{"id":2947,"date":"2020-01-09T11:33:00","date_gmt":"2020-01-09T08:33:00","guid":{"rendered":"http:\/\/vine-nn.ru\/nejdrazsi-vino\/"},"modified":"2020-01-09T11:33:00","modified_gmt":"2020-01-09T08:33:00","slug":"nejdrazsi-vino","status":"publish","type":"post","link":"https:\/\/vine-nn.ru\/cs\/nejdrazsi-vino\/","title":{"rendered":"Nejdra\u017e\u0161\u00ed v\u00edno:"},"content":{"rendered":"

<\/p>\n

\n Velmi \u010dasto m\u016f\u017eete sly\u0161et n\u00e1zor, \u017ee drah\u00e9 v\u00edno je v\u011bt\u0161\u00ed trh, ne\u017e je jejich skute\u010dn\u00fd d\u016fstojnost. Dlouho cht\u011bl napsat p\u00e1r slov na toto t\u00e9ma.\n<\/p>\n

Za\u010dnu s dizerta\u010dn\u00ed pr\u00e1ce: velk\u00e9 v\u00edno je opravdu skv\u011bl\u00e9.<\/p>\n

\u0160patn\u00e9 v\u00edno marketing nem\u016f\u017ee opravit, a dobr\u00e9mu mo\u017en\u00e9 p\u0159idat „skute\u010dn\u00e9 d\u016fstojnosti.“\n<\/p>\n

To znamen\u00e1, \u017ee m\u016f\u017eete um\u011bt prodat to, co prodat v\u016fbec slo\u017eit\u00e9 (e.g. beaujolais nouveau), ale l\u00ed\u010d\u00ed z t\u00e9to skv\u011bl\u00e9 v\u00edno a prod\u00e1vat za velk\u00e9 tis\u00edce \u2013 nebude fungovat.\n<\/p>\n

\nJe mo\u017en\u00e9, aby dobr\u00fd produkt a prod\u00e1vat to v\u00fdrazn\u011b dra\u017e\u0161\u00ed, ne\u017e jeho \u043d\u0435\u0440\u0430\u0441\u043a\u0440\u0443\u0447\u0435\u043d\u043d\u044b\u0435 analogy (e.g. zn\u00e1m\u00e9 masov\u00e9 zna\u010dky \u0161ampa\u0148sk\u00e9ho). Ale dopadlo to prod\u00e1vat ho za stejnou cenu, \u017ee i „pr\u00e9miov\u00e9“ zna\u010dky, kter\u00e9 maj\u00ed rozd\u00edly ve v\u00fdrob\u011b.\n<\/p>\n

\nA pak je tu mnoho zaj\u00edmavost\u00ed.
\nPrvn\u00ed ot\u00e1zka: existuje n\u011bjak\u00fd skute\u010dn\u00fd rozd\u00edl, krom\u011b ceny? Je mo\u017en\u00e9 pova\u017eovat za osobu v pohotovosti, pokud to nen\u00ed \u043e\u0442\u043b\u0438\u0447\u0438\u0442 ve slep\u00e9 degustaci drah\u00e9 v\u00edno z levn\u00e9ho? A co kdy\u017e dokonce i v\u011bt\u0161ina toho ud\u011blat nemohou, ale existuj\u00ed lid\u00e9, kte\u0159\u00ed stabiln\u011b moci? \u2013 mohu st\u00e1le tvrdit, \u017ee je rozd\u00edl, ne?\n<\/p>\n

\nA nejv\u00edce zaj\u00edmav\u00e1 ot\u00e1zka: pro\u010d, bez ohledu na to, jak\u00e9 experimenty a „odhalen\u00ed“, \u017ee mno\u017estv\u00ed lid\u00ed, kte\u0159\u00ed st\u00e1le vybrat drah\u00e1 zna\u010dka p\u0159i n\u00e1kupu? Dovolil bych si tvrdit: v\u00edno je opravdu mnoho, zd\u00e1 se \u0432\u043a\u0443\u0441\u043d\u0435\u0439, pokud se \u0159\u00edct, \u017ee je to drah\u00e9, je-li podat ji spolu s „histori\u00ed“. Nav\u00edc, rozd\u00edl je skute\u010dn\u00e9 pocity, a ne prohl\u00e1\u0161en\u00ed ze strachu zd\u00e1t \u043b\u043e\u0445\u043e\u043c. Tj. dobr\u00fd marketing dod\u00e1v\u00e1 nejen \u0446\u0435\u043d\u043d\u0438\u043a\u0443 na polici, ale i subjektivn\u00ed hodnoty v \u0431\u043e\u043a\u0430\u043b\u0435. Za p\u0159edpokladu, \u017ee to nen\u00ed „z boku na p\u0159\u00eddi“ na n\u011bco \u043d\u0435\u0432\u043d\u044f\u0442\u043d\u043e\u043c.\n<\/p>\n

\nA to zdaleka nen\u00ed v\u0161echno. Existuje mnoho dal\u0161\u00edch nuanc\u00ed, kter\u00e9 jsou \u010dasto ignorov\u00e1ny t\u011bmi, kdo odsuzuje vysokou cenovku. Nap\u0159\u00edklad, mlad\u00e9 \u010derven\u00e9 v\u00edno s dobr\u00fdm potenci\u00e1lem (uk\u00e1zkov\u00fdm p\u0159\u00edkladem \u2013 mil\u00e1\u010dek Francie). Pokud vyp\u00edt l\u00e1hev 4-let\u00e9 Bordeaux, s c\u00edlem z\u00edskat pot\u011b\u0161en\u00ed na v\u0161ech 4-5 zaplacen\u00e9 tis\u00edc \u2013 pak zklam\u00e1n\u00ed, je t\u00e9m\u011b\u0159 nevyhnuteln\u00e9. Proto\u017ee 5 tis\u00edc to stoj\u00ed za to, jak\u00fdm je nyn\u00ed, a za to, jak bude po letech zr\u00e1n\u00ed.\n <\/p>\n","protected":false},"excerpt":{"rendered":"

Velmi \u010dasto m\u016f\u017eete sly\u0161et n\u00e1zor, \u017ee drah\u00e9 v\u00edno je v\u011bt\u0161\u00ed trh, ne\u017e je jejich skute\u010dn\u00fd d\u016fstojnost. Dlouho cht\u011bl napsat p\u00e1r slov na toto…<\/p>\n","protected":false},"author":1,"featured_media":1268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[],"class_list":["post-2947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-informace"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/vine-nn.ru\/cs\/wp-json\/wp\/v2\/posts\/2947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vine-nn.ru\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vine-nn.ru\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vine-nn.ru\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vine-nn.ru\/cs\/wp-json\/wp\/v2\/comments?post=2947"}],"version-history":[{"count":0,"href":"https:\/\/vine-nn.ru\/cs\/wp-json\/wp\/v2\/posts\/2947\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vine-nn.ru\/cs\/wp-json\/wp\/v2\/media\/1268"}],"wp:attachment":[{"href":"https:\/\/vine-nn.ru\/cs\/wp-json\/wp\/v2\/media?parent=2947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vine-nn.ru\/cs\/wp-json\/wp\/v2\/categories?post=2947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vine-nn.ru\/cs\/wp-json\/wp\/v2\/tags?post=2947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}