{"id":2928,"date":"2020-01-09T11:24:47","date_gmt":"2020-01-09T08:24:47","guid":{"rendered":"http:\/\/vine-nn.ru\/vino-mariani\/"},"modified":"2020-01-09T11:24:47","modified_gmt":"2020-01-09T08:24:47","slug":"vino-mariani","status":"publish","type":"post","link":"https:\/\/vine-nn.ru\/cs\/vino-mariani\/","title":{"rendered":"V\u00edno Mariani"},"content":{"rendered":"

\nVin Tonique Mariani<\/strong>, nebo jen V\u00edno Mariani<\/strong> \u2013 je to vinn\u00fd tonikum s extraktem z list\u016f koky, se objevily v roce 1863, a v kr\u00e1tk\u00e9m \u010dase se stala sv\u011btov\u00fdm hitem. Mezi jeho mnoha napodobitel\u016f byl a „vyn\u00e1lezce Coca-Coly.\n<\/p>\n

<\/p>\n

\nJeho vynalezl francouzsk\u00fd chemik, rod\u00e1k z Korsiky, Angelo Mariani (Angelo Mariani), pod dojmem z v\u00fdzkumu italsk\u00e9ho l\u00e9ka\u0159e Paolo \u041c\u0430\u043d\u0442\u0435\u0433\u0430\u0446\u0446\u0430 o \u00fadajn\u00fdch zdravotn\u00edch vlastnostech \u043a\u043e\u043a\u0430\u0438\u043d\u043e\u0432\u043e\u0433\u043e bush. Tyto proc ho p\u0159ivedly k my\u0161lence spojit extrakt z list\u016f koky s \u010derven\u00fdm \u0431\u043e\u0440\u0434\u043e\u0441\u043a\u0438\u043c v\u00ednem v pom\u011bru 6 miligram\u016f koky na unce v\u00edna \u2013 tak se zrodilo v\u00edno Mariani.\n<\/p>\n

\nDoporu\u010denou d\u00e1vku bylo pova\u017eov\u00e1no za 2-3 sklenice za den, kter\u00e9 lze konzumovat p\u0159ed nebo po j\u00eddle (pro d\u011bti o polovinu m\u00e9n\u011b). V\u00edno \u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043b\u043e\u0441\u044c jako digestiv, aperitiv a celkov\u011b posiluj\u00edc\u00ed prost\u0159edek.\n<\/p>\n

\nT\u00e9to n\u00e1dhern\u00e9 n\u00e1poj byla p\u0159ips\u00e1na vlastnost l\u00e9\u010dit t\u00e9m\u011b\u0159 v\u0161echny nemoci a nab\u00edt energi\u00ed, tolik pot\u0159ebnou lidem tv\u016fr\u010d\u00edch profes\u00ed a jednoduch\u00e9 \u0440\u0430\u0431\u043e\u0442\u044f\u0433\u0430\u043c.\n<\/p>\n

\nV\u00edno Mariani se stal skute\u010dn\u00fd hit. Nejprve super-tonikum z v\u00edna s \u043a\u043e\u043a\u043e\u0439 \u00fatokem vzal sv\u00e9 rodn\u00e9 m\u011bsto \u2013 Pa\u0159\u00ed\u017e a pak i zbytek Evropy a USA. Sna\u017e\u00ed se uchytit na nov\u00fdch \u00fazem\u00edch, Mariani otev\u0159el kancel\u00e1\u0159e v Lond\u00fdn\u011b, New Yorku a Montrealu. Pro udr\u017een\u00ed popt\u00e1vky na sv\u016fj produkt ve Spojen\u00fdch St\u00e1tech se otev\u0159el druhou laborato\u0159e v New Yorku.\n<\/p>\n

\nU v\u00edna Mariani bylo mnoho konkurent\u016f a napodobitel\u016f, ale d\u00edky \u00fasp\u011b\u0161n\u00e9 reklamn\u00ed kampan\u011b se zapojen\u00edm osobnost\u00ed, poda\u0159ilo se mu prodat sv\u00e9ho v\u00edna na miliony dolar\u016f.\n<\/p>\n

