{"id":6106,"date":"2020-01-12T22:36:07","date_gmt":"2020-01-12T19:36:07","guid":{"rendered":"http:\/\/vine-nn.ru\/vins-mariani\/"},"modified":"2020-01-12T22:36:07","modified_gmt":"2020-01-12T19:36:07","slug":"vins-mariani","status":"publish","type":"post","link":"https:\/\/vine-nn.ru\/lv\/vins-mariani\/","title":{"rendered":"V\u012bns \u041c\u0430\u0440\u0438\u0430\u043d\u0438"},"content":{"rendered":"<p class=\"cite\">\n<strong>Vin Tonique Mariani<\/strong>, vai vienk\u0101r\u0161i <strong>V\u012bna \u041c\u0430\u0440\u0438\u0430\u043d\u0438<\/strong> \u2013 tas ir v\u012bna toniks ar ekstraktu kokas lapas, kas 1863. gad\u0101 un \u012bs\u0101 laik\u0101 k\u013cuvis par pasaules hitu. Starp t\u0101s daudzaj\u0101m atdarin\u0101t\u0101ji bija un &#8220;izgudrot\u0101js&#8221; Coca-Cola.\n<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/772fe3bdba3e625a6506727e753dcd68.jpg\" \/><\/p>\n<p class=\"thesis\">\nTo izgudroja fran\u010du \u0137\u012bmi\u0137is, dzimis Korsik\u0101, Izslav\u0113t\u0101 \u041c\u0430\u0440\u0438\u0430\u043d\u0438 (Angelo Mariani) iespaids no p\u0113t\u012bjumiem it\u0101lie\u0161u \u0101rsts Paolo \u041c\u0430\u043d\u0442\u0435\u0433\u0430\u0446\u0446\u0430 ir aizdomas par vesel\u012bgaj\u0101m \u012bpa\u0161\u012bb\u0101m \u043a\u043e\u043a\u0430\u0438\u043d\u043e\u0432\u043e\u0433\u043e kr\u016bma. \u0160ie darbi lika vi\u0146am ideju apvienot ekstrakts kokas lapas ar sarkanu \u0431\u043e\u0440\u0434\u043e\u0441\u043a\u0438\u043c v\u012bnu proporcijas ir 6 miligrami, kokas par unci vaina \u2013 t\u0101 ir piedzimu\u0161i v\u012bns \u041c\u0430\u0440\u0438\u0430\u043d\u0438.\n<\/p>\n<p>\nIeteicamo devu tika uzskat\u012bts 2-3 gl\u0101zes dien\u0101, ko vajadz\u0113tu lietot pirms vai p\u0113c \u0113\u0161anas, (b\u0113rniem uz pusi maz\u0101k). V\u012bns \u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043b\u043e\u0441\u044c k\u0101 \u0434\u0438\u0436\u0435\u0441\u0442\u0438\u0432, aperit\u012bvs un sp\u0113cino\u0161s l\u012bdzeklis.\n<\/p>\n<p>\n\u0160o br\u012bni\u0161\u0137\u012bgo dz\u0113rienu tika \u012bpa\u0161\u012bba dziedin\u0101t teju vai visas kaites un uzl\u0101d\u0113t ar ener\u0123iju, kas tik nepiecie\u0161ama cilv\u0113kiem, rado\u0161o profesiju p\u0101rst\u0101vji un vienk\u0101r\u0161i \u0440\u0430\u0431\u043e\u0442\u044f\u0433\u0430\u043c.\n<\/p>\n<p>\nV\u012bns \u041c\u0430\u0440\u0438\u0430\u043d\u0438 k\u013cuvis par \u012bstu h\u012btu. Vispirms super-toniks no v\u012bna ar koku v\u0113tra pa\u0146\u0113ma savu dzimto pils\u0113tu \u2013 Par\u012bzi, bet p\u0113c tam ar\u012b p\u0101r\u0113j\u0101 Eirop\u0101 un ASV. Cen\u0161oties nostiprin\u0101t jauno teritoriju, \u041c\u0430\u0440\u0438\u0430\u043d\u0438 atv\u0113ra biroju London\u0101, \u0145ujork\u0101 un Monre\u0101l\u0101. Lai saglab\u0101tu piepras\u012bjuma par savu produktu Amerikas Savienotaj\u0101s valst\u012bs vi\u0146\u0161 atv\u0113ra otro laboratorij\u0101 \u0145ujork\u0101.