{"id":7702,"date":"2020-01-14T14:09:18","date_gmt":"2020-01-14T11:09:18","guid":{"rendered":"http:\/\/vine-nn.ru\/vin-mariani\/"},"modified":"2020-01-14T14:09:18","modified_gmt":"2020-01-14T11:09:18","slug":"vin-mariani","status":"publish","type":"post","link":"https:\/\/vine-nn.ru\/ro\/vin-mariani\/","title":{"rendered":"Vin \u041c\u0430\u0440\u0438\u0430\u043d\u0438"},"content":{"rendered":"<p class=\"cite\">\n<strong>Vin Tonique mariani ofer\u0103 parcare gratuit\u0103<\/strong>, sau pur \u0219i simplu <strong>Vin \u041c\u0430\u0440\u0438\u0430\u043d\u0438<\/strong> este un vin tonic cu extract de frunze de coca, care a ap\u0103rut \u00een 1863 \u0219i \u00een scurt timp a devenit un hit mondial. Printre numeroasele sale imitatori a fost \u0219i &#8222;inventator&#8221; de Coca-Cola.\n<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/380ac42d5731d3b48bf8cb27d42df3ca.jpg\" \/><\/p>\n<p class=\"thesis\">\nL-a inventat francez chimist, originar din Corsica, &#8216; Angelo \u041c\u0430\u0440\u0438\u0430\u043d\u0438 (Angelo mariani ofer\u0103 parcare gratuit\u0103 \u0219i) sub impresia de cercetare medicului italian Paolo \u041c\u0430\u043d\u0442\u0435\u0433\u0430\u0446\u0446\u0430 despre presupusa propriet\u0103\u021bile benefice ale arbustului coca. Aceste scrieri l-au dus la ideea de a combina extract de frunze de coca, cu ro\u0219u \u0431\u043e\u0440\u0434\u043e\u0441\u043a\u0438\u043c vin \u00een propor\u021bie de 6 miligrame de coca pe uncie vin \u2013 a\u0219a s-a n\u0103scut vinul \u041c\u0430\u0440\u0438\u0430\u043d\u0438.\n<\/p>\n<p>\nRecomandat\u0103 o doz\u0103 se credea 2-3 pahare pe zi, care urmau a fi consumate \u00eenainte sau dup\u0103 mas\u0103 (pentru copii de dou\u0103 ori mai pu\u021bin). Vin \u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043b\u043e\u0441\u044c ca digestiv, aperitiv \u0219i tonic general.\n<\/p>\n<p>\nMiraculoas\u0103 b\u0103utur\u0103 a fost atribuit\u0103 proprietatea de a vindeca aproape toate bolile \u0219i \u00eenc\u0103rca\u021bi cu energie, at\u00e2t de necesar\u0103 oamenilor profesiilor creative \u0219i simplu \u0440\u0430\u0431\u043e\u0442\u044f\u0433\u0430\u043c.\n<\/p>\n<p>\nVin \u041c\u0430\u0440\u0438\u0430\u043d\u0438 a devenit un adev\u0103rat hit. Mai \u00eent\u00e2i super-tonic din vin cu ce a luat cu asalt ora\u0219ul s\u0103u natal \u2013 Paris, apoi \u0219i restul de Europa \u0219i SUA. C\u0103ut\u00e2nd un punct de sprijin \u00een noile teritorii, \u041c\u0430\u0440\u0438\u0430\u043d\u0438 a deschis birouri \u00een Londra, New York \u0219i Montreal. Pentru a men\u021bine cererea pentru produsul s\u0103u \u00een Statele Unite a deschis cea de-a doua laborator din New York.\n<\/p>\n<p>\nNu vin \u041c\u0430\u0440\u0438\u0430\u043d\u0438 a fost o mul\u021bime de concuren\u021bi \u0219i de imitatori, dar, datorit\u0103 succes o campanie de publicitate cu atragerea de celebritati, el a reu\u0219it s\u0103 v\u00e2nd\u0103 un vin de milioane de dolari.\n<\/p>\n<p>\nCampania de publicitate \u0443\u043f\u0438\u0440\u0430\u043b\u0430 c\u0103 vin \u041c\u0430\u0440\u0438\u0430\u043d\u0438 aprobat de doctori, dar adev\u0103ratul motor al v\u00e2nz\u0103rilor au fost recomand\u0103rile de celebritati, care \u00een publicitate a fost de a nu considera c\u0103: politicieni, actori, scriitori, lideri religio\u0219i, to\u021bi ca unul touted elixir magic.\n<\/p>\n<p class=\"thesis\">\nPrintre amatorii de b\u0103utur\u0103 au fost: Alexandru Dumas, Emile Zola, pre\u0219edin\u021bie, William mckinley \u0219i Ulysses s. Grant, numero\u0219i monarhi, inclusiv britanic\u0103 regina Victoria. Iar pe promo\u021bionale bun inceput pute\u021bi vedea Sarah Bernard \u0219i roman, papa Leo XIII, care chiar i-a \u00eenm\u00e2nat \u041c\u0430\u0440\u0438\u0430\u043d\u0438 medalia de aur!