbajn\u00eb t\u00eb kokain\u00ebs dhe heroin\u00ebs ishin, n\u00eb teori, p\u00ebr t\u00eb sjell\u00eb posht\u00eb ton e reklama Mariani n\u00eb pjes\u00eb magjike p\u00ebrfitimet sh\u00ebndet\u00ebsore dhe t\u00eb p\u00ebrmendim Coca flet\u00eb. Por Mariani duket p\u00ebr t\u00eb trajtuar at\u00eb: diku n\u00eb t\u00eb rebelimit t\u00eb hapur t\u00eb ligjit dhe mb\u00ebshtet\u00ebsit e tij, diku duke deklaruar mungesa e kokain\u00ebs n\u00eb ver\u00ebrat e tyre.\n<\/li>\n
  • Mjek\u00ebt e koh\u00ebs kishte botuar artikuj n\u00eb revista mjek\u00ebsore, duke treguar se Mariani, n\u00eb fakt, t\u00eb prodhuar ver\u00eb t\u00eb fortifikuar e tij n\u00eb new York laboratorike: pretenduar 10% e k\u00ebshtjell\u00ebs u kthye n\u00eb aktuale 16% ose m\u00eb e lart\u00eb \u2013 p\u00ebr shkak t\u00eb hollimit t\u00eb shtuar Coca past\u00ebr alkoolit. Kjo e nxiti zem\u00ebrimin e ashp\u00ebr e mosmarr\u00ebveshjeve me ROC mbi ligjshm\u00ebrin\u00eb e etiketimit t\u00eb ver\u00ebrave Mariani si “French”, nd\u00ebrsa n\u00eb fakt ajo \u00ebsht\u00eb p\u00ebrgatitur n\u00eb laborator si nj\u00eb koktej me kokain\u00ebn. Dhe n\u00eb qoft\u00eb se etiketa e produktit \u00ebsht\u00eb i shtrir\u00eb, shitjet e saj nuk duhet t\u00eb ndalohen, p\u00ebrfundoi zyrtar\u00ebt. Natyrisht, k\u00ebto sulme ishin refuzuar p\u00ebr shkak hype ishte hushed deri goxha i shpejt. Dhe vet\u00ebm nj\u00eb studim t\u00eb koh\u00ebve t\u00eb fundit t\u00eb ver\u00ebs Mariani most\u00ebr 1982 kanadez i kryer n\u00eb laborator, me ndihm\u00ebn e rezonanc\u00eb magnetike scan konfirmuar se Mariani \u00ebsht\u00eb me t\u00eb v\u00ebrtet\u00eb e dhom\u00ebs s\u00eb tyre t\u00eb ver\u00ebrave.<\/li>\n
  • Anti-alkool fushat\u00ebs q\u00eb p\u00ebrfshiu bot\u00ebn, ka reduktuar n\u00eb mas\u00eb t\u00eb madhe n\u00eb treg p\u00ebr k\u00ebt\u00eb produkt.<\/li>\n
  • N\u00eb rritje n\u00eb mbar\u00eb bot\u00ebn shqet\u00ebsimin se kokaina, menduar m\u00eb par\u00eb n\u00eb komunitetin mjek\u00ebsor mrekulli t\u00eb kuruar, n\u00eb praktik\u00eb, rezulton t\u00eb jet\u00eb i rreziksh\u00ebm i drog\u00ebs, \u00ebsht\u00eb larg nga nj\u00eb ila\u00e7, ka \u00e7uar n\u00eb miratimin n\u00eb Shtetet e Bashkuara, Harrison ligji p\u00ebr tatimin n\u00eb t\u00eb drog\u00ebs n\u00eb 1914.
    \nKy ligj mori shtr\u00ebnguar rein tregun e narkotik\u00ebve t\u00eb produkteve.<\/li>\n<\/ul>\n