\n<\/p>\n<p>\nPie v\u012bna \u041c\u0430\u0440\u0438\u0430\u043d\u0438 bija daudz konkurentu un atdarin\u0101t\u0101jiem, bet, pateicoties veiksm\u012bgu rekl\u0101mas kampa\u0146u ar slaven\u012bbu piesaisti, vi\u0146am izdev\u0101s p\u0101rdot savu v\u012bnu miljoniem dol\u0101ru.\n<\/p>\n<p>\nRekl\u0101mas kampa\u0146a \u0443\u043f\u0438\u0440\u0430\u043b\u0430 uz to, ka v\u012bns ir \u041c\u0430\u0440\u0438\u0430\u043d\u0438 apstiprin\u0101ta dakteriem, bet re\u0101l\u0101 p\u0101rdo\u0161anas vad\u012bt\u0101js bija ieteikumus slaven\u012bbas, kuru rekl\u0101mas bija neskait\u0101s: politi\u0137i, aktieri, rakstnieki, reli\u0123iskie l\u012bderi, \u2013 visi k\u0101 viens ir touted burvju eliks\u012brs.\n<\/p>\n<p class=\"thesis\">\nTuvum\u0101 dz\u0113riena cien\u012bt\u0101jiem bija: Aleksandrs Dim\u0101, Em\u012bls Zol\u0101, prezidenti William mckinley un Ulysses s. Grant, daudzi valdnieki, ieskaitot lielbrit\u0101nijas karalieni Viktoriju. Bet rekl\u0101mas \u043f\u043e\u0441\u0442\u0435\u0440\u0430\u0445 var\u0113ja redz\u0113t Sara Bern\u0101rs un romas p\u0101vests Leo XIII, kas pat pasniedza \u041c\u0430\u0440\u0438\u0430\u043d\u0438 zelta meda\u013cu!\n<\/p>\n<h3>Medic\u012bnas ieteikumiem un uzslav\u0101m slaven\u012bbas<\/h3>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/5592d3206a6bdb911c1d4034447b5b1a.jpg\" \/><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/b7b43a884ee8105e6d566cf6cc720cd6.jpg\" \/><\/p>\n<h3>\u041c\u0430\u0440\u0438\u0430\u043d\u0438 pazi\u0146o par ieg\u016bt zelta meda\u013cas no p\u0101vesta Leo XIII<\/h3>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/1cc7adfa8c82f6919379d1ba77c47157.jpg\" \/><\/p>\n<p>\n Par ko zelta meda\u013cu? Atbildot uz tas mums dod v\u0113l viena rekl\u0101ma. Taj\u0101 teikts, ka T\u0113tis bija sirsn\u012bgs dz\u0113riena cien\u012bt\u0101js: &#8220;Vi\u0146a sv\u0113t\u012bba raksta, ka piln\u012bb\u0101 nov\u0113rt\u0113ja pozit\u012bvo ietekmi \u0161\u012b v\u012bna toniku un atzin\u012bbu, nodod misteram \u041c\u0430\u0440\u0438\u0430\u043d\u0438 zelta meda\u013cu ar savu att\u0113lu&#8221;.\n <\/p>\n<h3>Konkurence, uzplaukst&#8230;<\/h3>\n<p>\nPar\u0101d\u012bj\u0101s tik daudz atdarin\u0101t\u0101ji, bie\u017ei vien ar produktu zem\u0101kas kvalit\u0101tes, kas uz krustojuma gadsimtiem uz\u0146\u0113mums \u041c\u0430\u0440\u0438\u0430\u043d\u0438 izlaida l\u016bk \u0161\u0101du rekl\u0101mu medic\u012bnas izdevum\u0101 &#8221; The Medical And Surgical Reportieris :\n<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/46a8a59e9b4bcb680b714ba17f5e1689.jpg\" \/><\/p>\n<p class=\"cite\"><i>&#8220;SVAR\u012aGI <\/p>\n<p>Medic\u012bnas darbiniekiem <\/p>\n<p>Bie\u017eas s\u016bdz\u012bbas no \u0101rstiem un pacientiem, kas saist\u012bti ar vil\u0161anos un \u0431\u0435\u0441\u043f\u043e\u043a\u043e\u044f\u0449\u0438\u043c\u0438 rezult\u0101tiem pie\u0146em\u0161anas simul\u0101cijas un to aizst\u0101j\u0113ji (t\u0101 saukto &#8220;Coca V\u012bnu&#8221;) mudina m\u016bs ar cie\u0146u l\u016bgt \u0101rstu, kas v\u0113las \u043f\u0440\u043e\u043f\u0438\u0441\u044b\u0432\u0430\u0442\u044c m\u016bsu v\u012bns, nor\u0101d\u012bt pacientiem uz nepiecie\u0161am\u012bbu pie\u0146emt tie\u0161i un tikai V\u012bns \u041c\u0430\u0440\u0438\u0430\u043d\u0438 &#8220;<\/i>\n<\/p>\n<p>Izslav\u0113t\u0101 \u041c\u0430\u0440\u0438\u0430\u043d\u0438 miris 1914, da\u017eus m\u0113ne\u0161us pirms Pirm\u0101 Pasaules.