\n<\/p>\n<h3>Recomand\u0103rile medicale \u0219i de laud\u0103 de celebritati<\/h3>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2af0870409e82129f260a81d28a1396e.jpg\" \/><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/e1d48373f4dc0fa06df8ecfd289939d1.jpg\" \/><\/p>\n<h3>\u041c\u0430\u0440\u0438\u0430\u043d\u0438 anun\u021b\u0103 despre ob\u021binerea medaliei de aur la papa Leo XIII<\/h3>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/da761666589da0042fcb84e7e4b375dd.jpg\" \/><\/p>\n<p>\n Pentru c\u0103 medalia de aur? R\u0103spunsul la acest lucru ne d\u0103 o alt\u0103 publicitate. \u00cen ea se spune c\u0103 Tata a fost sincer adept al b\u0103uturii: &#8222;sfin\u021bia Sa a scris c\u0103, \u00een deplin apreciat efectul pozitiv al acestui vin tonic \u0219i \u00een semn de recuno\u0219tin\u021b\u0103, transmite domnului \u041c\u0430\u0440\u0438\u0430\u043d\u0438 medalia de aur cu propria imagine&#8221;.\n <\/p>\n<h3>Concuren\u021ba inflameaza&#8230;<\/h3>\n<p>\nA ap\u0103rut astfel o mul\u021bime de imitatori, de multe ori cu un produs de o calitate mai slab\u0103, c\u0103 la intersec\u021bia secolelor compania \u041c\u0430\u0440\u0438\u0430\u043d\u0438 a lansat o astfel de publicitate \u00een domeniul medical edi\u021bie a The Medical And Surgical Reporter :\n<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/c4a36de915e8afc039d7987b18cec0b7.jpg\" \/><\/p>\n<p class=\"cite\"><i>&#8222;Este IMPORTANT <\/p>\n<p>Cadrele medicale <\/p>\n<p>Frecvente pl\u00e2ngeri de la doctori \u0219i pacien\u021bi, legate de dezam\u0103gitoare \u0219i \u00eengrijor\u0103toare rezultate admitere imita\u021bii \u0219i \u00eenlocuitori (a\u0219a-numitele &#8222;Coca de Vinuri&#8221;) ne motiveaz\u0103 cu respect cere doctorilor care doresc s\u0103 prescrie vinul nostru, indica pacien\u021bilor la necesitatea de a lua exact \u0219i numai Vin \u041c\u0430\u0440\u0438\u0430\u043d\u0438 &#8222;<\/i>\n<\/p>\n<p>&#8216;Angelo \u041c\u0430\u0440\u0438\u0430\u043d\u0438 a murit \u00een 1914, cu c\u00e2teva luni \u00eenainte de \u00eenceperea Primului r\u0103zboi Mondial.<br \/>\nPrin acest timp, produsul s\u0103u deja a fost \u00eenconjurat de numeroase adversarii, at\u00e2t \u00een SUA, c\u00e2t \u0219i \u00een \u00eentreaga lume:\n <\/p>\n<ul>\n<li>Actul din anul 1906 cu privire la puritatea alimentelor \u0219i medicamentelor \u2013 legea care reglementeaz\u0103 marcarea produselor care con\u021bin cocain\u0103 \u0219i heroin\u0103 \u2013 a trebuit, \u00een teorie, de a trage \u00een jos un ton de promovare a cererilor \u041c\u0430\u0440\u0438\u0430\u043d\u0438 \u00een partea \u0444\u0435\u0435\u0440\u0438\u0447\u0435\u0441\u043a\u043e\u0439 de beneficii pentru s\u0103n\u0103tate \u0219i o men\u021biune de frunze de coca. Dar \u041c\u0430\u0440\u0438\u0430\u043d\u0438, se pare, cu aceasta s-a descurcat: \u00een cazul \u00een care \u00eentr-un mod deschis ignor\u00e2nd legea \u0219i sus\u021bin\u0103torii lui, undeva declar\u00e2nd despre lipsa de cocain\u0103 \u00een vinuri.