\nReklamn\u00ed kampa\u0148 \u0443\u043f\u0438\u0440\u0430\u043b\u0430 na to, \u017ee v\u00edno Mariani schv\u00e1len l\u00e9ka\u0159i, ale skute\u010dn\u00fdm tahounem prodeje byly rady osobnosti, kter\u00e9 jsou v jeho reklam\u011b bylo nenajdete: politici, herci, spisovatel\u00e9, n\u00e1bo\u017een\u0161t\u00ed v\u016fdci, v\u0161ichni jako jeden nab\u00edzel kouzeln\u00fd elix\u00edr.\n<\/p>\n

\nMezi milovn\u00edky n\u00e1poje byly: Alexander Dumas, \u00c9mile Zola, prezidenti William mckinley a Ulysses Grant, mnoho panovn\u00edk\u016f, v\u010detn\u011b britsk\u00e9 kr\u00e1lovny Viktorie. A na reklamn\u00ed \u043f\u043e\u0441\u0442\u0435\u0440\u0430\u0445 bylo mo\u017en\u00e9 vid\u011bt Sarah Bernhardt a \u0159\u00edmsk\u00e9ho pape\u017ee Lva XIII, kter\u00fd dokonce podal Mariani zlatou medaili!\n<\/p>\n

Zdravotn\u00ed doporu\u010den\u00ed a chv\u00e1lu celebrit<\/h3>\n


\n<\/p>\n

Mariani oznamuje z\u00edsk\u00e1n\u00ed zlat\u00e9 medaile od pape\u017ee Lva XIII<\/h3>\n

<\/p>\n

\n Za co jsou zlat\u00e9 medaile? Odpov\u011b\u010f na to n\u00e1m d\u00e1v\u00e1 dal\u0161\u00ed reklama. V n\u00ed se \u0159\u00edk\u00e1, \u017ee T\u00e1ta byl up\u0159\u00edmn\u00fd \u043f\u043e\u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0435\u043c drink: „Jeho svatost p\u00ed\u0161e, \u017ee pln\u011b ocenil pozitivn\u00ed efekt tohoto vina\u0159sk\u00e9ho tonikum a ocen\u011bn\u00ed, vyjad\u0159uje \u043c\u0438\u0441\u0442\u0435\u0440\u0443 Mariani zlatou medaili se sv\u00fdm obrazem“.\n <\/p>\n

Konkurence zapalov\u00e1n\u00ed…<\/h3>\n

\nObjevil tak mnoho napodobitel\u016f, \u010dasto s v\u00fdrobkem ni\u017e\u0161\u00ed kvality, \u017ee na k\u0159i\u017eovatce v\u011bk\u016f spole\u010dnost Mariani vydal pr\u00e1v\u011b takov\u00fd inzer\u00e1t v l\u00e9ka\u0159sk\u00e9m vyd\u00e1n\u00ed The Medical And Surgical Reporter :\n<\/p>\n

<\/p>\n

„Je D\u016eLE\u017dIT\u00c9 <\/p>\n

Zdravotnick\u00fdm pracovn\u00edk\u016fm <\/p>\n

\u010cast\u00e9 st\u00ed\u017enosti od doktor\u016f a pacient\u016f, spojen\u00e9 se zklam\u00e1n\u00edm a obt\u011b\u017euj\u00ed v\u00fdsledky p\u0159ij\u00edmac\u00ed napodobeniny a n\u00e1hra\u017eky (tzv. „Coca V\u00edn“) n\u00e1s podporuj\u00ed s pozdravem pt\u00e1t doktor\u016f, kte\u0159\u00ed cht\u011bj\u00ed stanovit na\u0161e v\u00edno, odkazovat pacienty na nutnost br\u00e1t pr\u00e1v\u011b a pouze V\u00edno Mariani „<\/i>\n<\/p>\n

Angelo Mariani zem\u0159el v roce 1914, n\u011bkolik m\u011bs\u00edc\u016f p\u0159ed vypuknut\u00edm Prvn\u00ed Sv\u011btov\u00e9 v\u00e1lky.
\nDo t\u00e9to doby jeho produkt ji\u017e byl obklopen mnoha nep\u0159\u00e1teli, jako v USA, tak po cel\u00e9m sv\u011bt\u011b:\n <\/p>\n