<br \/>\nL\u012bdz tam laikam vi\u0146a produkts jau tika norobe\u017eota ar daudziem pretiniekiem, gan ASV, gan vis\u0101 pasaul\u0113:\n <\/p>\n<ul>\n<li>Akts 1906. gada un par t\u012br\u012bbu p\u0101rtikas produktiem un medikamentiem, \u2013 likums, kas regul\u0113 produktu mar\u0137\u0113\u0161anu, kas satur koka\u012bnu un hero\u012bnu \u2013 bija, p\u0113c idejas, atva\u0161u nosaka toni rekl\u0101mas pazi\u0146ojumus \u041c\u0430\u0440\u0438\u0430\u043d\u0438 da\u013c\u0101 \u0444\u0435\u0435\u0440\u0438\u0447\u0435\u0441\u043a\u043e\u0439 vesel\u012bbu un piemin\u0113t kokas lapas. Bet \u041c\u0430\u0440\u0438\u0430\u043d\u0438, \u0161\u0137iet, ar to ir ticis gal\u0101: kaut kur, klaji ignor\u0113jot likumu un vi\u0146a atbalst\u012bt\u0101ju, kur pasludina par to, ka nav koka\u012bna saviem v\u012bniem.\n<\/li>\n<li>Doktora laika public\u0113ja rakstu medic\u012bnas izdevumos, kas nor\u0101da uz to, ka \u041c\u0430\u0440\u0438\u0430\u043d\u0438, p\u0113c b\u016bt\u012bbas, ir veicis \u043a\u0440\u0435\u043f\u043b\u0435\u043d\u043e\u0435 v\u012bns sav\u0101 \u0145ujorkas laboratorij\u0101: pieteiktie 10% cietoksnis p\u0101rv\u0113rt\u0101s par faktisko 16% un augst\u0101k \u2013 sakar\u0101 ar iepriek\u0161 at\u0161\u0137aid\u012btu kuru v\u0113laties pievienot, kokas t\u012bru spirtu. Tas izrais\u012bja karstas debates ar \u0432\u043b\u044f\u0441\u0442\u044f\u043c\u0438 par tiesiskuma mar\u0137\u0113\u0161anas v\u012bna \u041c\u0430\u0440\u0438\u0430\u043d\u0438 k\u0101 &#8220;fran\u010du&#8221;, bet tas faktiski tiek gatavots amerik\u0101\u0146u lab k\u0101 kokteili ar koka\u012bnu. Bet, ja uz produkta eti\u0137etes melo, tad t\u0101 p\u0101rdo\u0161ana b\u016btu visp\u0101r aizliegt, nosl\u0113dzis amatpersonas. Protams, \u0161o uzbrukumu tika dots nopietns pretspars, jo hype \u0437\u0430\u043c\u044f\u043b\u0438 diezgan \u0101tri. Un tikai jaun\u0101kie p\u0113t\u012bjumi v\u012bna \u041c\u0430\u0440\u0438\u0430\u043d\u0438 parauga 1982 gada, kas veikti kan\u0101das laboratorij\u0101, izmantojot magn\u0113tisk\u0101s rezonanses sken\u0113\u0161anas, apstiprin\u0101ja, ka \u041c\u0430\u0440\u0438\u0430\u043d\u0438 tie\u0161\u0101m \u043a\u0440\u0435\u043f\u0438\u043b savu v\u012bnu.<\/li>\n<li>\u0410\u043d\u0442\u0438\u0430\u043b\u043a\u043e\u0433\u043e\u043b\u044c\u043d\u044b\u0435 kampa\u0146as nes pasaul\u0113, stipri samazin\u0101ja noieta tirgus \u0161im produktam.<\/li>\n<li>Pieaug vis\u0101 pasaul\u0113 ba\u017eas, ka koka\u012bns, \u0441\u0447\u0438\u0442\u0430\u0432\u0448\u0438\u0439\u0441\u044f agr\u0101k medic\u012bnas vid\u0113 burvju z\u0101l\u0113m, praks\u0113 izr\u0101d\u0101s b\u012bstama narkotika, t\u0101lu no ide\u0101l\u0101 varianta, lika pie\u0146emt Amerikas Savienotaj\u0101s valst\u012bs likuma \u0413\u0430\u0440\u0440\u0438\u0441\u043e\u043d\u0430 par nodokli par narkotisk\u0101s vielas 1914. gad\u0101.