{"id":6382,"date":"2020-01-13T00:50:54","date_gmt":"2020-01-12T21:50:54","guid":{"rendered":"http:\/\/vine-nn.ru\/brangus-vynas\/"},"modified":"2020-01-13T00:50:54","modified_gmt":"2020-01-12T21:50:54","slug":"brangus-vynas","status":"publish","type":"post","link":"https:\/\/vine-nn.ru\/lt\/brangus-vynas\/","title":{"rendered":"Brangus vynas:"},"content":{"rendered":"

<\/p>\n

\n Labai da\u017enai galima i\u0161girsti nuomon\u0119, kad brangus vynas \u2013 tai daugiau marketingo, nei j\u0173 tikrasis orumas. Jau seniai nor\u0117jau para\u0161yti kelet\u0105 \u017eod\u017ei\u0173 \u0161ia tema.\n<\/p>\n

Prad\u0117siu nuo \u0442\u0435\u0437\u0438\u0441\u0430: didieji vyno tikrai puikus.<\/p>\n

Blogas vyno rinkodaros ne i\u0161spr\u0119sti, o gero galima prid\u0117ti „realaus orum\u0105”.\n<\/p>\n

Tai yra, galite sugeb\u0117ti parduoti tai, k\u0105 parduoti apskritai sunku (e.g. \u0431\u043e\u0436\u043e\u043b\u0435 \u043d\u0443\u0432\u043e), bet vaizduoti i\u0161 \u0161io puikus vynas ir parduoti u\u017e did\u017ei\u0173j\u0173 t\u016bkstan\u010diai \u2013 nei\u0161eis.\n<\/p>\n

\nGalite padaryti ger\u0105 produkt\u0105 ir j\u012f parduoti \u017eymiai brangiau, nei jo \u043d\u0435\u0440\u0430\u0441\u043a\u0440\u0443\u0447\u0435\u043d\u043d\u044b\u0435 kolegomis (e.g. \u017einomos mas\u0117s prek\u0117s \u0161ampano). Bet negali gauti j\u012f parduoti u\u017e t\u0105 pa\u010di\u0105 kain\u0105, kaip ir „premium” prek\u0117s \u017eenklas, turintis skirtum\u0173 gamyboje.\n<\/p>\n

\nIr \u010dia nema\u017eai \u012fdomaus.
\nPirmas klausimas: ar yra realus skirtumas, be kainos? Ar galima laikyti \u017emogaus \u043e\u0431\u043c\u0430\u043d\u0443\u0442\u044b\u043c, jei jis ne \u043e\u0442\u043b\u0438\u0447\u0438\u0442 aklas skonio brangus vynas nuo pigaus? O kas, jei net dauguma to padaryti negal\u0117s, bet yra \u017emoni\u0173, kurie nuolat gal\u0117s? \u2013 ar vis dar teigia, kad skirtumo n\u0117ra?\n<\/p>\n

\nIr labiausiai \u012fdomus klausimas: kod\u0117l, nepaisant joki\u0173 eksperimentai ir „\u012fdomaus”, mas\u0117 \u017emoni\u0173 ir toliau rinktis brangi\u0173 prek\u0117s pagal \u0161iuos pirkinius? A\u0161 teigti: vynas tikrai daugeliui atrodo \u0432\u043a\u0443\u0441\u043d\u0435\u0439, jei pasakyti, kad jis brangus, jei pateikti j\u012f kartu su „istorija”. Beje, skirtumas bus lygio reali\u0173 poj\u016b\u010di\u0173, o ne parei\u0161kimus i\u0161 baim\u0117s atrodyti \u043b\u043e\u0445\u043e\u043c. T. y. geras marketingas prideda ne tik \u0446\u0435\u043d\u043d\u0438\u043a\u0443 ant lentynos, bet ir subjektyvios vert\u0117s \u0431\u043e\u043a\u0430\u043b\u0435. Su s\u0105lyga, kad jis \u2013 ne „i\u0161 \u0161ono \u0431\u0430\u043d\u0442\u0438\u043a” apie k\u0105 \u043d\u0435\u0432\u043d\u044f\u0442\u043d\u043e\u043c.\n<\/p>\n

\nIr tai toli gra\u017eu ne visi. Yra mas\u0117 kit\u0173 niuans\u0173, kurie da\u017enai netaikomi tais, kurie smerkia auk\u0161tas \u0446\u0435\u043d\u043d\u0438\u043a. Pavyzd\u017eiui, jauni raudonas vynas su geru potencialu (ry\u0161kus pavyzdys \u2013 mieloji Pranc\u016bzija). Jei i\u0161gerti butel\u012f 4 met\u0173 Bordo, siekiant gauti malonum\u0105 \u012f visus 4-5 \u0443\u043f\u043b\u0430\u0447\u0435\u043d\u043d\u044b\u0445 t\u016bkstan\u010di\u0173 \u2013 tai nusivylimas beveik nei\u0161vengiama. Nes 5 t\u016bkstan\u010di\u0173 tai yra verta ne d\u0117l to, koks yra dabar, o u\u017e tai, koks bus per metus i\u0161laikymo.\n <\/p>\n","protected":false},"excerpt":{"rendered":"

Labai da\u017enai galima i\u0161girsti nuomon\u0119, kad brangus vynas \u2013 tai daugiau marketingo, nei j\u0173 tikrasis orumas. Jau seniai nor\u0117jau para\u0161yti kelet\u0105 \u017eod\u017ei\u0173 \u0161ia…<\/p>\n","protected":false},"author":1,"featured_media":1268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"class_list":["post-6382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-susijusi-informacija"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/vine-nn.ru\/lt\/wp-json\/wp\/v2\/posts\/6382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vine-nn.ru\/lt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vine-nn.ru\/lt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vine-nn.ru\/lt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vine-nn.ru\/lt\/wp-json\/wp\/v2\/comments?post=6382"}],"version-history":[{"count":0,"href":"https:\/\/vine-nn.ru\/lt\/wp-json\/wp\/v2\/posts\/6382\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vine-nn.ru\/lt\/wp-json\/wp\/v2\/media\/1268"}],"wp:attachment":[{"href":"https:\/\/vine-nn.ru\/lt\/wp-json\/wp\/v2\/media?parent=6382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vine-nn.ru\/lt\/wp-json\/wp\/v2\/categories?post=6382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vine-nn.ru\/lt\/wp-json\/wp\/v2\/tags?post=6382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}