    \n
  • Akt 1906 o \u010distot\u011b potravin a l\u00e9\u010div \u2013 z\u00e1kon upravuje ozna\u010dov\u00e1n\u00ed v\u00fdrobk\u016f obsahuj\u00edc\u00ed kokain a heroin \u2013 m\u011bl, teoreticky, sn\u00ed\u017eit t\u00f3n reklamn\u00edch prohl\u00e1\u0161en\u00ed Mariani v \u010d\u00e1sti \u0444\u0435\u0435\u0440\u0438\u0447\u0435\u0441\u043a\u043e\u0439 p\u0159\u00ednos pro zdrav\u00ed a zm\u00ednky list\u016f koky. Ale Mariani, zd\u00e1 se, \u017ee se s t\u00edm vyrovn\u00e1v\u00e1: n\u011bkde otev\u0159en\u011b ignoruje z\u00e1kon a jeho p\u0159\u00edznivc\u016f, n\u011bkde tvrzen\u00edm o nep\u0159\u00edtomnosti kokainu ve sv\u00fdch v\u00ednech.\n<\/li>\n
  • Dr. t\u00e9 doby zve\u0159ejnili \u010dl\u00e1nky v l\u00e9ka\u0159sk\u00fdch \u010dasopisech, ukazuj\u00edc\u00ed na to, \u017ee Mariani, ve skute\u010dnosti, za \u00fa\u010delem alkoholizovan\u00e9ho v\u00edna ve sv\u00e9 newyorsk\u00e9 laborato\u0159i: deklarovan\u00e9ho 10% pevnosti obr\u00e1til na skute\u010dn\u00e9 16% a vy\u0161\u0161\u00ed \u2013 na \u00fakor p\u0159edchoz\u00edho \u0159ed\u011bn\u00ed \u0434\u043e\u0431\u0430\u0432\u043b\u044f\u0435\u043c\u043e\u0439 koky \u010dist\u00fdm lihem. To vyvolalo ostr\u00e9 diskuse s \u0432\u043b\u044f\u0441\u0442\u044f\u043c\u0438 o opr\u00e1vn\u011bnosti ozna\u010den\u00ed v\u00edno Mariani jako „francouzsk\u00fd“, v t\u00e9 dob\u011b, jak to vlastn\u011b p\u0159ipravuje v americk\u00e9 laborato\u0159i jako koktejl s kokainem. A pokud se \u0161t\u00edtek na v\u00fdrobku l\u017ee, pak se jeho prodej by m\u011bl b\u00fdt \u00fapln\u011b zak\u00e1zat, uzav\u00edrali \u00fa\u0159edn\u00edci. Je z\u0159ejm\u00e9, \u017ee ter\u010dem \u00fatoku byl d\u00e1n v\u00e1\u017en\u00fd bojovat, proto\u017ee humbuk tlumen\u011b docela rychle. A jen ned\u00e1vn\u00e9 studie v\u00edno Mariani vzorku 1982, proveden\u00e9 v kanadsk\u00e9 laborato\u0159i pomoc\u00ed magnetick\u00e9 rezonan\u010dn\u00ed skenov\u00e1n\u00ed, potvrdil, \u017ee Mariani opravdu \u043a\u0440\u0435\u043f\u0438\u043b sv\u00e1 v\u00edna.<\/li>\n
  • \u0410\u043d\u0442\u0438\u0430\u043b\u043a\u043e\u0433\u043e\u043b\u044c\u043d\u044b\u0435 kampan\u011b, kter\u00e9 se p\u0159ehnala po cel\u00e9m sv\u011bt\u011b, v\u00fdrazn\u011b sn\u00ed\u017eenou prodejn\u00ed trh pro tento produkt.<\/li>\n
  • Rostouc\u00ed po cel\u00e9m sv\u011bt\u011b obavy, \u017ee kokain, \u0441\u0447\u0438\u0442\u0430\u0432\u0448\u0438\u0439\u0441\u044f d\u0159\u00edve v l\u00e9ka\u0159sk\u00e9m prost\u0159ed\u00ed magick\u00fdm l\u00e9kem, v praxi se ukazuje nebezpe\u010dn\u00e1 droga, vzd\u00e1len\u00e9 od v\u0161el\u00e9k, vedlo k p\u0159ijet\u00ed ve Spojen\u00fdch St\u00e1tech z\u00e1kona \u0413\u0430\u0440\u0440\u0438\u0441\u043e\u043d\u0430 o dani z omamn\u00e9 l\u00e1tky v roce 1914.
    \nTento z\u00e1kon p\u0159ijal v \u0442\u0443\u0433\u0443\u044e \u0443\u0437\u0434\u0443 trh \u043d\u0430\u0440\u043a\u043e\u0441\u043e\u0434\u0435\u0440\u0436\u0430\u0449\u0435\u0439 v\u00fdrobk\u016f.<\/li>\n<\/ul>\n