<br \/>\n\u0160is likums bija stingr\u0101 \u0443\u0437\u0434\u0443 tirgus \u043d\u0430\u0440\u043a\u043e\u0441\u043e\u0434\u0435\u0440\u0436\u0430\u0449\u0435\u0439 produktu.<\/li>\n<\/ul>\n<p>\n Saska\u0146\u0101 ar da\u017eiem apr\u0113\u0137iniem, \u041c\u0430\u0440\u0438\u0430\u043d\u0438 bija aptur\u0113jis uzbrukums regulatori ASV l\u012bdz pat 1910. gadam. Vi\u0146a jaun\u0101k\u0101s rekl\u0101mas kampa\u0146as sp\u012bd\u0113ja t\u0101das pa\u0161as slaven\u012bbas, kas iepriek\u0161, tikai &#8220;indik\u0101cijas&#8221; ir k\u013cuvu\u0161i \u0441\u0434\u0435\u0440\u0436\u0430\u043d\u044b (bet joproj\u0101m nezaud\u0113 entuziasmu to\u0146os).\n <\/p>\n<p>Bet pats \u041c\u0430\u0440\u0438\u0430\u043d\u0438 nopeln\u012bjis sav\u0101 vaina st\u0101voklis (pirms da\u017eiem gadiem New York Times nosauca to par &#8220;iesp\u0113jams, ir pirmais pasaul\u0113 \u043a\u043e\u043a\u0430\u0438\u043d\u043e\u0432\u044b\u043c miljon\u0101rs&#8221;), viens no vi\u0146a konkurentiem ir turpin\u0101jis uz\u0146\u0113m\u0113jdarb\u012bbu, k\u013c\u016bstot ra\u017eot\u0101js slaven\u0101kajiem pasaul\u0113 g\u0101z\u0113tie dz\u0113rieni. T\u0101 v\u0113sture k\u0101pumu un kritumu v\u012bna \u041c\u0430\u0440\u0438\u0430\u043d\u0438 veikusi ironisks si\u017eeta pav\u0113rsienu.\n <\/p>\n<p>\n Starp v\u012bna neb\u016btisko ir m\u012b\u013c\u0101k\u0101 baika, iesp\u0113jams, nav kam da\u013ca paties\u012bbas. T\u0101s b\u016bt\u012bba ir \u0161\u0101da.\n <\/p>\n<p>\nGadus 10 atpaka\u013c bag\u0101ts \u0137\u012bnas uz\u0146\u0113m\u0113ji ir k\u013cuvu\u0161i \u0440\u0430\u0441\u043a\u0443\u043f\u0430\u0442\u044c v\u012bna d\u0101rg\u0101kajiem saimniec\u012bbas Bordo, izveidojot liels piepras\u012bjums un \u0432\u0437\u0432\u0438\u043d\u0442\u0438\u0432 uz tiem cenas. Vi\u0146i pirka labu v\u012bnu, lai demonstr\u0113tu labkl\u0101j\u012bbas vai k\u0101 biznesa d\u0101vanas aizv\u0113r\u0161ana lieliem dar\u012bjumiem. Pie tam, gar\u0161a no v\u012bna vi\u0146iem ne \u012bpa\u0161i patika, t\u0101p\u0113c vi\u0146i dz\u0113ra to ar Coca-Kolu (\u041e\u043c\u043e\u0439\u0431\u043e\u0445, k\u0101da \u0442\u0435\u0440\u0440\u0438\u0431\u043b\u044c!).\n <\/p>\n<p>\nTas mums ir uz ko&#8230; Dzer vai <strong>v\u012bnu ar kolu<\/strong>? Dzert, protams. Un to sauc par \u2013 kokteilis <strong>\u041a\u0430\u043b\u0438\u043c\u043e\u0447\u043e<\/strong> (\u0431\u0430\u0441\u043a. Kalimotxo)\n <\/p>\n<p>\nB\u016bs, vai k\u0101ds vi\u0146u ties\u012bbas pr\u0101t\u0101 samaisa Chateau Lafite Rothschild vai Chateau Margo ar Coca-Kolu? Protams, n\u0113.\n <\/p>\n<p>\nNu k\u0101 visp\u0101r k\u0101ds k\u0101dreiz \u0441\u043f\u0443\u0441\u043a\u0430\u043b naudu tualetes pods l\u012bdz\u012bg\u0101 veid\u0101? K\u0101 tad! J\u016bs esat redz\u0113ju\u0161i, ko dara ar d\u0101rgu \u0161ampanieti \u043b\u0430\u0443\u043d\u0436\u0430\u0445 naktsklubos?