    \n Sipas disa vler\u00ebsimeve, Mariani p\u00ebrballoi sulm t\u00eb rregullator\u00ebve n\u00eb Shtetet e Bashkuara t\u00eb amerik\u00ebs deri n\u00eb vitin 1910. N\u00eb e tij m\u00eb von\u00eb t\u00eb fushatave t\u00eb ishin me ngjyra t\u00eb ndezura t\u00eb nj\u00ebjt\u00ebn famsh\u00ebm si m\u00eb par\u00eb, vet\u00ebm “indikacionet p\u00ebr p\u00ebrdorimin” e kan\u00eb b\u00ebr\u00eb m\u00eb t\u00eb p\u00ebrmbajtur (por ende jo t\u00eb lir\u00eb t\u00eb ngrit n\u00eb qiell n\u00eb hije).\n <\/p>\n

    N\u00eb t\u00eb nj\u00ebjt\u00ebn koh\u00eb, Mariani fituar n\u00eb faqen e saj t\u00eb fajit p\u00ebr statusin (disa vite m\u00eb par\u00eb, new York times e quajti at\u00eb “ndoshta e par\u00eb n\u00eb bot\u00eb t\u00eb kokain\u00ebs milioner”), nj\u00eb nga konkurrent\u00ebt e tij ka vazhduar t\u00eb biznesit, duke u shnd\u00ebrruar n\u00eb nj\u00eb prodhues t\u00eb famshme n\u00eb bot\u00eb sode. K\u00ebshtu historin\u00eb e rritjes dhe r\u00ebnies s\u00eb ver\u00ebs Mariani b\u00ebr\u00eb nj\u00eb ironike komplot kthes\u00eb.\n <\/p>\n

    \n N\u00eb mesin e ver\u00ebs snobs kam nj\u00eb t\u00eb preferuar bi\u00e7iklet\u00eb, ndoshta nuk \u00ebsht\u00eb i lir\u00eb t\u00eb s\u00eb v\u00ebrtet\u00ebs n\u00eb k\u00ebt\u00eb. Thelbi i saj \u00ebsht\u00eb si vijon.\n <\/p>\n

    \n10 vjet m\u00eb par\u00eb, t\u00eb pasura Kineze biznesmen\u00ebt filloi t\u00eb blej\u00eb m\u00eb shtrenjt\u00eb ver\u00ebrat e Bordeaux fermat, duke krijuar nj\u00eb k\u00ebrkes\u00eb t\u00eb lart\u00eb dhe i frynte \u00e7mimet p\u00ebr ta. Ata blen\u00eb nj\u00eb ver\u00eb t\u00eb mir\u00eb p\u00ebr t\u00eb treguar pasurin\u00eb ose si nj\u00eb biznes dhurat\u00eb n\u00eb mbylljen e m\u00ebdha t\u00eb merret. N\u00eb t\u00eb nj\u00ebjt\u00ebn koh\u00eb, shijen e ver\u00ebs ato nuk e p\u00eblqejn\u00eb n\u00eb ve\u00e7anti atyre, k\u00ebshtu q\u00eb ata pinin me Coca-Cola (Oh, Per\u00ebndia im, at\u00eb q\u00eb nj\u00eb Terribl!).\n <\/p>\n

    \nKjo \u00ebsht\u00eb ajo q\u00eb kemi… Pi ver\u00eb me Cola<\/strong>? Pini, sigurisht. Kjo \u00ebsht\u00eb quajtur koktej t\u00eb Calimocho<\/strong> (bask. Kalimotxo)\n <\/p>\n

    \nDo dikush n\u00eb t\u00eb drejt\u00ebn e tyre mendje p\u00ebrzierjen e Vilave Lafite Rothschild ose ch\u00e2teau Margaux me Coca-Cola? Sigurisht q\u00eb jo.\n <\/p>\n

