![](\"\/wp-content\/uploads\/00bbafda65d5d30bd0b534c9ff9ca529.png\")
<\/p>\n<\/p>\n
\n Ve\u013emi \u010dasto mo\u017eno po\u010du\u0165 n\u00e1zor, \u017ee drah\u00e9 v\u00edno je viac marketing ako re\u00e1lna hodnota. Dlho som chcel nap\u00edsa\u0165 p\u00e1r slov na t\u00fato t\u00e9mu.\n<\/p>\n
Za\u010d\u00ednaj\u00fa pr\u00e1ce: ve\u013ek\u00e1 v\u00edna s\u00fa naozaj skvel\u00e9.<\/p>\n
Zl\u00e9 v\u00edno marketing nie je spr\u00e1vny a dobr\u00fd, m\u00f4\u017eete prida\u0165 „skuto\u010dn\u00e9 hodnoty“.\n<\/p>\n
To znamen\u00e1, \u017ee je mo\u017en\u00e9 by\u0165 schopn\u00ed preda\u0165, \u010do preda\u0165 v\u00f4bec \u0165a\u017ek\u00e9 (napr. Beaujolais Nouveau), ale stv\u00e1rni\u0165 toto skvel\u00e9 v\u00edno a pred\u00e1va\u0165 za ve\u013ek\u00e9 tis\u00edce \u2013 nebude fungova\u0165.\n<\/p>\n
\nM\u00f4\u017eete vytvori\u0165 dobr\u00fd produkt a pred\u00e1va\u0165 to ove\u013ea drah\u0161ie ako dar\u010dek, jeho anal\u00f3gy (napr. zn\u00e1my hmotnos\u0165 zna\u010diek \u0161ampansk\u00e9ho). Ale to nebude pred\u00e1va\u0165 za rovnak\u00fa cenu ako „premium“ zna\u010dky, rozdiely vo v\u00fdrobe.\n<\/p>\n
\nA existuje ve\u013ea zauj\u00edmav\u00e9ho.
\nPrv\u00e1 ot\u00e1zka: je tam skuto\u010dn\u00fd rozdiel in\u00e9 ako cenu? \u010ci je \u010dlovek klaman\u00fd, ak nem\u00f4\u017ee rozl\u00ed\u0161i\u0165 v slep\u00e1 ochutn\u00e1vka drah\u00e9 v\u00edna, od lacn\u00fdch? \u010co ak aj v\u00e4\u010d\u0161ina to nem\u00f4\u017ee urobi\u0165, ale existuj\u00fa \u013eudia, ktor\u00ed d\u00f4sledne m\u00f4\u017ee? \u2013 m\u00f4\u017eem e\u0161te st\u00e1le tvrdia, \u017ee nie je rozdiel?\n<\/p>\n
\nA najzauj\u00edmavej\u0161ie ot\u00e1zky: pre\u010do, napriek v\u0161etky experimenty a „expoz\u00edcia“, ve\u013ea \u013eud\u00ed na\u010falej vybra\u0165 drah\u00e9 zna\u010dky na va\u0161om \u010fal\u0161om n\u00e1kupe? By som dovolil tvrdi\u0165, \u017ee v\u00edno naozaj mnoho zd\u00e1 sa, \u017ee chu\u0165 lep\u0161ie, ak sa poveda\u0165, \u017ee je to drah\u00e9, ak si predlo\u017ei\u0165 ju spolu s „hist\u00f3ria“. Navy\u0161e, rozdiel bude na \u00farovni skuto\u010dn\u00e9 pocity, sk\u00f4r ako z\u00e1vierky zo strachu, nach\u00e1dzaj\u00face sa na bul\u00edk. Tj dobr\u00fd marketing prid\u00e1va nielen na cenovku na polici, ale subjekt\u00edvne hodnoty v poh\u00e1ri. Za predpokladu, \u017ee on nie je „strane \u010dela“ na nie\u010do nejasn\u00e9.\n<\/p>\n
\nA to nie je v\u0161etko. Existuje ve\u013ea in\u00fdch nuansy, ktor\u00e9 s\u00fa \u010dasto prehliadan\u00e9 t\u00ed, ktor\u00ed odsudzuj\u00fa vysok\u00fa cenu. Napr\u00edklad, mlad\u00e9 \u010derven\u00e9 v\u00edna s dobr\u00fdm potenci\u00e1lom (n\u00e1zorn\u00fdm pr\u00edkladom \u2013 v\u00e1\u017een\u00ed Franc\u00fazsko). Ak ste vypi\u0165 f\u013ea\u0161u 4-rok-star\u00fd Bordeaux, s cie\u013eom pobavi\u0165 na v\u0161etky zaplaten\u00e9 4-5 tis\u00edc, potom sklamanie je takmer nevyhnutn\u00e9. Preto\u017ee 5 tis\u00edc, nie je to pre to, \u010do je teraz a \u010do sa stane cez rokov p\u00f4sobenia.\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Ve\u013emi \u010dasto mo\u017eno po\u010du\u0165 n\u00e1zor, \u017ee drah\u00e9 v\u00edno je viac marketing ako re\u00e1lna hodnota. Dlho som chcel nap\u00edsa\u0165 p\u00e1r slov na t\u00fato t\u00e9mu….<\/p>\n","protected":false},"author":1,"featured_media":1268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[],"class_list":["post-8195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-suvisiace-informacie"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/vine-nn.ru\/sk\/wp-json\/wp\/v2\/posts\/8195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vine-nn.ru\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vine-nn.ru\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vine-nn.ru\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vine-nn.ru\/sk\/wp-json\/wp\/v2\/comments?post=8195"}],"version-history":[{"count":0,"href":"https:\/\/vine-nn.ru\/sk\/wp-json\/wp\/v2\/posts\/8195\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vine-nn.ru\/sk\/wp-json\/wp\/v2\/media\/1268"}],"wp:attachment":[{"href":"https:\/\/vine-nn.ru\/sk\/wp-json\/wp\/v2\/media?parent=8195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vine-nn.ru\/sk\/wp-json\/wp\/v2\/categories?post=8195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vine-nn.ru\/sk\/wp-json\/wp\/v2\/tags?post=8195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}