\n <\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/4139ba26d13805509e7c75e90a80707e.jpg\" \/><\/p>\n<h3>\nK\u0101da attieksme, tas viss ir pie vainas \u041c\u0430\u0440\u0438\u0430\u043d\u0438?<br \/>\n <\/h3>\n<p>\nK\u0101 m\u0113s jau iepriek\u0161 min\u0113ts, tas bija viens no \u013coti daudziem toniz\u0113jo\u0161iem dz\u0113rieniem Rietumiem laika. Viens no amerik\u0101\u0146u impersonators \u041c\u0430\u0440\u0438\u0430\u043d\u0438 bija k\u0101ds <strong>J\u0101nis \u041f\u0435\u043c\u0431\u0435\u0440\u0442\u043e\u043d (John S. Pemberton) <\/strong> \u2013 farmaceite, dz\u012bvo Atlant\u0101. Francijas Coca-V\u012bns \u041f\u0435\u043c\u0431\u0435\u0440\u0442\u043e\u043d\u0430, sad\u012bgu\u0161u tirg\u016b 1885, nav izdevies iekarot lielu popularit\u0101ti. Tas bija alkoholisks dz\u0113riens, bet prec\u012bzu izcelsmi v\u012bna, no kura to dar\u012bja, nav zin\u0101ms.\n<\/p>\n<p>\nBurtiski gad\u0101 par\u0101d\u0101s v\u012bna varas \u0161tata pazi\u0146oja, ka no n\u0101kam\u0101 gada alkoholu \u0101rpus likuma. \u041f\u0435\u043c\u0431\u0435\u0440\u0442\u043e\u043d bija spiests izsl\u0113gt to no sava dz\u0113riena. Mainot recept\u016bru, vi\u0146\u0161 nokrist\u012bja savu jauno produktu <strong>Coca-Cola<\/strong>&#8230;\n <\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/4e4b1eb5a46302aa48d13527af2fe104.jpg\" \/><\/p>\n<p>\nUn, l\u016bk, ja pie\u0146em, ka \u0161o st\u0101stu par paties\u012bbu, tad p\u0113c vair\u0101k nek\u0101 125 gadus, Coca-Cola \u041f\u0435\u043c\u0431\u0435\u0440\u0442\u043e\u043d\u0430 (jau bez kokas), beidzot, savienojos ar lab\u0101ko v\u012bnu no Bordo. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vin Tonique Mariani, vai vienk\u0101r\u0161i V\u012bna \u041c\u0430\u0440\u0438\u0430\u043d\u0438 \u2013 tas ir v\u012bna toniks ar ekstraktu kokas lapas, kas 1863. gad\u0101 un \u012bs\u0101 laik\u0101 k\u013cuvis&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-6106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-saistita-informacija"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/vine-nn.ru\/lv\/wp-json\/wp\/v2\/posts\/6106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vine-nn.ru\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vine-nn.ru\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vine-nn.ru\/lv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vine-nn.ru\/lv\/wp-json\/wp\/v2\/comments?post=6106"}],"version-history":[{"count":0,"href":"https:\/\/vine-nn.ru\/lv\/wp-json\/wp\/v2\/posts\/6106\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vine-nn.ru\/lv\/wp-json\/wp\/v2\/media\/1268"}],"wp:attachment":[{"href":"https:\/\/vine-nn.ru\/lv\/wp-json\/wp\/v2\/media?parent=6106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vine-nn.ru\/lv\/wp-json\/wp\/v2\/categories?post=6106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vine-nn.ru\/lv\/wp-json\/wp\/v2\/tags?post=6106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}