    \nEpo, dikush ndonj\u00ebher\u00eb t\u00eb t\u00ebrhequr parat\u00eb posht\u00eb tualet t\u00eb till\u00eb? Dhe pastaj! A e ke par\u00eb at\u00eb q\u00eb b\u00ebjn\u00eb ata me shampanj\u00eb t\u00eb shtrenjt\u00eb n\u00eb Lounges klubeve t\u00eb nat\u00ebs?\n <\/p>\n

    <\/p>\n

    \n\u00c7far\u00eb e b\u00ebn gjith\u00eb k\u00ebt\u00eb, kan\u00eb t\u00eb b\u00ebjn\u00eb me faj Mariani?
    \n <\/h3>\n

    \nSi\u00e7 e kemi p\u00ebrmendur, kjo ishte nj\u00eb nga shum\u00eb t\u00eb shumta dhe pije t\u00eb buta Per\u00ebndim n\u00eb at\u00eb koh\u00eb. Nj\u00eb nga na simulators Mariani ishte John Pemberton (John S. Pemberton) <\/strong> , nj\u00eb farmaciste q\u00eb jeton n\u00eb Atlanta. Fr\u00ebngjisht Coca-Ver\u00eb Pemberton u shfaq n\u00eb treg n\u00eb vitin 1885, nuk kan\u00eb koh\u00eb p\u00ebr t\u00eb fituar popullaritet t\u00eb madh. Kjo ishte nj\u00eb pije alkoolike, por e sakt\u00eb t\u00eb origjin\u00ebs s\u00eb ver\u00ebs nga t\u00eb cilat \u00ebsht\u00eb b\u00ebr\u00eb, nuk \u00ebsht\u00eb e njohur.\n<\/p>\n

    \nFjal\u00eb p\u00ebr fjal\u00eb nj\u00eb vit t\u00eb shfaqjes s\u00eb k\u00ebt\u00eb ver\u00eb, shteti, qeveria njoftoi se duke filluar nga viti i ardhsh\u00ebm, alkooli do t\u00eb ishte nxjerr\u00eb jasht\u00eb ligjit. Pemberton ishte e detyruar p\u00ebr t\u00eb hequr at\u00eb nga pija e tij. Ndryshuar receta ai dubluar saj t\u00eb ri produkt i Coca-Cola<\/strong>…\n <\/p>\n

    <\/p>\n

    \nDhe k\u00ebshtu, n\u00ebse ne e marrim k\u00ebt\u00eb histori mbi t\u00eb v\u00ebrtet\u00ebn, pas m\u00eb shum\u00eb se 125 vjet, Coca-Cola Pemberton (pa koka kola) m\u00eb n\u00eb fund ka lidhur me t\u00eb mir\u00eb t\u00eb ver\u00ebs nga Bordeaux. <\/p>\n","protected":false},"excerpt":{"rendered":"

    Vin Tonique Mariani, apo vet\u00ebm e Mariani Ver\u00ebs \u00ebsht\u00eb nj\u00eb tonik ver\u00eb me Coca flet\u00eb ekstrakt, e cila u shfaq n\u00eb 1863 dhe…<\/p>\n","protected":false},"author":1,"featured_media":1268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-informacion"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/vine-nn.ru\/sq\/wp-json\/wp\/v2\/posts\/1620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vine-nn.ru\/sq\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vine-nn.ru\/sq\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vine-nn.ru\/sq\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vine-nn.ru\/sq\/wp-json\/wp\/v2\/comments?post=1620"}],"version-history":[{"count":0,"href":"https:\/\/vine-nn.ru\/sq\/wp-json\/wp\/v2\/posts\/1620\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vine-nn.ru\/sq\/wp-json\/wp\/v2\/media\/1268"}],"wp:attachment":[{"href":"https:\/\/vine-nn.ru\/sq\/wp-json\/wp\/v2\/media?parent=1620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vine-nn.ru\/sq\/wp-json\/wp\/v2\/categories?post=1620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vine-nn.ru\/sq\/wp-json\/wp\/v2\/tags?post=1620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}