{"id":7721,"date":"2020-01-14T14:18:30","date_gmt":"2020-01-14T11:18:30","guid":{"rendered":"http:\/\/vine-nn.ru\/vin-scump\/"},"modified":"2020-01-14T14:18:30","modified_gmt":"2020-01-14T11:18:30","slug":"vin-scump","status":"publish","type":"post","link":"https:\/\/vine-nn.ru\/ro\/vin-scump\/","title":{"rendered":"Vin scump:"},"content":{"rendered":"

<\/p>\n

\n Foarte des se poate auzi de p\u0103rere c\u0103 vin scump este mai mult de marketing dec\u00e2t de a lor real\u0103 demnitatea. Mult timp a vrut s\u0103 scrie c\u00e2teva cuvinte pe aceast\u0103 tem\u0103.\n<\/p>\n

Voi \u00eencepe cu teze: vinuri minunate \u00eentr-adev\u0103r mare.<\/p>\n

Vin prost de marketing nu este fix, ci o pute\u021bi ad\u0103uga real de „demnitate”.\n<\/p>\n

Adic\u0103, poate s\u0103 v\u00e2nd\u0103 ceea ce vinde, \u00een general, dificil de a (e.g. beaujolais nouveau), dar a portretiza acest mare vin \u0219i s\u0103 v\u00e2nd\u0103 \u00een marile mii \u2013 nu va func\u021biona.\n<\/p>\n

\nSe poate face un produs bun \u0219i de a-l vinde mult mai scump dec\u00e2t \u043d\u0435\u0440\u0430\u0441\u043a\u0440\u0443\u0447\u0435\u043d\u043d\u044b\u0435 analogi (e.g. cunoscute masive de brand de \u0219ampanie). Dar nu reu\u0219i s\u0103-l v\u00e2nd\u0103 la acela\u0219i pre\u021b, ca \u0219i „premium” de brand, cu diferen\u021bele de produc\u021bie.\n<\/p>\n

\n\u0218i de aici o mul\u021bime de lucruri interesante.
\nPrima \u00eentrebare: dac\u0103 exist\u0103 o diferen\u021b\u0103 real\u0103, \u00een afar\u0103 de pre\u021b? Putem considera om \u00een\u0219elat, dac\u0103 el nu se disting\u0103 \u00een orb degustare de vin scump la ieftin? \u0218i c\u0103, chiar dac\u0103 majoritatea nu vor, dar exist\u0103 oameni care \u00een mod constant vor? \u2013 dac\u0103 se poate \u00eenc\u0103 afirma c\u0103 nu exist\u0103 nici o diferen\u021b\u0103?\n<\/p>\n

\n\u0218i cel mai interesant la \u00eentrebarea: de ce, \u00een ciuda oric\u0103ror experimente \u0219i „dezv\u0103luiri”, masa de oameni continu\u0103 s\u0103 aleag\u0103 scump brand la urm\u0103toarele cump\u0103r\u0103turi? A\u0219 \u00eendr\u0103zni s\u0103 afirme: vin foarte mul\u021bi oameni cred independen\u021bei, dac\u0103 spune c\u0103 este scump, dac\u0103 depune, \u00eempreun\u0103 cu „istorie”. Mai mult dec\u00e2t at\u00e2t, diferen\u021ba va fi la nivel de senzatii reale, \u0219i nu de declara\u021bii, din teama de a p\u0103rea \u043b\u043e\u0445\u043e\u043c. Adic\u0103 bun de marketing adaug\u0103 nu numai \u0446\u0435\u043d\u043d\u0438\u043a\u0443 pe raft, dar \u0219i subiective de valoare \u00eentr-un pahar. Cu condi\u021bia c\u0103 el nu este „partea fundita” la ceva \u043d\u0435\u0432\u043d\u044f\u0442\u043d\u043e\u043c.\n<\/p>\n

\n\u0218i asta nu e tot. Exist\u0103 o mul\u021bime de alte nuan\u021be, care de multe ori nu sunt luate \u00een considerare de c\u0103tre cei care condamn\u0103 mare eticheta de pre\u021b. De exemplu, tinerii vin rosu, cu un poten\u021bial bun (un exemplu frapant \u2013 drag\u0103 Fran\u021ba). Dac\u0103 bea o sticla de 4 ani Bordeaux, cu scopul de a ob\u021bine pl\u0103cere de la tot 4-5 achitate de mii \u2013 este o dezam\u0103gire aproape inevitabil. Pentru c\u0103 5 mii de aceasta valoare nu pentru ceea ce este acum, ci pentru ceea ce va deveni peste ani de expunere.\n <\/p>\n","protected":false},"excerpt":{"rendered":"

Foarte des se poate auzi de p\u0103rere c\u0103 vin scump este mai mult de marketing dec\u00e2t de a lor real\u0103 demnitatea. Mult timp…<\/p>\n","protected":false},"author":1,"featured_media":1268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[],"class_list":["post-7721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-informatii-conexe"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/vine-nn.ru\/ro\/wp-json\/wp\/v2\/posts\/7721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vine-nn.ru\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vine-nn.ru\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vine-nn.ru\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vine-nn.ru\/ro\/wp-json\/wp\/v2\/comments?post=7721"}],"version-history":[{"count":0,"href":"https:\/\/vine-nn.ru\/ro\/wp-json\/wp\/v2\/posts\/7721\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vine-nn.ru\/ro\/wp-json\/wp\/v2\/media\/1268"}],"wp:attachment":[{"href":"https:\/\/vine-nn.ru\/ro\/wp-json\/wp\/v2\/media?parent=7721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vine-nn.ru\/ro\/wp-json\/wp\/v2\/categories?post=7721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vine-nn.ru\/ro\/wp-json\/wp\/v2\/tags?post=7721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}