{"id":6125,"date":"2020-01-12T22:44:26","date_gmt":"2020-01-12T19:44:26","guid":{"rendered":"http:\/\/vine-nn.ru\/dargs-vins\/"},"modified":"2020-01-12T22:44:26","modified_gmt":"2020-01-12T19:44:26","slug":"dargs-vins","status":"publish","type":"post","link":"https:\/\/vine-nn.ru\/lv\/dargs-vins\/","title":{"rendered":"D\u0101rgs v\u012bns:"},"content":{"rendered":"

<\/p>\n

\n \u013boti bie\u017ei var dzird\u0113t viedokli, ka d\u0101rgie v\u012bni \u2013 tas ir vair\u0101k m\u0101rketinga nek\u0101 to re\u0101l\u0101 cie\u0146u. Jau sen grib\u0113ju uzrakst\u012bt p\u0101ris v\u0101rdus par \u0161o t\u0113mu.\n<\/p>\n

S\u0101k\u0161u ar t\u0113zi: great v\u012bns ir patie\u0161\u0101m lieliski.<\/p>\n

Sliktu v\u012bnu tirdzniec\u012bbu nav noteikt, bet labam var pievienot “re\u0101l\u0101 cie\u0146u”.\n<\/p>\n

Tas ir, j\u016bs varat b\u016bt iesp\u0113jai p\u0101rdot kaut ko, kas p\u0101rdot visp\u0101r, gr\u016bti (e.g. beaujolais nouveau), bet att\u0113lot \u0161o lielisko v\u012bnu un p\u0101rdot par lielu t\u016bksto\u0161iem \u2013 nesan\u0101ks.\n<\/p>\n

\nVar dot labu produktu un to p\u0101rdot iev\u0113rojami d\u0101rg\u0101k, nek\u0101 to \u043d\u0435\u0440\u0430\u0441\u043a\u0440\u0443\u0447\u0435\u043d\u043d\u044b\u0435 analogi (e.g. zin\u0101m\u0101s masveida markas \u0161ampanie\u0161a). Bet nesan\u0101ks p\u0101rdot par to pa\u0161u cenu, ka ar\u012b “premium” z\u012bmolu, kam ir at\u0161\u0137ir\u012bbas ra\u017eo\u0161an\u0101.\n<\/p>\n

\nUn te ir ne mazums interesanta.
\nPirmais jaut\u0101jums: vai ir k\u0101da re\u0101la at\u0161\u0137ir\u012bba, iz\u0146emot cenu? Vai var uzskat\u012bt par cilv\u0113ka kr\u0101p\u0161anas gad\u012bjumiem, ja vi\u0146\u0161 ne ar ko neat\u0161\u0137iras akl\u0101 degust\u0101cija, d\u0101rgu v\u012bnu no l\u0113tu? Un kas, pat ja liel\u0101k\u0101 da\u013ca to izdar\u012bt nevar, bet ir cilv\u0113ki, kas stabili var\u0113s? \u2013 vai joproj\u0101m apgalvo, ka nav at\u0161\u0137ir\u012bba?\n<\/p>\n

\nUn ir interesants jaut\u0101jums: k\u0101p\u0113c, neraugoties ne uz k\u0101diem eksperimentiem un “atkl\u0101smes”, cilv\u0113ku masa turpina izv\u0113l\u0113ties d\u0101rgu z\u012bmolu ar \u0161\u0101diem pirkumiem? Es uzdro\u0161inos apgalvot: v\u012bns tie\u0161\u0101m daudziem \u0161\u0137iet \u0432\u043a\u0443\u0441\u043d\u0435\u0439, ja teikt, ka tas ir \u013coti d\u0101rgs, ja tas j\u0101iesniedz kop\u0101 ar “v\u0113sturi”. Turkl\u0101t, at\u0161\u0137ir\u012bba b\u016bs l\u012bmen\u012b re\u0101las izj\u016btas, nevis pazi\u0146ojumiem no bail\u0113m likties \u043b\u043e\u0445\u043e\u043c. T.i., labs m\u0101rketinga piebilst, ne tikai \u0446\u0435\u043d\u043d\u0438\u043a\u0443 uz plaukta, bet ar\u012b subjekt\u012bvo v\u0113rt\u012bbu gl\u0101z\u0113. Ar nosac\u012bjumu, ka vi\u0146\u0161 nav “bant\u012bti s\u0101nos” uz kaut ko \u043d\u0435\u0432\u043d\u044f\u0442\u043d\u043e\u043c.\n<\/p>\n

\nUn tas neb\u016bt nav viss. Ir ar\u012b daudz citu nian\u0161u, kas bie\u017ei netiek \u0146emti v\u0113r\u0101 tiem, kas nosoda augstu cenu. Piem\u0113ram, jaunie sarkanie v\u012bni ar labu potenci\u0101lu (spilgts piem\u0113rs \u2013 d\u0101rg\u0101 Francija). Ja izdzert pudeli 4 gadu Bordeaux, ar m\u0113r\u0137i ieg\u016bt baudu uz visu 4-5 maks\u0101 t\u016bksto\u0161us \u2013 tad vil\u0161an\u0101s ir gandr\u012bz neizb\u0113gama. T\u0101p\u0113c, ka 5 t\u016bksto\u0161i v\u0113rts nav par to, k\u0101da ir tagad, bet par to, k\u0101da b\u016bs p\u0113c gadiem ekspon\u0113\u0161anas laiku.\n <\/p>\n","protected":false},"excerpt":{"rendered":"

\u013boti bie\u017ei var dzird\u0113t viedokli, ka d\u0101rgie v\u012bni \u2013 tas ir vair\u0101k m\u0101rketinga nek\u0101 to re\u0101l\u0101 cie\u0146u. Jau sen grib\u0113ju uzrakst\u012bt p\u0101ris v\u0101rdus…<\/p>\n","protected":false},"author":1,"featured_media":1268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-6125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-saistita-informacija"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/vine-nn.ru\/lv\/wp-json\/wp\/v2\/posts\/6125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vine-nn.ru\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vine-nn.ru\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vine-nn.ru\/lv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vine-nn.ru\/lv\/wp-json\/wp\/v2\/comments?post=6125"}],"version-history":[{"count":0,"href":"https:\/\/vine-nn.ru\/lv\/wp-json\/wp\/v2\/posts\/6125\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vine-nn.ru\/lv\/wp-json\/wp\/v2\/media\/1268"}],"wp:attachment":[{"href":"https:\/\/vine-nn.ru\/lv\/wp-json\/wp\/v2\/media?parent=6125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vine-nn.ru\/lv\/wp-json\/wp\/v2\/categories?post=6125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vine-nn.ru\/lv\/wp-json\/wp\/v2\/tags?post=6125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}