\n<\/li>\n<li>Doctor din timp a publicat articole \u00een publica\u021bii medicale, care indic\u0103 faptul c\u0103 \u041c\u0430\u0440\u0438\u0430\u043d\u0438, de fapt, produs de vin alcoolizat \u00een New York laborator: declarate cu 10% a cet\u0103\u021bii s-au transformat \u00een actual de 16% \u0219i de mai sus \u2013 prin pre-dilu\u021bie adaug\u0103 coca alcool pur. Acest lucru a provocat o aprig\u0103 controvers\u0103 cu \u0432\u043b\u044f\u0441\u0442\u044f\u043c\u0438 despre juste\u021bea etichet\u0103 de vin \u041c\u0430\u0440\u0438\u0430\u043d\u0438 ca &#8222;limba francez\u0103&#8221;, \u00een timp ce acesta este, de fapt, se preg\u0103te\u0219te \u00een sua de laborator ca un cocktail cu cocain\u0103. Iar dac\u0103 eticheta de pe produs minte, atunci v\u00e2nz\u0103rile sale ar trebui s\u0103 fie, \u00een genere, a interzice, a \u00eencheiat oficialii. Evident, acest atac a fost dat serios de riposta, deoarece hype \u0437\u0430\u043c\u044f\u043b\u0438 destul de repede. \u0218i doar studii recente vin \u041c\u0430\u0440\u0438\u0430\u043d\u0438 e\u0219antion 1982, efectuate \u00een canadian de laborator cu ajutorul magnetic rezonant de scanare, a confirmat c\u0103 \u041c\u0430\u0440\u0438\u0430\u043d\u0438 \u00eentr-adev\u0103r \u043a\u0440\u0435\u043f\u0438\u043b vinurile sale.<\/li>\n<li>\u0410\u043d\u0442\u0438\u0430\u043b\u043a\u043e\u0433\u043e\u043b\u044c\u043d\u044b\u0435 campanie, \u043f\u0440\u043e\u043a\u0430\u0442\u0438\u0432\u0448\u0438\u0435\u0441\u044f de lume, de mult au redus pia\u021b\u0103 de desfacere pentru acest produs.<\/li>\n<li>\u00cen cre\u0219tere \u00een \u00eentreaga lume, anxietate, c\u0103 cocaina, considerat anterior \u00een mediu de asisten\u021b\u0103 medical\u0103 magic medicament, \u00een practic\u0103 se dovede\u0219te a fi periculos drog, departe de panaceu, a dus la adoptarea \u00een Statele Unite legii \u0413\u0430\u0440\u0440\u0438\u0441\u043e\u043d\u0430 privind impozitul pe substan\u021be narcotice \u00een 1914.<br \/>\nAceast\u0103 lege a luat \u00een tare \u0443\u0437\u0434\u0443 pia\u021ba \u043d\u0430\u0440\u043a\u043e\u0441\u043e\u0434\u0435\u0440\u0436\u0430\u0449\u0435\u0439 de produse.<\/li>\n<\/ul>\n<p>\n Potrivit unor estim\u0103ri, \u041c\u0430\u0440\u0438\u0430\u043d\u0438 \u0432\u044b\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u043b atacul de autorit\u0103\u021bile de reglementare din SUA p\u00e2n\u0103 \u00een 1910. \u00cen recente campanii de promovare a str\u0103lucit aceea\u0219i celebritate, ca \u0219i \u00eenainte, numai &#8222;indica\u021bii terapeutice&#8221; au devenit mai rezerva\u021bi (dar \u00eenc\u0103 nu sunt lipsite de entuziast de nuante).\n <\/p>\n<p>\u00cen timp ce el \u00eensu\u0219i \u041c\u0430\u0440\u0438\u0430\u043d\u0438 a c\u00e2\u0219tigat pe pagina sa de vina starea (\u00een urm\u0103 cu c\u00e2\u021biva ani la New York Times l-a numit &#8222;probabil, primul din lume \u043a\u043e\u043a\u0430\u0438\u043d\u043e\u0432\u044b\u043c un milionar&#8221;), unul dintre concuren\u021bi \u0219i-a continuat afacerea, devenind produc\u0103tor de cel mai cunoscut \u00een lume de suc. Deci, povestea ridicarea \u0219i c\u0103derea de vin \u041c\u0430\u0440\u0438\u0430\u043d\u0438 a f\u0103cut ironic \u0441\u044e\u0436\u0435\u0442\u043d\u044b\u0439 r\u00e2ndul s\u0103u.\n <\/p>\n<p>\n Printre vin snobi este preferat de poveste, poate nu lipsit de cota de adev\u0103r. Esen\u021ba ei const\u0103 \u00een urm\u0103toarele.\n <\/p>\n<p>\nCu 10 ani \u00een urm\u0103 boga\u021bi oameni de afaceri chinezi au devenit \u0440\u0430\u0441\u043a\u0443\u043f\u0430\u0442\u044c vinurile cele mai scumpe gospod\u0103rii Bordeaux, cre\u00e2nd cererea excesiv\u0103 \u0219i \u0432\u0437\u0432\u0438\u043d\u0442\u0438\u0432 la ei pre\u021burile. Ei au cumparat un vin bun, cu scopul de a demonstra bun\u0103st\u0103rii sau \u00een calitate de cadouri de afaceri la \u00eenchiderea tranzac\u021biilor de propor\u021bii. \u00cen acest caz, un gust de cea mai vin ei nu este deosebit de pl\u0103cut, de aceea l-au b\u0103ut cu Coca-Cola (\u041e\u043c\u043e\u0439\u0431\u043e\u0445 ce \u0442\u0435\u0440\u0440\u0438\u0431\u043b\u044c!).