    \n Podle n\u011bkter\u00fdch odhad\u016f, Mariani odol\u00e1vat n\u00e1poru regula\u010dn\u00edch org\u00e1n\u016f v USA a\u017e do roku 1910. V jeho pozd\u011bj\u0161\u00edch reklamn\u00edch kampan\u00edch z\u00e1\u0159ila stejn\u00e9 celebrity, jako p\u0159edt\u00edm, jen „indikace“ se staly v\u00edce um\u00edrn\u011bn\u00fd (ale st\u00e1le nejsou bez nad\u0161en\u00fdch odst\u00edn\u016f).\n <\/p>\n

    Zat\u00edmco s\u00e1m Mariani vyd\u011blal na sv\u00e9 zavin\u011bn\u00ed stav (p\u0159ed p\u00e1r lety New York Times nazvala jej „pravd\u011bpodobn\u011b jako prvn\u00ed na sv\u011bt\u011b \u043a\u043e\u043a\u0430\u0438\u043d\u043e\u0432\u044b\u043c milion\u00e1\u0159em“), jeden z jeho konkurent\u016f pokra\u010doval v podnik\u00e1n\u00ed t\u00edm, \u017ee se v\u00fdrobce nejv\u00edce zn\u00e1m\u00fd ve sv\u011bt\u011b soda vysko\u010d\u00ed. Tak se p\u0159\u00edb\u011bh vzestupu a p\u00e1du v\u00edno Mariani ud\u011blala s ironick\u00fdm kresba obrat.\n <\/p>\n

    \n Mezi vinn\u00fdch \u0441\u043d\u043e\u0431\u043e\u0432 je obl\u00edben\u00e1 \u0431\u0430\u0439\u043a\u0430, mo\u017en\u00e1 ne bez pod\u00edlu pravdy. Princip n\u00e1sleduj\u00edc\u00ed.\n <\/p>\n

    \nP\u0159ed 10 lety bohat\u00ed \u010d\u00edn\u0161t\u00ed podnikatel\u00e9 se staly \u0440\u0430\u0441\u043a\u0443\u043f\u0430\u0442\u044c v\u00edna nejdra\u017e\u0161\u00edch farem Bordeaux, vytvo\u0159\u00ed nadm\u011brn\u00e1 popt\u00e1vka a \u0432\u0437\u0432\u0438\u043d\u0442\u0438\u0432 na nich ceny. Oni si koupili dobr\u00e9 v\u00edno, s c\u00edlem demonstrace bohatstv\u00ed nebo jako obchodn\u00ed d\u00e1rky na uzav\u0159en\u00ed v\u00fdznamn\u00fdch transakc\u00ed. P\u0159i tomto, chu\u0165 samotn\u00e9ho v\u00edna jim nijak zvl\u00e1\u0161\u0165 r\u00e1d, tak\u017ee oni pili ho s Coca-Colou (\u041e\u043c\u043e\u0439\u0431\u043e\u0445, jak\u00fd \u0442\u0435\u0440\u0440\u0438\u0431\u043b\u044c!).\n <\/p>\n

    \nTo jsme k \u010demu… Pij\u00ed, zda v\u00edno s colou<\/strong>? P\u00edt, samoz\u0159ejm\u011b. A naz\u00fdv\u00e1 to \u2013 koktejl \u041a\u0430\u043b\u0438\u043c\u043e\u0447\u043e<\/strong> (obchody. Kalimotxo)\n <\/p>\n

