{"id":4144,"date":"2020-01-10T08:49:44","date_gmt":"2020-01-10T05:49:44","guid":{"rendered":"http:\/\/vine-nn.ru\/kallis-vein\/"},"modified":"2020-01-10T08:49:44","modified_gmt":"2020-01-10T05:49:44","slug":"kallis-vein","status":"publish","type":"post","link":"https:\/\/vine-nn.ru\/et\/kallis-vein\/","title":{"rendered":"Kallis vein:"},"content":{"rendered":"

<\/p>\n

\n V\u00e4ga sageli v\u00f5ib kuulda arvamust, et kallid veinid \u2013 see on rohkem marketing, kui nende tegelik v\u00e4\u00e4rikust. Juba ammu tahtsin kirjutada paar s\u00f5na selle teema kohta.\n<\/p>\n

Alustan doktorit\u00f6\u00f6: suur s\u00fc\u00fc on t\u00f5esti suur.<\/p>\n

Halba veini turunduse juhtimine ei ole \u00f5ige ja hea lisada saab “t\u00f5eline v\u00e4\u00e4rikus”.\n<\/p>\n

See t\u00e4hendab, et v\u00f5imalik oleks v\u00f5imalik midagi m\u00fc\u00fca, et \u00fcldse m\u00fc\u00fca on raske (e.g. beaujolais \u043d\u0443\u0432\u043e), kuid kujutada selle suur veini ja m\u00fc\u00fca suur tuhandeid \u2013 ei t\u00f6\u00f6ta.\n<\/p>\n

\nSaab teha head toodet ja m\u00fc\u00fca see oluliselt kallim, kui tema \u043d\u0435\u0440\u0430\u0441\u043a\u0440\u0443\u0447\u0435\u043d\u043d\u044b\u0435 analoogid (e.g. tuntud massiline marki \u0161ampanja). Kuid ei \u00f5nnestu m\u00fc\u00fca selle sama hinna eest, et ja “premium” br\u00e4ndi, millel on erinevusi tootmises.\n<\/p>\n

\nJa siis palju muud huvitavat.
\nEsimene k\u00fcsimus: kas on reaalne vahe, peale hinna? Kas saab pidada inimese petnud, kui ta ei \u043e\u0442\u043b\u0438\u0447\u0438\u0442 pime maitsega kallist veini odav? Ja mis siis, kui isegi enamik seda teha ei saa, kuid on inimesi, kes pidevalt saavad? \u2013 kas saab ikka v\u00e4ita, et vahet pole?\n<\/p>\n

\nJa k\u00f5ige huvitavam k\u00fcsimus: miks, kuigi mingeid eksperimente ja “paljastamine”, mass inimesi on j\u00e4tkuvalt valida kallis br\u00e4nd, kui j\u00e4rgmiste ostude kohta? Julgen v\u00e4ita: vein on t\u00f5esti paljudele tundub \u0432\u043a\u0443\u0441\u043d\u0435\u0439, kui \u00f6elda, et see on kallis, kui esitada see koos “ajalugu”. Kusjuures vahe on tasemel tegelikke tundeid, ja mitte avaldusi hirmust tunduda \u043b\u043e\u0445\u043e\u043c. St hea turundus lisab mitte ainult \u0446\u0435\u043d\u043d\u0438\u043a\u0443 riiulil, kuid subjektiivne v\u00e4\u00e4rtus klaasi. Tingimusel, et see ei ole “k\u00fclili vibu” midagi \u043d\u0435\u0432\u043d\u044f\u0442\u043d\u043e\u043c.\n<\/p>\n

\nJa see pole kaugeltki k\u00f5ik. Seal on palju muid n\u00fcansse, mis sageli ei arvestata nendega, kes on hukka k\u00f5rge hinnakirjaga. N\u00e4iteks noored punased veinid on hea potentsiaal (ere n\u00e4ide \u2013 kallis Prantsusmaa). Kui juua pudel 4-aastase Bordeaux, mille eesm\u00e4rk on saada r\u00f5\u00f5mu k\u00f5ik 4-5 makstud tuhandeid, siis pettumus on peaaegu v\u00e4ltimatu. Sest 5 tuhat on seda v\u00e4\u00e4rt ei ole, sest see, mis on praegu ja see, kuidas muutub l\u00e4bi aastate s\u00e4riaega.\n <\/p>\n","protected":false},"excerpt":{"rendered":"

V\u00e4ga sageli v\u00f5ib kuulda arvamust, et kallid veinid \u2013 see on rohkem marketing, kui nende tegelik v\u00e4\u00e4rikust. Juba ammu tahtsin kirjutada paar s\u00f5na…<\/p>\n","protected":false},"author":1,"featured_media":1268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[],"class_list":["post-4144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teave"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/vine-nn.ru\/et\/wp-json\/wp\/v2\/posts\/4144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vine-nn.ru\/et\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vine-nn.ru\/et\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vine-nn.ru\/et\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vine-nn.ru\/et\/wp-json\/wp\/v2\/comments?post=4144"}],"version-history":[{"count":0,"href":"https:\/\/vine-nn.ru\/et\/wp-json\/wp\/v2\/posts\/4144\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vine-nn.ru\/et\/wp-json\/wp\/v2\/media\/1268"}],"wp:attachment":[{"href":"https:\/\/vine-nn.ru\/et\/wp-json\/wp\/v2\/media?parent=4144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vine-nn.ru\/et\/wp-json\/wp\/v2\/categories?post=4144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vine-nn.ru\/et\/wp-json\/wp\/v2\/tags?post=4144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}