\n <\/p>\n<p>\nAcest lucru ne-am la ce&#8230; dac\u0103 Beau <strong>vin cu cola<\/strong>? Beau, desigur. \u0218i aceasta se nume\u0219te \u2013 cocktail <strong>\u041a\u0430\u043b\u0438\u043c\u043e\u0447\u043e<\/strong> (\u0431\u0430\u0441\u043a. Kalimotxo)\n <\/p>\n<p>\nDac\u0103 cineva \u00eentreg la minte se amestec\u0103 Chateau Lafite Rothschild sau Chateau Margaux cu Coca-Cola? Desigur, nu exist\u0103.\n <\/p>\n<p>\nEi bine, \u0219i, \u00een general, cineva vreodat\u0103 \u0441\u043f\u0443\u0441\u043a\u0430\u043b bani \u00een vasul de toalet\u0103 \u00een acest mod? Iar atunci! A\u021bi v\u0103zut ce fac cu scump \u0219ampanie \u00een \u043b\u0430\u0443\u043d\u0436\u0430\u0445 cluburi de noapte?\n <\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/30ea1c58ee9b99ee5b4bd78c623db020.jpg\" \/><\/p>\n<h3>\nCe leg\u0103tur\u0103 au toate acestea cu vina \u041c\u0430\u0440\u0438\u0430\u043d\u0438?<br \/>\n <\/h3>\n<p>\nA\u0219a cum am men\u021bionat deja, acesta a fost unul dintre extrem de numeroasele tonic b\u0103uturi Vest a timpului. Una dintre americani simulatoare de \u041c\u0430\u0440\u0438\u0430\u043d\u0438 a fost un fel de <strong>John Pemberton (John S. Pemberton) <\/strong> \u2013 farmacist, domiciliat \u00een Atlanta. Francez Coca-Vin \u041f\u0435\u043c\u0431\u0435\u0440\u0442\u043e\u043d\u0430, care a fost lansat\u0103 pe pia\u021b\u0103 \u00een 1885, nu a reu\u0219it s\u0103 c\u00e2\u0219tige o mare popularitate. Acest lucru a fost o b\u0103utur\u0103 alcoolic\u0103, dar originea exact\u0103 a vinului, de la care l-au f\u0103cut, nu se \u0219tie.\n<\/p>\n<p>\nLiteralmente \u00een anul apari\u021biei acestui vin, autorit\u0103\u021bile statului au anun\u021bat c\u0103, anul viitor, alcoolul va fi \u00een afara legii. Pemberton a fost nevoit s\u0103-l exclud\u0103 din b\u0103utur\u0103. Schimbarea re\u021beta, el a botezat noul produs <strong>Coca-Cola<\/strong>&#8230;\n <\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/26b4767a332bc57634511ba1cecae362.jpg\" \/><\/p>\n<p>\n\u0218i iat\u0103, dac\u0103 ia aceast\u0103 poveste pentru adev\u0103rul, atunci, dup\u0103 mai bine de 125 de ani, Coca-Cola \u041f\u0435\u043c\u0431\u0435\u0440\u0442\u043e\u043d\u0430 (deja f\u0103r\u0103 de coca), \u00een cele din urm\u0103, s-a legat de cel mai bun vin de Bordeaux. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vin Tonique mariani ofer\u0103 parcare gratuit\u0103, sau pur \u0219i simplu Vin \u041c\u0430\u0440\u0438\u0430\u043d\u0438 este un vin tonic cu extract de frunze de coca, care&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[],"class_list":["post-7702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-informatii-conexe"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/vine-nn.ru\/ro\/wp-json\/wp\/v2\/posts\/7702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vine-nn.ru\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vine-nn.ru\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vine-nn.ru\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vine-nn.ru\/ro\/wp-json\/wp\/v2\/comments?post=7702"}],"version-history":[{"count":0,"href":"https:\/\/vine-nn.ru\/ro\/wp-json\/wp\/v2\/posts\/7702\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vine-nn.ru\/ro\/wp-json\/wp\/v2\/media\/1268"}],"wp:attachment":[{"href":"https:\/\/vine-nn.ru\/ro\/wp-json\/wp\/v2\/media?parent=7702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vine-nn.ru\/ro\/wp-json\/wp\/v2\/categories?post=7702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vine-nn.ru\/ro\/wp-json\/wp\/v2\/tags?post=7702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}