    \nZda bude n\u011bkdo se zdrav\u00fdm rozumem mix Ch\u00e2teau Lafite Rothschild nebo Ch\u00e2teau Margaux s Coca-Colou? Samoz\u0159ejm\u011b, \u017ee ne.\n <\/p>\n

    \nNo a v\u016fbec, kdo n\u011bkdy vzal pen\u00edze do z\u00e1chodu podobn\u00fdm zp\u016fsobem? A je to! Vid\u011bli jste, co d\u011blaj\u00ed s drah\u00fdm \u0161ampa\u0148sk\u00fdm v \u043b\u0430\u0443\u043d\u0436\u0430\u0445 no\u010dn\u00edch klub\u016f?\n <\/p>\n

    <\/p>\n

    \nJak\u00fd vztah to m\u00e1 k v\u00ednu Mariani?
    \n <\/h3>\n

    \nJak jsme ji\u017e zm\u00ednili, to bylo jedn\u00edm z velmi mnoha \u0442\u043e\u043d\u0438\u0437\u0438\u0440\u0443\u044e\u0449\u0438\u0445 n\u00e1poj\u016f Z\u00e1padu \u010dasu. Jedn\u00edm z americk\u00fdch imit\u00e1tor\u016f Mariani byl jist\u00fd John Pemberton (John S. Pemberton) <\/strong> \u2013 l\u00e9k\u00e1rn\u00edk, se s\u00eddlem v Atlant\u011b. Francouzsk\u00e1 Coca-V\u00edno \u041f\u0435\u043c\u0431\u0435\u0440\u0442\u043e\u043d\u0430, vyd\u00e1van\u00e9 na trh v roce 1885, ne vytvo\u0159ila z\u00edskat velkou popularitu. Byl to alkoholick\u00fd n\u00e1poj, ale p\u0159esn\u00fd p\u016fvod v\u00edna, z kter\u00e9ho ji d\u011blal, nen\u00ed zn\u00e1mo.\n<\/p>\n

    \nDoslova na rok vzniku tohoto v\u00edna moci st\u00e1tu ozn\u00e1mila, \u017ee od p\u0159\u00ed\u0161t\u00edho roku alkohol bude mimo z\u00e1kon. Pemberton byl nucen vylou\u010dit ho z jeho pit\u00ed. Zm\u011bnou \u0440\u0435\u0446\u0435\u043f\u0442\u0443\u0440\u0443, on pok\u0159til sv\u016fj nov\u00fd produkt Coca-Cola<\/strong>…\n <\/p>\n

    <\/p>\n

    \nA tady, pokud vezmete tuto historii za pravdu, \u017ee po v\u00edce ne\u017e 125 let, Coca-Cola \u041f\u0435\u043c\u0431\u0435\u0440\u0442\u043e\u043d\u0430 (ji\u017e bez koky), kone\u010dn\u011b spojilo s nejlep\u0161\u00edm v\u00ednem z Bordeaux. <\/p>\n","protected":false},"excerpt":{"rendered":"

    Vin Tonique Mariani, nebo jen V\u00edno Mariani \u2013 je to vinn\u00fd tonikum s extraktem z list\u016f koky, se objevily v roce 1863, a…<\/p>\n","protected":false},"author":1,"featured_media":1268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[],"class_list":["post-2928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-informace"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/vine-nn.ru\/cs\/wp-json\/wp\/v2\/posts\/2928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vine-nn.ru\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vine-nn.ru\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vine-nn.ru\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vine-nn.ru\/cs\/wp-json\/wp\/v2\/comments?post=2928"}],"version-history":[{"count":0,"href":"https:\/\/vine-nn.ru\/cs\/wp-json\/wp\/v2\/posts\/2928\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vine-nn.ru\/cs\/wp-json\/wp\/v2\/media\/1268"}],"wp:attachment":[{"href":"https:\/\/vine-nn.ru\/cs\/wp-json\/wp\/v2\/media?parent=2928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vine-nn.ru\/cs\/wp-json\/wp\/v2\/categories?post=2928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vine-nn.ru\/cs\/wp-json\/wp\/v2\/tags?post=2928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}